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Chapter — 1
Introduction
Media is the fastest and most popular source of information for the masses in the world
today. While we are watching TV or listening to the radio or reading a newspaper or magazine,
media is shaping our opinions and attitudes. Media makes the public discourse and thereby
shapes our political, cultural, and economic priorities and affiliations. Media also determines and
shapes the roles of men and women in society.
MEDIA IN PAKISTAN
The rapid development of communication and infrastructure development in Pakistan
during the last decade has provided the masses with access to a lot more information. n turn,
media has an increased influence over the masses through which it is able to shape the ideas,
values, behavior, and concepts of the general public. Many privately owned commercial radio
stations and TV channels have been launched, and as e!pected, the information being delivered
to the masses is both positive and negative manner. t has influenced the young Pakistani
generation to the ma!imum e!tent.
"uring the last decade, media has become stronger and more influential in Pakistan due to the
rapid development of communication technologies and infrastructure development. Many
privately owned commercial radio stations and TV channels have been launched. Today media is
providing the masses with a lot of information, which is both positive and negative. The media#s
power to influence masses has also increased through which it is able to shape the ideas, values,
behavior and concepts of the general public. $nfortunately, most newspapers, magazines, TV
channels, and radio stations do not follow a commonly accepted code of ethics.
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Women are under%represented in top positions and are well represented at the lower levels
in media houses. Management tends to ignore women &ournalists when it comes to hard news
beats, such as politics and the economy. These are the assignments, which help &ournalists get
promotions to managerial positions.
gnoring women in the media, their insufficient presentation, and embodying them in
specific roles continues to be a global issue. 'emale segments of society are thought to be
e(ually represented. )owever, there used to be time when &ournalism was considered to be
entirely a male profession. Women in this profession were looked down and had to deal with
issues that female &ournalists in today#s society don#t have to deal with but it is still an
assumption. *urrently women in &ournalism from +hyber pakhtunkhwa are struggling to earn
their e(ual rights and hopefully they will eventually succeed. till it is an established fact that the
women who &oined &ournalism when it was strikly a male dominated profession paved the way
for the young female &ournalists of today by showing males that females can be &ust as effective
as them in the field of &ournalism. t is very apparent that even though women in this relatively
backward region, currently have more rights than they did several decades ago as compare to
other professions but, in the field of &ournalism they still have a long distance to get e(ual rights.
cholars were initially of the opinion that &ournalist was totally a male &ob and that it would be
too dangerous to be considered for any female.
Significance of the study
The research would establish awareness among respondents as well as readers about the
problems that woman &ournalists faced in society because of woman#s unrealistic portrayal in
media at large. This study would be a guide line for further researchers related to the challenges
faced by female &ournalists at different levels. t is not at all an easy &ob to be a &ournalist being a
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woman. This study salutes to the courage and patience to all the brave and fearless women
&ournalists.
Through this study researcher realized that how media should portray woman in real sense with
respect as a human beings not as show piece. May be through this research -overnment and o
their media institutes pay attention to the media#s portrayal of woman and provide them such
environment in which they feel comfortable and do better work which convey a good impression
to our new generations and common woman.
O!ecti"es of the Study
This research topic have some main and basic uni(ue ob&ective like
• To e!plore main problems faced by female &ournalistreporters
• To highlight the support of the family being a media person
• To know about the security problems during the crime event or conflict reporting on the
crime scenes.
• To know about the workplace environment of different TV channels and their personal
e!periences being a female reporter.
Purpose
The basic purpose of my research is to identify the core problems faced by female
reporters in /ournalism. 0eing a &ournalist myself, have seen them facing a lot of problems but
making them realize through talking was my main goal. t is the case very often that women
don#t realize that they are mal treated due multi faceted issues. strongly feel that have made
them realize and this realization will enable them solve their own problems
#esearch Ethics
The research is under the rule regulation of social and culture values and norms. This research
study is limited to female reporters&ournalists of different tv channels of Peshawar. The sample
size of research is only Ten respondents because of (ualitative nature of the research. n this
research while conducting interviews, researcher took great care about the ethics of research like
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confidentiality, anonymity and privacy. was given permission my most of my respondents not
to conceal their identity but few wanted me to hide their identity that why used few names.
$i%itations tried my best to make this research work as informative as possible but can never call it a
perfect research work. Time was the biggest limitation as am a full time working &ournalist
myself. The sample size of this research was only 12 respondents because of (ualitative research.
Therefore, the findings cannot be generalized to the whole population. The finding of the
research are only restricted to those peoples only who are the part of the research and provided
information but it can be help full in providing the basis for future research. n this research few
aspects of media#s portrayal about woman are studied due to limited time and resources.
