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Findability in the Flow:Discovery through Linking
Mark A. MatienzoManuscripts and Archives, Yale University LibrarySociety of American Archivists Annual Meeting
Session 701 — August 14, [email protected]://matienzo.org/twitter: @anarchivist
Saturday, August 14, 2010
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Disclaimer
The following presentation expresses opinions of my own and not of my
employer, my coworkers, etc.
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Why are youin this session?
http://www.flickr.com/photos/freeparking/480863346/
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Why are you interested in SEO?
http://www.flickr.com/photos/keithmarshall/1302601776/
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This isn’t the only goal
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You want to be found.
http://www.flickr.com/photos/lakelandlocal2/3204038379
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Search or discovery?
http://www.flickr.com/photos/wwworks/1431384410
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Marchionini (1995)
•Implies seeking a known object
•Seeker has specific characteristics in mind
•Characteristics are used to specify and guide search activity
•Analytical behavior
•Implies exploration for underspecified or unknown objects
•General characteristics outline information space
•Info. space examined w/ perception/cognition
•Browsing behavior
Search Discovery
G. Marchionini, “Resource Search and Discovery,” http://www.ils.unc.edu/~march/getty.pdf
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http://www.flickr.com/photos/nengard/4399134103/
Discoveryhappens
elsewhereLorcan Dempsey
http://orweblog.oclc.org/archives/001430.html
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http://www.flickr.com/photos/seeminglee/3921229872/
Go where the users are!
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http://www.flickr.com/photos/penguincakes/2930270559/
URLs are the currency of the web.
Lorcan Dempsey http://orweblog.oclc.org/archives/000984.html
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http://www.flickr.com/photos/boutmuet/4659106184
Users exchange linksfor information
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http://www.flickr.com/photos/ravages/2831688538
Users exchange linksfor influence
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http://www.flickr.com/photos/ryanr/142454711
Users exchange linksfor goodwill
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http://www.flickr.com/photos/frankenstoen/450145941
Links are important for machines, too
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http://www.flickr.com/photos/seandreilinger/521047167
Web crawlers can help define relationships
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http://www.flickr.com/photos/dexxus/2532351811
Web crawlers can help give new insights
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http://www.flickr.com/photos/infomatique/2855650499
Web crawlers can help build reputation
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Look for backlinks into your resources
http://www.flickr.com/photos/snapeverything/2475894906/
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http://www.flickr.com/photos/m-j-s/395927865
Follow your noseto other resources
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Examples
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http://developers.facebook.com/docs/reference/plugins/like
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http://www.flickr.com/photos/denisdervisevic/4745520501/
You can “like” real things
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http://developers.facebook.com/docs/opengraph
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http://developers.facebook.com/docs/opengraph
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http://en.wikipedia.org/wiki/Yale_University
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http://en.wikipedia.org/wiki/Wikipedia:Conflict_of_interest#Non-controversial_edits
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http://en.wikipedia.org/wiki/Wikipedia:Conflict_of_interest#Non-controversial_edits
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http://en.wikipedia.org/wiki/Yale_University
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http://en.wikipedia.org/wiki/Yale_University
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http://en.wikipedia.org/wiki/Yale_University
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http://en.wikipedia.org/wiki/Yale_University
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http://en.wikipedia.org/wiki/Yale_University
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http://en.wikipedia.org/wiki/Yale_University
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http://www.flickr.com/photos/photograham/155636430/
Conclusion
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Thank [email protected]://matienzo.org/twitter: @anarchivist
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.All non-screenshot images used in these slides are from Flickr and are available under Creative Commons Licenses.
Saturday, August 14, 2010