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Finding A Job In The Tough 2012
Communication MarketplaceDr. Frank E. Parcells, Professor, Dept. of
Communication, Austin Peay State University
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How to Identify Communication Industry Job Opportunities
Visit job websites Using
Keyword Searches like Marcom, etc.Read Trade
Publications like Broadcasting,
Advertising Age, & PR Tactics
Use LinkedIn.com to network with
Communication Professionals
Join Professional Organizations like the
AAF, AMA, IABC, PRSSA, NBS, BEA, SPJ and
Others too
Use Internships to Develop Important
Employment Relationships
Talk with peer students about contacts which
they have developed for Internships and job
opportunities
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Still Hot Communication Industry Jobs Today
• Corporate Integrated Marketing Communication (advertising, branding, marketing communication, PR, and sales promotion.
• Corporate Video & Media Technology
• Internet Content Management Specialists
• Online News Writers & Editors
• Web Design & Internet Sales Services
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Anatomy of Today’s Communication Job
MarketWho’s Hiring Communication
Arts Grads Now?
What are the Average Starting Salaries in Communication Industry Today?
Professional Organizations & AssociationsAverage Starting
Salary of
$30,000with B. S. in
Communication
Average Starting Salary of $36,200
with an M. A. in Communication
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Surprising Facts About Today’s Communication Employment
Women continue to have more success in the communication labor market than do men.
Graduates in traditional print journalism experienced a decline in the level of full-time employment.
Graduates in PR, IMC, and Web design fared better than those in print journalism or broadcast media.
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Job Centers Available for New Communication Graduates
Make use of the PRSA Job Center athttp://www.prsa.org/jobcenter/.
Use the IABC Job Centre athttp://jobs.iabc.com/home/index.cfm?site_id=65.
Try out the National Communication Association Job Center at http://www.natcom.org/Default.aspx?id=505.
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Hot Communication Growth Job Areas for 2012
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Absolute Essentials for Communication College Job Searches
•Be flexible and focused.•Broaden the number of communication careers you are considering.•Apply for as many jobs and recruiting opportunities as possible.•Join professional communication organizations during your college studies.•Network as extensively as possible with communication professionals through Linkedin.com and professional organizations during your college experience.•Do at least two internships before during your college studies. •If you have waited until the last minute to start a job search, don't panic. The hiring season is not as compressed as it was in the past. •Keep trying.
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Communication Career Opportunities
BUSINESS
•Management•Personnel Recruiter•Trainer•Sales Representative•Public Information Officer•Negotiator or Mediator•HR Director•Training & Development Manager•Benefits Administrator•Customer Service Representative
ADVERTISING
•Marketing Strategist•Media Planner•Media Buyer•Marketing Researcher•Copy Writer•Producer/Editor•Voice Over Talent•Creative Director•Media Account Representative•Station Representative
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CORPORATE COMMUNICATION
•Director•IMC Strategist•Copy or Technical Writer•Web Designer•Graphic Designer•Producer or Director•Production & Editing•Marketing Researcher•Outsourcing Coordinator•Advertising Agency Liaison •Marketing Specialist•Media Buyer
PUBLIC RELATIONS
•PR Specialist•Information Specialist•Public Affairs Officer•PR Director•News Release Writer•Press Conference Planner•Speech Writer•Media Analyst or Researcher•Crisis Communicator•Media Relations•Lobbyist
Communication Career Opportunities
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BROADCAST MEDIA
•Station/General Manager•Sales/Marketing Manager•Program Manager•News Director•Music Director•Camera Operator•Public Service Director•News Reporter•News/Sports/Weather Anchor•Producer or Director•Copy Writer•Control Room Technician
PRINT/ELECTRONIC JOURNALISM
•Reporter•Newscaster•Editor or News Director•Editorial Staff•Assignment Editor•Author•Copy Writer•Technical Writer•Script Writer•Commentator•Photographer
Communication Career Opportunities
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INTERNET & WEB TECHNOLOGY
•Webmaster•Web Designer & Internet Content Specialist•Internet Services Representative•Technical Support or Help Desk Technician•Systems Analyst•Network Administrator•Audio/Video Streaming Technician•Technical Copy Writer
SPORTS BROADCASTING
•Sports Anchor•Sports Play-by-Play Announcer•Sports Color Commentator•Sports Statistician•Sports Program Producer or Director•Sports Marketing•Sports Information •Sports Promotion & Publicity
Communication Career Opportunities
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Top Agency Employers in Advertising
Edelman
DDB Worldwide
McCann Erickson (agency)
Leo Burnett (agency)
Ogilvy & Mather LimitedGrey
Campbell-EwaldCampbell-Ewald
DonerDoner
Draft FCBDraft FCB
BBDO WorldwideBBDO Worldwide
Y&RY&R
JWTJWT
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Top PR Agency Employers• Edelman – New York • APCO Worldwide – D. C.• Waggener Edstrom –
Bellevue, WA• Rudder Finn – New York • Text 100 Global PR – San
Francisco• WCG – San Francisco• MWW Group – East
Rutherford, NJ• Qorvis Communications - D.
C.• ICR – Norwalk, CT• Schwartz Communications –
Waltham, MA• Reagan Communications -
Boston
• Padilla, Speer, Beardsley – Minneapolis
• Coyne PR – Parsipanny, NY• Gibbs & Soell – New York City• Allison & Partners – San
Francisco• Cooney-Waters Group – New
York• French West Vaughn – Raleigh• Zeno Group – New York• McNeely Pigott Fox PR -
Nashville• Hunter PR – New York• Peppercorn – New York• Katcher, Vaughn, & Bailey -
Nashville
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Top U. S. Corporations with Internal Corporate Communication
Departments
• Wal-Mart Stores• Exxon Mobil• Chevron • ConocoPhillips• Fannie Mae• General Electric• Berkshire Hathaway• General Motors• Bank of America• Ford Motors • Hewlett Packard• AT&T• Procter & Gamble
• J. P. Morgan, Chase & Company
• Citigroup• McKesson• Verizon• American International
Group• International Business
Machines• Cardinal Health• Freddie Mac• CVS Caremark• United Health Group• Wells Fargo• Valero Energy• Kroger
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Some Nashville Metro Communication Industry Employers Who Are Hiring
Right NowAsurion
Gaylord Opryland
Mckesson
MTV Networks
ReachLocal
Vanderbilt University
WSMV-TV News 4
WTVF-TV Newschannel 5
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Look For Jobs in Traditional Ways as Well as Through Networking
Read the trade journals.
Read Nashville area Business magazines.
Look online in Google for Nashville communication industry jobs.
Read the Help Wanted Ads in the Tennessean newspaper and website.
Regularly check national, regional & local job sites.
Look at Nashville company websites under “Jobs.”