Organi&ation of the Study
The present research is consisted of five chapters.
Chapter one' ntroduction and description of the research topic
Chapter t(o is related to 3iterature review in which the relevant studies have been mentioned.
This chapter is based on the previous studies done on portrayal of an ideal woman in electronic
media as well as the problems faced by female &ournalists.
Third Chapter' This chapter is about the methodology and research design, it is considered on
all the stages of planning and e!ecution of the research. The tools of data collection, sampling
techni(ue, procedure, ethical considerations ect are listed in this chapter.
Chapter )our' This is related to finding of the study. The findings are achieved through
interviewing respondents in natural setting as well as using observation techni(ue.
Chapter fi"e' This is related to discussion. n this chapter the findings of the present research
has been discussed and analyzed by the researcher.
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Chapter — *
$iterature #e"ie(
4eviewing the accumulated knowledge about a (uestion is an essential early step in the research
process. t is best to find out what is already known about a (uestion before trying to answer it
yourself. 5 literature review is based on the assumption that knowledge accumulates and the
people learn from and build on what others have done 67euman, 899:;.
Mass Media
Mass media consists of the various means by which information reaches large numbers of
people, such as television, radio, movies, newspapers, and the nternet. ociologists study mass
media especially to see how it shapes people#s values, beliefs, perceptions, and behavior
6*ramster, 8911;.
Media
Mass media is a media, which is used to communicate and interact with a large number of
audiences. 0ut it is the pictorial messages of the early ages, or the high% technology media that
are available today, one thing that we all agree upon, is that mass media are an inseparable part
of our lives.
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Print Media
Print media includes newspapers. magazines, brochures, newsletters, books and even leaflets and
pamphlets. Visual media like photography can also be mentioned under this sub%head, since
photography is an important mass media, which communicates via
visual representations. 5lthough, it is said that the electronic or new media have replaced the
print media, there e!ists a ma&ority of audience who prefers the print media for various
communication purposes. Public speaking and event organizing can also be considered as a form
of mass media 6Manohar, 8911;.
E+ectronic Media
'or many people, it is impossible to imagine a life without their television sets, be it the daily
news or even the soap operas. This mass media includes television and radio. This category also
includes electronic media like movies, *"s, and "V"s as well as the new lattest electronic
gadgets.
The *ompact "isc 6also known as *"; is an optical disc used to store data. "V" is an optical
disc storage media format offer higher storage capacity than compact discs while having the
same dimensions 6Manohar, 8911;.
,istory and Origin of Mass Media
)istory of mass media can be traced back to the early days of dramas that were performed in
various cultures. )owever, the term Mass Media originated with the print media that was also its
first e!ample. The first newspaper was printed in *hina in =>= 5.", but due to the high cost of
paper and illiteracy amongst people, it didn#t prosper.
4egarding the origin of the Mass Media,
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irrespective of location. t also gives information on various topics such as literature, politics,
science, sports, fashion, movies, education, career, &obs etc. similar to other types of mass media.
Thus, due to the progress of science and technology, history of media has evolved and reached
the present%day world of internet, cellular phones, blocs, pod cast 60hattacharyya, 8911;.
,istory of Pa-istani Media
Pakistan has a dynamic history. Pakistan came in to being on i?fu 5ugust 1C?:.5fter the
separation from ndiaB Pakistan faced so many problems in the area of
economic politics and geographical condition etc. n the &ourney of electronic media in the
country being from 1?th 5ugust 1C?:, when Pakistan 0roadcasting corporation was
formed after independence. 5t the time of independence Pakistan possessed @ radio stations, at
the "haka, 3ahore and Peshawar.
n Pakistan, television was first time introduced in the e!hibition near Mazar%e Duaid on 1>th
eptember 1C22 ./ust for entertainmentB there was a short circuit television for audience to watch
the transmission. This event was arranged by 5merican *onselate in +arachi 8> 7ovember 1C>?
Pakistan television came in to being.
