Download - Fixed versus variable
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creative selling ideas
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Fixed prices versus variable prices
Fixed policy versus variable policy
Fixed opinion versus variable opinion
Which One Would You Choose?
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Some coffee shops you order, pay and get seated
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The cost comes before the benefit
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The cost comes before the benefit
This is a fixed policy
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The customer divides the benefit over cost If the benefit is very minor it magnifies
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We made sure the add triggers people emotionally and prompts them to act.
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The ad resulted in
important increase of sales
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The company realized an infinite benefit
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We won the trust of the international firm.
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Not surprising we handle all the
firm’s promotional activities
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That is to say desire is the
precursor to acting
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The client get something at zero cost
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By the time he pays for the ads the customer has already reaped the benefits.
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A variation of this policy is to charge a fixed percentage of the bill and the
remaining amount will be paid by the client in parallel to the benefit he gets.
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The only condition is that people have to state why they were
unhappy or partially satisfied.
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Result : complaints improved services and more than 90% of
clients pay the bill in full
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Go where the pain is magnified The benefit will be greatly appreciated
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One example is my idea to a pharmaceutical company to put dispensing machines filled with tablets for headaches at places where
people need them the most
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Big pain with cheap tablets
The benefit is great
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It is not fixed or variable as much as it is
adaptation to the needs of
customers