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Building Business SociallyBuilding Business Socially
Presenter: Presenter: Gary Winchester Jr.Gary Winchester Jr., CEOCEO
Presented By:Presented By:
IntroductionIntroduction• Gary Winchester Jr.• Born: Tampa, FL• Achievements:–CEO of Business Networking Group 2010–Director of Social Media at Marketing
Medley 2010–Director of Social Media at Outdoormind
& AdventureSports.com 2010–Rocklin Chamber Ambassador 2010–Rocklin Chamber Business Resource
Committee Member 2010–USMC 2000 – 2004–Currently writing a book on Social
Networking: “Let’s Get Social”
Memberships
Gary Winchester•Ambassador•Business Resource Committee•Speaker at the Brown Bag Lunch Seminars•September Business Walk
Member since March 2010 Member since March 2010
Find Us OnFind Us On
Twitter.com/GaryWinchester
Facebook.com/BNGRP
LinkedIn.com/in/GaryWinchester
YouTube.com/BNGRP
www.BNGRP.com/Blog
www.GaryWinchester.com
Services•Social Media Consulting•Social Media Management•Business Consulting
Social Media Consulting• This allows clients to manage all Social Networks to
create a genuine relationship between their company and clients or leads.
• We guide clients in the best direction for their company and assist in marketing through Social Networks.
• We instruct clients on how to use Social Networks to grow their business in a way that we will not be needed long term, but we do offer consulting for clients on an hourly basis.
Social Media Management• This allows our clients to grow their business by
focusing on the daily tasks.
• We manage some or all of our clients Social Networks by creating content, posting the content, adding followers/ following and likes.
• We do not instruct these clients on using Social Networks.
• This is designed to be long term and cost much more.
My Social Media Philosophy• My Philosophy is based on a concept
called Social Media Marketing. I believe that Social Media is one element within your marketing strategy, working synergistically with all of your marketing efforts to increase your overall results.
What is Social Media Marketing?
•Social media marketing is a method of promoting your brand by strategically making your presence known across various social media networks connecting it to all your marketing efforts.
Some of our Social Media ClientsSome of our Social Media Clients
Web Marketing[Website, SEO,
Ads]
Social Media Marketing
[Interaction]
Traditional Marketing
[Print, Radio, PR, TV]
Social Media Marketing•Brand Customer•Customer Customer•Relational•Participation
Traditional Marketing•Brand Customer•No feedback•No Engagement
Web Marketing•Creates Relevance•Ability to be foundCreates a Presence
Synergistically•Creating Customer Engagement•Creating a larger Presence
Business Consulting• We will guide our clients by helping them discover
why they are doing the job they do, how to apply the ripple affect and by discovering their tipping point.
• We will assist in marketing decisions and minor business decisions through guidance and advice.
• We do not have all the answers for businesses and will not give assistance in areas that we are not suitable for.
Business Consulting Exercise
Passion
1.
2.
3.
Why?
Why?
1.
2.
3.
How?
How?1.
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3.
What?What?1.
2.
3.
Successful Entrepreneursthink from the inside outknowing why they do whatthey do before knowing what they do.
Typically people think from the outside in, knowing what they do and how they do it before really knowing why.
People buy why you do what you do before they will buy the what. They also know when the why is genuine.