An 8>th 7ovember 1C>? The first official T.V station commenced transmission telecast from
3ahore. 'ollowed by "haka, 4awalpindi and slamabad in 1 C>2,in +arachi 1C>>,Peshawar and
Duetta in 1C:?. 'irst time live transmission from 5ustralia via satellite on 88nd "ecember 1
C:8.'irst time color transmission in Pakistan 89th "ecember 1C:>.Ariginally television work in
0lack and White.
n 12th /uly 1CC9 Pakistan#s first private channel, People Television 7etwork started its
transmission, it become network television marketing. Ptv launched a full scale satellite
telecasting services in 1CC1 %C8.Where as digital satellite telecasting was launching in 1CCC.'irst
ever color transmission in Pakistan on 89th "ecember 1C:>.An March 8998 -eneral Pervaiz
Musharaf issued the ordinance for launching the private T.V channels. 7early 199 channels
comes on the TV screen like 7ews,
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.ender #o+es and T/0Media
oap operas belong to a distinct gender of television which mainly women like to because they
find portrayal of woman on the screen much more near to them self than what other TV.
advertisements and serials depict. Ma&ority of soap operas are n domestic situations and central
characters are females. The aim of each woman told there is to get married and beget children.
The following sources has been accessed from internet, book, research papers and from print
media persons Women reporters are important segment of the society many writers or scholar
write about women reporters and their role and reporting field in society.
Mostly woman are considered as fit for the domesticity. /ob markets and working field have been
segregated on the basis of se! and woman have been found suitable for the occupations which
match the roles they peroform at home.
65garwal 899? ;
5ccording to *./ 7air, Portraying women as e(ual in society is a sub&ect that has been low
priority by present society. The media need to be sensitized to gender issue and now must focus
on woman issues in a decisive way as their role is determined for the woman empowerment in
Peshawar.
n the 81st century in Pakistan is fast emerging as a gable power but for half of its population the
woman &ournalist across the country straggle to live life with dignity continues woman are facing
problems in every share of life whether employment access to helth care or property right but
face in reporting field. o, many problems facing media implicitly rank the importance of the
publics issues according to the amount of prose coverage devoted to an issues leads to the
implication that the topic is not important public awareness is significantly lessenecl. f a story
is not reported the person media or female reporters are not clearly rape or domestic violins
reporting easily because they are so many problems face.
6*./ 7air 12 7umber 899C;
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"on#t victimize woman in /ournalism field the media often treat woman as victims even if C9E
of se!ual assault victims are woman the victims of crime or assault need not necessarily be seen
from the gender stand point. 5 crime may be linked to gender 64ep, domestic violence;. 0ut
there are other which no more reprehensible depending on when there they are omitted against a
woman or a man. t is fairly common to hear F)ow could anyone do that to a woman.G
The Duestion is that woman and man in the same way in the medic woman are more commonly
witnesses while mean are often e!perts man are placed in position of authority in mi!ed gender
discussion woman have a greater presser when cultural Duestion are to the fore the closer the
treatment comes to pure information the less woman are in evidenee.
64eport final -MMP 8919%htp;
Working woman or female reporters. n Pakistan are prone to lot of denomination and this is
especially true in the +hyber pukhtoonkhwa for a female T.V reporter or &oumalist it is like being
in a batter field with enemies coming for all sides in our society and in the field of &ournalism
woman reporters may seen to be respected out worthily. 0ut when we sit and discuss a report
with a male colleague they try to discourage us and cause problems it is because of this that
woman are hesitant about coming into this field any why woman leave but nowadays the main
problems is that we are worried about our softy%our lives.
)owever it is encouraging that in a male dominated society specially +hyber pakhtunkhwa
where there is a cultural barriers that presents woman for working. @9 percent of female
&ournalist of those 19 percent work for T.V. *hannels, : percent in newspaper 1@ percent of local
and international radio another %% :9 female reports in my province is that people have do not
accept that we need to work in offices and go autdoors. n their opinion woman are not supposed
to go outside and they are still not willing to accept our work identity. 6sheeba 899?;
These misconceptions are still prevalent in the society, and women, particularly working women
in the province of +hyber Pakthunkhawa, havefaced a lot of problems. 5s compared to othe r
provinces of the country the Pashtoon society in +hber Pakhthunkhawa is socially and culturally
very infle!ible and restricted. t is worth to mention that in most of the districts of +hyber
Pakthunkhawa, first, the women re not allowed for the &obs, but if somewhere they do &obs, then
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they have to face a number of problems in this rigid socially. The literacy rate in this province is
very low as compared to other parts of the country, and the people as a whole are very
conservative and traditionally reserved.
1. **MT" 9C%11 May 8918 stanbul%Turkey8. Prof. "r. -hulam habir *hairman "epartment of Media tudies.
The slamia $niversity of 0ahawalpur%Pakistan.
