Finding the Voice of Your Business
Ted WallingfordMitch Slater
CustomersBusinesses Need
What You Say
How You Say It
Where You Say It
All Day
Matters
Bang on Your Drum
More than Just Brand
Offering Value
Generating Business
Finding Congruence
Congruence
Message
Messenger
Product or Service
First Movement
Finding Your Groove
CustomersIt’s all about the
What’s in it for them?
What can you do for them?
What do they value?
NOTFeatures
Functions
Bells
Whistles
Greatness
Focus on Them
Secret Sauce
Asking Questions
Interviews
How Did We Do?
Focus Groups
Observation
Finding Your
Online Dialogue
Something for Everybody
Feedback
More Listening
Less
Second Movement
It’s Your Song
Better
Faster
Cheaper
Second that Emotion
Write Your Song
Verse: Verse: Your StoryYour Story
Chorus: Chorus: Your Key Value PointsYour Key Value Points
Bridge: Bridge: Your Secret SauceYour Secret Sauce
Lyrics
Own Your Category
Add Value
Speak on their Terms
Polarize
Choose WiselyThird Movement
Your Instruments
EffectChoose for Effect
Mass and Macro
Community
Individual Empowerment
Business Intelligence
Community
Engagement
Buzz
Transparent Business
Familiarity
Your Instruments
Social MediaFacebook
MySpace
Digg
Delicious
tumblr
Flickr
YouTube
TraditionalWebsites
Collateral
PR
Events
Advertising
Direct
Media
VAT19
Fourth Movement
Tune Up
Get Ready to Jam
Book the Venue
Venue
Strengths
Limitations
Audience
Point of View
DIY
Budget
The Foundation
Website
Orchestration
Website
Collateral
Embellishment
Website
Collateral
Communication
Embellishment
Website
Collateral
Communication
Embellishment
Website
Collateral
Communication
Email Ads
Embellishment
Website
Collateral
Communication
Email Social MediaAds
Embellishment
Website
Collateral
Communication
Email Social MediaAds Direct
Hit It
1. Experience your Customer2. Begin the Dialogue3. Speak Like Your Customer
Finding the Voice of Your BusinessTed [email protected] ext 101
Mitch [email protected]
216.225.0589
