Transcript
Page 1: First-Class APIs, DPC 2011, Amsterdam

First-Class APIs

Helgi Þormar ÞorbjörnssonDutch PHP Conference, Amsterdam, 21st May 2011

Tuesday, 24 May 2011

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Hi there, I’m Helgi

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VP of Engineering at Orchestra.io

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VP of Engineering at Orchestra.io

Developer at PEAR

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VP of Engineering at Orchestra.io

Developer at PEAR

From Iceland

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VP of Engineering at Orchestra.io

Developer at PEAR

From Iceland

@h on Twitter

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1995 2000 2005 2010

John MusserFounder, Programmable Web

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Why do we need a website?

1995 2000 2005 2010

John MusserFounder, Programmable Web

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Why do we need a website?

Of course we have a website

1995 2000 2005 2010

John MusserFounder, Programmable Web

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Why do we need a website?

Of course we have a website

Why do we need an API?

1995 2000 2005 2010

John MusserFounder, Programmable Web

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Why do we need a website?

Of course we have a website

Why do we need an API?

Of course we have an API

1995 2000 2005 2010

John MusserFounder, Programmable Web

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Data is the new business model

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APIs are the business glue

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Business without an API?

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Developers hunger to use your data

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Do not keep it all to your self

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The data wasn’t yours to begin with!

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Mine?Mine?Mine?Mine?

Mine? Mine?

Mine?

Mine?

Mine?

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Not everyone believes this

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They do like their ivory towers

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For years APIs have been treated as...

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Second-Class Citizen

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Why?

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It’s a conceptional problem

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Companies believing they will lose business if they share

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Websites are considered the business

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Not the API

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APIs are for the cool kids

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Or...

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Not enough money

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Not enough time

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Not enough resources

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Not enough foresight

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Finally the time/money comes

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Shoehorned onto the website

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Hot tub awkwardly attached to a house

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Sparse Documentation

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Ill maintained code

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Lack of testing

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Ticket response time is in the weeks not days

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It is a problem with management

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APIs should be...

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First-Class Citizens

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Inconceivable?

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Absolutely not!

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2010 Mobile

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2011 Tablets

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There are few companies that really get this

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Opening up the API when they release mobile clients

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New trend for startups

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Start with an APINot

a website.

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Start with an APINot

a website.

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Why do this?

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Mashups!

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Supply and Demand

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There is a demand for APIs

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Developers are the supply

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Going First-Class?

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Common architecture

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Data

API Website

MVCMVC

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Data

API Website

MVCMVC

REJECTEDTuesday, 24 May 2011

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Data

API Website

MVC

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Data

API Website

MVC

REJECTEDTuesday, 24 May 2011

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Upgrading the API to First-Class

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Data

API

Website

MVC 3rd PartyMobile

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Website as a client

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Data

API

Website

MVC 3rd PartyMobile

JavaScript

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FRAPI(getfrapi.com)

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Any downsides!?

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Of course!

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The gain?

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API becomes the core business

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Better Documentation

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More extensive tests

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Better response time on bugs

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Consistency

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Higher upfront cost but lower in the long term

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Twitter

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Started in 2006

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Took off in 2007 at SXSW

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20k 60k tweets per day

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200% Growth

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There was no API

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Developers asked for it

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And of course it got bolted on

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API was half cooked and organically grew

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They tried their best, but...

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#NewTwitter in Oct 2010

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Web client consuming it’s own API.

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More care was taken on the API side

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What if Facebook did the same?

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In conclusion

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Treat the API as your core business

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Or at least plan it from the start

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ClientsLogin

Image Hosting

URL Shorteners

Analytics

etc

etc

etc

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Outsource the innovation of UX to people who know

how to!

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NO MORE

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Thanks for coming!

Joind.in: http://joind.in/3241

@[email protected]

Tuesday, 24 May 2011


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