My opinion
The e!%researchers emphasized on the issue of female reporters that if a female reporter has a
beautiful face so only she can work in &ournalism field. 0ut am opponent of this. There is no
need of pretty face in &ournalism. f she has does not e!perience, confidence and trust. n my
point of you if a female &ournalist is much pretty and she does not has the ability of &ournalism
field so she cannot do it. There are my e!amples in the occupation of &ournalism field. 0eautiful
faces has been given by the side of 5lmighty 5llah. 5llah looks to your struggle not to face. o
&ournalism not depend on faces. t depends on e!perience confidence, struggling, and how to talk
among the crowd and specially in front of male.
5neela shaheen is the reporter of "uniya news. he said that during the interviews she covers
many type of programmes. 3ike, strikes, protests bombs blasting, family problems, political
parties and press conference. The ma&ority of those people were men. Ar male.
nspite of that have not feeling scared yet and not even myself weak. 0ecause myself
compare with 199 men. This is true that being the part of &ournalism have many problems like,
financial problem, transport problem, family problem and etc. but being a female &ournalist can
faces those problems.
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Chapter —2
Methodo+ogy
O!ecti"es of the Study
This research topic have some main and basic uni(ue ob&ective like
• To e!plore main problems faced by female &ournalistreporters
• To highlight the support of the family being a media person
• To know about the security problems during the crime event or contact reporting on the
crime scenes.
• To know about the workplace environment of different TV channels and their personal
e!periences being a female reporter.
#esearch 3uestion'
The research (uestion of the present study is Fwhy women &ournalists are still struggling in
electronic media, also to have a deeper analysis of how much family support and enabling
workplace environment help women to continue this profession. and portray the image of an
ideal woman and what could be the effects of media#s unrealistic portrayal of woman on youth.
Plagiarized work
#esearch Design'
The research design based on number of important components and formulated on the basis of
ob&ectives of the study. 4esearch design helps to researcher how to conduct the work. 6*reswell,
899:;.
The research design has been formulated on the basis of the ob&ectives of the study. The main
reason was to find out problems faced by female &ournalists. The present study is based on
Dualitative research method. Dualitative research is a situated activity that locates the observer in
the world. n consist of a set of interpretive material practices that make the world visible and go
deeper in to research topic.
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Too+ of Data Co++ection'
5ccording to creswell 6899:; in order to fulfill the ob&ectives of the study researcher select in depth
interviews in natural setting for data collection from respondents because the (ualitative research
tend to collect data in the field at the side where participation e!perience the issues or problems
under study, they do not bring individual into a lab, nor do they typically send out instruments
for individuals to complete. This up close information gathered by actually talking directly to
people and act within their conte!t is a ma&or characteristics of (ualitative research. n the natural
setting researcher have face to face interviews.
+eeping in mind my research topic face to face discussion was an essential feature for the better
analysis. My respondents were not afraid or shy about sharing their opinion because they all
were camera confident female &ournalists.
$anguage of Inter"ie(
The interview guide was prepared in both
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Sa%p+e Si&e
The sample size of respondents was fifteen in the present study. 5ll the respondents were
females. ampling is the process of selecting a subset of people or social phenomena to studied,
from the larger universe to which they belong and sample size should be according to available
resources and time 6Payne H Payne, 899?;.
Sa%p+ing Techni5ue'
4espondents were selected though purposive sampling. n the method of sampling, the samples
are chosen in order to meet some pre determined criteria. The researcher select the cases on the
basis of hisher familiarity with the situation combined with the situation combined with hisher
presumed e!pert &udgment. 4afi(ue 6n.d.;.
Procedure
The research topic was taken due to the personal inclination of the researcher. The researcher is a
&ournalist himself and has seen female &ournalist facing problems at different levels. The
observation and sensitivity towards their issues convinced the researcher to take this topic for
dissertation.
5 lot of the respondents researcher knew before as colleagues, mostly senior colleagues. While
working with them most of the time it was felt that the level of multi tasking they do all the time
is really e!hausting for them
$i%itations
tried my best to make this research work as informative as possible but can never call it a
perfect research work. Time was the biggest limitation as am a full time working &ournalist
myself. The sample size of this research was only 12 respondents because of (ualitative research.
Therefore, the findings cannot be generalized to the whole population. The finding of the
research are only restricted to those peoples only who are the part of the research and provided
information but it can be help full in providing the basis for future research. n this research few
aspects of media#s portrayal about woman are studied due to limited time and resources.
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#esearch Ethics
The research is under the rule regulation of social and culture values and norms. This research
study is limited to female reporters&ournalists of different TV channels of Peshawar. The sample
size of research is only Ten respondents because of (ualitative nature of the research. n this
research while conducting interviews, researcher took great care about the ethics of research like
confidentiality, anonymity and privacy. was given permission my most of my respondents not
to conceal their identity but few wanted me to hide their identity that why used few names.
