Download - Flow in UX (2013)
![Page 1: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/1.jpg)
Hej!
Philip Battin
BA Industrial DesignMSc Strategic Product Design
![Page 2: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/2.jpg)
I am going to talk about:
→ Complicated, interactive, products→ Video games→ Flow psychology
Page 2 / 17
![Page 3: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/3.jpg)
A study on consumer behavior in 2002:
48% of all returned products were technically fully functional
28% failed to satisfy user needs 20% because of users’ remorse
den Ouden, E., Yuan, L., Sonnemans, P. J., & Brombacher, A. C. (2006) Page 3 / 17
![Page 4: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/4.jpg)
Problem:
Products may contain all thefunctionalities users desire, butcomplexity and bad UXmay cause users never to adoptthe product in their lives.
Page 4 / 17
![Page 5: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/5.jpg)
Hypothesis:
Learning a complex product is like learning a complex video game.
Page 5 / 17
![Page 6: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/6.jpg)
Flow - the source of optimal learning
Csikszentmihalyi, M. (1975)
State of mind“Being in the zone”
Example:First time skiing
Page 6 / 17
![Page 7: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/7.jpg)
Flow is how you learned to play WoW
Entry level challengesSequenced complexityThe more you play, the more you learn
The important metrics: Experience points (Exp)Levels Page 7 / 17
![Page 8: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/8.jpg)
Page 8 / 17
Example: Samsung E8005 SmartTV
“The tv that can do everything”
![Page 9: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/9.jpg)
Asses the challenge of functionalities accordingto the Dreyfus model of skill acquisition
Page 9 / 17Dreyfus, Stuart E.; Dreyfus, Hubert L. (February 1980)
![Page 10: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/10.jpg)
Paradigm:
What you see is what you can do.(WYSIWYCD)
Page 10 / 17
![Page 11: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/11.jpg)
First time use: Very basic controls.
![Page 12: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/12.jpg)
Watch tv → Contextual controls
![Page 13: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/13.jpg)
Using the product elicits exp pointswhich eventually ‘levels up’ the user
To nudge the user “Did you know”dialogue boxes are presented
![Page 14: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/14.jpg)
Ribbons mark new, more advanced, functionalities
![Page 15: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/15.jpg)
Page 11 / 17
Sequence challenges to match your experience
![Page 16: Flow in UX (2013)](https://reader034.vdocument.in/reader034/viewer/2022051513/547e1bc9b4af9fef158b558c/html5/thumbnails/16.jpg)
Conclusion:
Early conceptImpatient usersExpert users - Advanced buttonDifferent users of same product
Page 16 / 17