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Chapter — 6
Data )indings
)INDIN.
#eason for 7oining
The Ma&ority of female &ournalists said that we therefore come to this field because the future of
&ournalism is bright but few of &ournalists said that we come to this field by chance.
#estriction fro% the fa%i+y
Ma&ority of respondent said that initially we had some problems from the family side. 0ut slowly
they compromised with us.
Satisfaction of !o
Ma&ority of 'emale &ournalists said that we are not satisfied from this &ob due to less salary. 0ut
now this is our obligation. f you want to do work on this salary so come otherwise do not come.
'ew respondents said that we are satisfied from our salary because of having power in media.
)a%i+y satisfaction
Ma&ority of female &ournalists said that our families are not satisfied from our &obs.
Contriution of sa+ary
'ew of said that we contribute the salary but the ma&ority of not. 0ecases the salary is less how
should we contribute even this is not enough for our pocket.
Managing the ti%e
Ma&ority of female &ournalists said that we do not have enough to spend with family and social
activities. /ournalist has no social life. They only prefer to their &obs. They always in tension due
to the missing of news especially in electronic media.
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Process of hurd+e
Most of female &ournalists said that we have a lot of hardles in our field. The huge problems is
gender discrimination the second problem is that our male &ournalists or colleagues don#t let us to
progress in our field. They discourge us.
#e+ation (ith head and co++eagues
Ma&ority of respondents said that we want to keep a good relation with our male reporters
colleagues. 0ut few said that if we keep a good relation with our male &ournalists but the society
does not let us.
.ender code ethics of Pa-istani %edia
Most of female &ournalists said that Pakistani media has ethics but the working &ournalists both
male and female they do not follow the media ethics. nternational madia take care of gender
code of ethics and Pakistani media as well. The owner of electronic media channel do not follow
the gender code of ethics. They want report from &ournalists but they are against the gender code
of conducts.
.ender sensiti"e
Most of respondents said that we mean by gender sensitivity as gender discrimination
8eautifu+ face on T/0 and "oice on radio
Most of respondents said that in an electronic media pretty faces needed. t needs e!perience,
confidence, good thinking, ethics, and good behavior with others.
Ade5uate co"ering of (o%en issue
Most of female &ournalists said that we do not want to show women issues. The reason is that the
society does not allowed us, specially pushtoon society. 'ew of said that we give courage to the
women issue. 3ike, family problems, burning issue, throwing acid.
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#ape issue
'ew of respondents said that we highlighted but under the code of media or &ournalistic ethics.
Treated of fe%a+e !ourna+ist in office
Most of female &ournalists said that they don#t look us as a )uman, they look us as a women
especially in pushtoon society.
)ee+ protected (hi+e (or-ing
Most of female &ournalist said that we do not feel protected in &ournalism field. 'irst of all the
reason is that our &ournalism field is private. We give treats by unknown people. "uring the
reporting we are not secure from the office side.
7ourna+is% good career for (o%en
Most of respondents said that the &ournalism field is good for women but few of not agree with
this &ournalism field she can be accepted especially in electronic media.
Confidence on you fro% channe+ side
Most of female &ournalists said that we have been confidence from the channel side.
)uture a%itions regarding your !o
Most of respondents said that through &ournalisms want to create my name my identity and
authority. f have highlight the women issue and especially pushtoon society and we want to
solve those problems through our own field. 'ew of said that we leave our &ournalism field
because of so many problems in pushtoon society. Aur society does not let us to go forward.
9hat (or+d you say to go"ern%ent
Most of female &ournalist said that the government should provide special security to the female
&ournalists. 5nd also provide &ob opportunity for female.
Suggestion of the respondent
Most of respondents said that the new female students should not &oin the &ournalism field.
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,uge pro+e%s faces during the reporting
The big is transportationB picking up and drop few of T.V channel don#t provide the picking up
and drop. 'acislities. 0ut most of provided it. There is no fi! timetable for a female reporter. The
office time of T.V channels is from =I99 am to ?I99 pm. 0ut we can#t leave the office at the e!act
time. 4eason for that emergency press conference, 0omb blasting accidents, protests, and otherso many issues.
4espondent views regarding women image in media Dualitative 5nalysis of "ata $nlike
(uantitative research, where analysis is conducted after data collection in (ualitative research the
timing of analysis various. The characteristics of (ualitative analysis is that it deals with data
presented in words. n (ualitative research the process of analysis is deeper. more focused and
more detail than in (uantitative research. Through data analysis research conduct data and draw
conclusion 6arantakos. , 8992;.
.ender #o+es
Ma&ority of respondents said that now gender roles are going to changed. 3ike women are also in
&ob market and different other professions to improve herself due to media, today woman have
confidence to participate in every sphere for improvement. Ane of the respondent said Ff we talk
about changing of gender roles, then yes, roday woman is coming out of their stereotypical roles.
People are getting modern, a change is developing inside everyoneG
F/ahan tak bath karain gender roles key change honey ki to haan a& aurat apneypurany kirdaron
se bahir aa rahi hai.3og modern hoty&a rahay ham 3ogon key ander change
atta&a raha haiG
What should be 5ppropriate mage of Woman in Media Ma&ority of the respondents replied that
media should portray woman in realistic way neither very simple nor e!tremely fashionableover
e!aggerated. Ane of the respondents saidFMedia should portray woman as modest and respectable, so that women status
could improve in the societyG
FMedia ko chahive k aurat ko sharam o haya or izat key sath portray karay, taa key us ka status
inaashray main behtar ho sakayG
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Chapter — :
Discussion
DISC4SSION
My personal opinions on this research is that media has great impact on our lives. Women#s
participation in media is very necessary. Ma&ority of the respondents were of the view that man
and women both e(ually run the institution of media.
Women can better understand only a women. t#s not possible that women is e!changed from
media. The researcher observed during the research that ma&ority of respondent truly agree that
women is an important part of media and feel happiness. That media is un coupled without them
no one want to see only men in T.V all the time. Women use in media for attraction. Media can
not run without women because whole story runs around the women media women giving
messages to other girls that they become modern media encourage women and teenage should be
modern media also focus on this onatter. 0ut we have certain norms and value we also have to
consider them. 5ccording to these values modernization is acceptable otherwise not.
Pro+e%s faced y fe%a+e reporter /
0eing a male &ournalist have seen their problems many time. 0eing a &ournalist know there
problems and have close information about them, so therefore selected this topic. what to
demonstrate their problems and wanting to solve their problems.
The presence of women in media is to improve herself. n old days women was consider as a
slave. There status has changed still there are some areas, see yourself and see me. That media
has changed our status, now we can come out from our homes. 5s long as traditional roles were
present et is true that women are shown on TV according to their gender roles, as like that men
are handling the outdoor work and women are taking care of their children and home. 0ut
nowadays media is getting side from it like women is driving and running her bouti(ues, or
doing some other &obs. t means that their status has been changing.
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Ane of the respondents said
FMedia can not run without women because whole story runs around the womanG
FMedia auraJ key begair nahi chal sakta kyun key sari story aurat key ird gird ghoomti
haiG
Ane of the respondents said
FThose girls who are not physically &it according to media woman, then automatically inferiority
comple! create in personality, that she is not attractive like media woman,
or
not physically &it like her. 5nd these all problems creates /ust because of media
unrealistic image of womanG
FWo larkian key/o&ismani torper&it nahi hoti.to aik ehsaas%e%kamtari un ki zaat main paida honey
lagta hai key wo t.v ki aurat&aisi khubsurat nahi hain,smart nahi hain.5or
ye sub media main dikhai /aney waali unrealistic image ki wa&a se hota haiG Women portrayed in
television as sub&ect poison or se! ob&ect, focus on their face beauty and physical appearance to
sell the products or for getting attention of target audience .The teen age girls and women see
media women figure and also doing same e!ercises, or dieting to become as TV model or
actress. The role of the media in eating disorders focused on the decreasing weight over time of
the models, actresses and beauty pageant contestants who are held up as ideals of beauty.
Magazine articles, television shows, and advertisements have also created a social conte!t that
may contribute to body dissatisfaction and disordered eating in girls and women6)azboun,8911;
F7o don#t think so that by watching media woman have any self esteem problem. lam
satisfied with my physical appearance, but those girls who are not satisfied with their
physical appearanceB they face the problem of self esteem and low confidenceG
F/KTahi maira nahi khayal key &ub main media ki aurat ko daikhoon to mu&y koi self
esteem kaproblem hota hai.Main bilkul mutmain hoon apniphysicall appearance
se, magar iio larkian key /o apny physical appearance se satisfi# nahi hoti wo phir low self
esteem ya low confidence &aisi mushkilat koface karti hamG
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n the field of &urnalism only those women who are physically attractive are the successful
&ounralists.
F hoba ahafat Mai sirf who khawateen kamyaab ho sakti hai ya agey bhar safti hai &u &ismani
tor pher mazboot aur khobsurat hoG
The respondent said that the &ournalism field is bright so therefore female selected this field.
When they &oin this field then they faces several problems. n this field being a &ournalist in may
opinion is that if female &ournalist has confidence so she will not faces the problems.
F 5ik +hatoon reporter na kaha key sahafat ka musta(bil roshanaas hota hai isliye who is ma ati
hai lekin &ab who is shobay ma ati hai ta usko bohoot say masayal ka samna karna pharta haiG
The durya T.V 'emale reporter 5nila haheen said that this is true that there are bundle of
problems in this &ournalsim field for female but being a &ournalist if you have confdence you
can handle all these problems can report amoung the men and do not feel shame.
F"unya T.V channel ki khatoon reporter 5nila shaheen ne kaha ke yeh sach hai ke shobaye
sahafat say wa basta khawateen ko bhout se mushkilat ka samna karnna pharta hai liken batoresahafi agar aap ma (abilyat ho aur kuch karne ka &azba ho tu app in tamam 6Masayel masail; ka
dat kar Murabla kar sakti hai. Ma 0atore khatoon ahafi apne aapko 6199, 29; 5admi yoon ke
barabar sania&ti ho aur kisi tarah ka sharam mehsoos nahi kartiG
0eing a &ournalist am agree with the 5nila shaheen tatements if a person has confiaence so he
easily hanale huge problems. 5nd he can achieve his goals.
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.ender sensiti"e
Most of respondents said that they look us like a women not a human being.
Fobay sahafat say wabasta khawateen ma yeh kaha ke sahfat ke shobay ma hamey khawateen ki
nazar say deka &ata hai magar insaan ki nazar say nahi deka &ataG
0eing a &ournalsit know that there is much genar discrimination to compare with other
professions.
'uture ambitions regarding your &ob ab tak T.V channel female reproter 'ozia said that we
therfore come to this field
F5b tak T.V channel khatoon reproter 'ozia ne kaha ke hum isliye is shobay say wabasta howe
hai ke hum apna naam kama sake aur khawateen ko &u musbkelat darpesh hai usko hal kar sake.
0eing a &ournalist when 'emale &ournalists &oin this 'ield for the purpose of solving the problems
of women but when they &oin this field they become much busy in their field even they do not
have this much time that they spend with their family childern, 'riendas, relatives, etc so how
they solve the problems of women. 0ecause they have ternsion from other the office side to
prepare the news therefore their own life is under the pressure and every tiem they want to
e!clusive they news.
There are two huge problems with 'emale /ournalists in &ouranlism field one is the security and
the other is transportaion problems.
hobay sahafat say wabasta khawateen ko do bhaere challenges ka saman karna pharta hai ak
securty ka aur dosra amdoraftka
0eing a &ournalist know that there are two m&or problems which female &ournalists face in
&ournalism fi@eld the first huge problem is the security problem because female &ournalists are
not secure in their field. They are not secure in office, during the reporting even they are not
secure from the security forces. They are given the treats form suspected people se!ually they
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not secure and the second )uge problem is the transportation because when they go for reporting
sometimes they come late to office and coming back to home so it will take much time from
them due to the lack facility of transportations
n pashtoon society the Pashtoon people behavior with women is like a slave but they also give
respect them.
F5a& T.V ki khatoon &ournalist 'arzana ne apni interview +4 doraan kaha ta ke ma apne
cameraman ke sath swat operation kei coverage keliya gaye te. *overage ke doraan mu&he
security forces ke 5hlekaro ne kaha ke app nay is &aga sa agey nahi &ana kiyoke who &aga hohat
khatarnake hai aur waha pher Talibaan ka control bi hai lekin maine apni khabar aur kuchy karne
ki 'an ki wa&a sa security 'orces ki hidayaat ko rad karte how apne cameraman ko sath le kar ausi &aga pher rawana hagaye waha ponchne say pehle he mu&he aur mere cameraman co
Talibaan ne giraftaar kar ke apne 5mir ul Momineen ke paas le gaye 5mir ul momineen ke pass
le gaye 5mir ul momineen ne kaha ke tum 5ik khatoon ho aur app yaha pher operation ke
douraan coveage ke liye aye howe ho aap agar khatton na hoti aur agar hamara pushtoon
mohashara na hota tu hum app ko kab ke caatal kar dete aur app kei lashe security forces ke
hawale karte lekin aik khatoon hone ken ate hum app ko yahya sa Linda wapis beg rahe haiG
5ik +hatoon reporter invterwie kei dowran kha ka &itna ahtisal aik educated khatoon ki hoti hi
shadhd aik anphar wor gharilo khatoon ki nahi hoti.
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Conc+usion'
The research main of theme is that to highlight the female &ournalists problems faces in an
electronic media. 'emale /ournalists have many problems in an electronic media the first
problem is that they are not protected in this field because they given the treats. 0y unknown
people. The reason is that the &ournalism field is private therefore they are not secure form the
office side moreover, they are 4istricted from the family side. nitially they have many problems
from the female. 0ecause in our society don#t let them to work as a &ournalist. The another
problem is the transportation problem. They don#t have the facility of picking up and dropping.
Therefore they spend much time for waiting they vehicles. 5nd they can not reach at the e!act
time to office and the reporting place most of female &ournalists have the less salary problems.
When they demand for increasing the salary. o then they are told that if you work on this salary
so come otherwise we don#t need you. n &ournalism filed they are not given the &ob however due
to the oblighation they agree to work on less salary. The ne!t problem is that they do not have fi!
schedule for going and leaving. f their office starting time is =I99 am to ?I99 PM. 0ut they
cannot leave the office at the e!act time. *ause of emergency press conference, bomb blasting,
accidents, protests and so many issues.
They &ealous from each others. f one has beauty so the another one &ealous form her. They try to
find each other weakness. pecially male reporter to female so therefore a lot of female &ournalist
leave their field of &ournalism, due to these ma&or problems occur with them. 7owadays female
students don#t come to &ournalism field. 0ecause they know that they will faces these problems
so that#s why they are not interested to &oin this filed there is no proper training for &ournalists
they can easily come to this filed they &ust graduated form the university and without training
&oin this field. o these are the ma&or problems which female &ournalists have in &ournalism field.
/ournalism field work and theoretical is so much different when female &ournalist department
students come to they &ournalism filed they face so many problems because the theory and the
study e!periences not to helpful in &ournalism filed. o &ournalism department provided proper
practical training in department.
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Suggestion
1. The government should provide the security to female &ournalists and as well as male
&ournalists.
8. The organization should arrange the transportation@. The should be proper training center to teach young and in e!perienced students about
basic components in &ournalism .?. "iscrimination against female reporters should be concisely minimized by the senior
there should be no limitation for them and be given any type of beat. 3ike education,
crime, coarts reporting, health, reporting conflict reporting, sports 4eporting, protest and
religious reporting.
2. The bureau chief, assignment editor show good manner on behavior with female
&ournalists.
>. They should not given the &ob by beauty. The should give the &ob by talent, e!perience, or
marit.:. 0eing a &ournalist know that the number of crimes are increase in society so therefore
the number of female &ournalists should be increased because they will highlights the
woman issues in meadia.
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#eferences
0arker, * 6899?;, Television, globalization and cultural identities. Apen $niversity Press
Maidenhead, 3ondon.
0hattacharyya, )istory of Mass Media 5. www.buzzle.com 4etrieved on 8> /uly, 8911.
*reedon, P H *ramer, /. 6899:;. Women in Mass *ommunicationI 3ondon. 7ew "elhiI age
Publication
*reswel, /.W 6899:;. Dualitative n(uiry and 4esearch "esign 6 ed; 3ondonB age Publication
)azboun, 0. 0ody mage 5nd Mass Media. www.ezinearticles.com 4etrieved on > 5ugust 8911.
ngham, ) 68911;. The portrayal of women on television. www.aher.com 4etrieved on l85ug,
8911
Maltin, M 61CC@; The Psychology of men. *ollege Publishers. $nited tates of 5merica
Manohar, $. "ifferent Types of Mass Media www.buzzie.com 4etrieved on 82 /uly, 8911.
Mantegna, 7 68919;. Women#s roles in media 4etrieved on 18 5ug 8911 www.hss.fullerton.edu
4etrieved on 2 5ug, 8911.
7auman, W.3 6899>; ocial 4esearch MethodsI Pearson
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Appendi;
Inter"ie( schedu+e
7ameI
5geI
. 5re all female reporters gender sensitiveN1:. "o you agree with the statement a woman face on the screen or a female voice on the
radio is considered an important key to success for any programN
1=. "o you think that media is ade(uately covering the women issuesN
1C. )ow do media cover rape issues or caseN89. 5re you treated as a human or as a women in your officeN
81. "o you feel protected while workingN
88. s &ournalism as a good career for womenN
8@. )ow much confidence your channel has on youN8?. What are your future ambitions regarding your &obN
82. What would you say to the governmentN8>. What would you suggest to new female reporter how want to &oin &ournalism filedN