Forward-Looking Statements
The following presentation contains forward looking statements. Forward-looking statements reflect our expectations, estimates or projections concerning future results or events, including, without limitation, our expectations for our growth,
new product launches, consumer trends and strategic initiatives, including restructurings, and our outlook for future financial, operational or other potential or expected results. These statements generally can be identified by the use of
forward-looking words or phrases such as “believe,” “expect,” “expectation,” “anticipate,” “may,” “could,” “intend,” “belief,” “estimate,” “plan,” “target,” “predict,” “likely,” “will,” “should,” “forecast,” “outlook,” “project,” or other similar words or
phrases. These statements are not guarantees of performance and are inherently subject to known and unknown risks, uncertainties and assumptions that are difficult to predict and could cause our actual results, performance or
achievements to differ materially from those expressed in or indicated by those statements. The forward-looking statements included in this presentation are only made as of the date of this document and we disclaim any obligation to
publicly update any forward-looking statement to reflect subsequent events or circumstances. Numerous factors could cause our actual results and events to differ materially from those expressed or implied by forward-looking statements,
including, without limitation:
• Our ability to improve operations and realize cost savings;
• Our ability to continue planned advertising and other promotional spending;
• Our ability to predict consumer consumption trends;
• The possibility that estimates related to restructuring initiatives may change as our plans are developed and finalized;
• Our ability to timely implement strategic initiatives in a successful manner;
• The impact of the strategic initiatives on our relationships with employees, major customers and vendors; and
• The success of new products and the ability to continually develop new products.
In addition, other risks and uncertainties not presently known to us or that we consider immaterial could affect the accuracy of any such forward-looking statements. The list of factors above is illustrative, but by no means exhaustive. All
forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Additional risks and uncertainties include those detailed from time to time in our publicly filed documents, including our annual report on
Form 10-K for the year ended September 30, 2012.
Market and Industry Data
Unless we indicate otherwise, we base the information concerning our industry contained or incorporated by reference herein on our general knowledge of and expectations concerning the industry. Our market position, market share and
industry market size is based on our estimates using our internal data and estimates, based on data from various industry analyses, our internal research and adjustments and assumptions that we believe to be reasonable. We have not
independently verified data from industry analyses and cannot guarantee their accuracy or completeness. In addition, we believe that data regarding the industry, market size and our market position and market share within such industry
provide general guidance but are inherently imprecise. Further, our estimates and assumptions involve risks and uncertainties and are subject to change based on various factors, including those discussed in the “Risk Factors” section of
our annual report on Form 10-K for the year ended September 30, 2012 and the other information contained or incorporated by reference in the accompanying prospectus. These and other factors could cause results to differ materially from
those expressed in the estimates and assumptions.
Trademarks and Brands
We use “Energizer,” “Schick,” “Wilkinson Sword,” “Playtex” and the Energizer, Schick, Wilkinson Sword and Playtex logos as our trademarks or those of our subsidiaries. Product names and company programs appearing throughout are
trademarks of Energizer Holdings, Inc. or its subsidiaries.
Agenda
• Improving Shareholder Returns
• Divisional Business Review
Improving Shareholder Returns
• Successful Innovation
• Broadened Personal Care Portfolio
• Meaningful Restructuring Projects
• Working Capital Initiative
• Initiation of Dividend
• New Compensation Plan
• Enhanced Investor Relations Efforts
Successful Innovation
Projected Sales
> $300 million =
30% increase
in FY 13
Successful Innovation
7.7%
10.9%
0.0
2.0
4.0
6.0
8.0
10.0
12.0
52 Wks 3/13/10 52 Wks 1/12/13
Hydro
LegacyBrands
Source: Nielsen U.S. FDMx
Va
lue S
ha
re o
f M
en
’s S
yste
ms
Successful Innovation
Hydro Silk Launched Feb. 2012
40
42.1
12 months ended Dec. 2011 12 months ended Dec. 2012
Launch Markets Value Share
EDGE/SKINTIMATE
Enhanced Competitive
Position
• Increased market
share since
acquisition
Broadened Wet Shave Portfolio
21.8
26.5 24.6
28.3
-
5.0
10.0
15.0
20.0
25.0
30.0
CY 2008 CY 2012
Unit Share $ Share
Edge Share of Men’s Preps TUS FDMx
Source: Nielsen ScanTrack– FDMx Calendar Years
Notes:
-EPC acquired Edge/Skintimate in June 2009
-FDMx is used as the market as XAOC data is only available back to 2010
Edge 2012 dollar is share up +3.7pts vs. 2008 and
unit share is up +4.7pts
Cross purchase of our
shave prep and razor brands
increased from 29% to 43%
Broadened Wet Shave Portfolio
AMERICAN SAFETY RAZOR - PRIVATE BRANDS GROUP
Enhanced Ability to Compete
• Greater scale within wet shave
– Nearly doubled unit volumes =>
now 36% of category in U.S. and Large European markets
• Broader portfolio in both product and customer reach
– Over 60% share of global private label razors and blades
– Emerging market presence
– New technology platforms
Broadened Personal Care Portfolio
Wet Shave
Wet Shave
Wet Shave
$0 $500 $1,000 $1,500 $2,000 $2,500
2012
2008
2004
Restructuring Projects
• 2011 Battery Manufacturing
Restructuring – Closure of two battery production
facilities
– Reduced SKU count by 30%
– $34 million savings realized
• 2013 Enterprise-wide
Restructuring
– Estimated $250 million in costs
– Estimated $200 million in savings
• $110 gross margin
• $90 overhead savings
– Reduce global headcount by 10%
– Completed by the end of fiscal 2014
– Expected to provide enhanced
earnings and funds to re-invest
SECULAR BATTERY CATEGORY DECLINE HAS
RESULTED IN TWO RESTRUCTURINGS:
Undertook benchmarking efforts focused on 6 key markets
Identified opportunities in Sun Care, Wet Shave, Alkaline and Lights
Implemented standardized, center-led terms policy across global supplier base
Project Approach:
DSO
DII
DPO
Targeted
400 Basis Point
Reduction =
$200 million in
savings
Working Capital Initiative
Initiation of a Dividend
• Initiation of a dividend – provides a consistent element of return
– 25% payout of 2012 net earnings
– 40% payout of current domestic free cash flow
• Meaningful share repurchases throughout our history
• In 2011-12, 84% of free cash flow returned to shareholders through stock repurchases and dividends
New Compensation Plan
ANNUAL PLAN Cash Based
• Adjusted EPS
• Adjusted Pre-tax Operating
Profit
• Cost Savings
• Adjusted Net Working
Capital as a % of Sales
FY2013 ANNUAL AND THREE-YEAR INCENTIVE PLAN METRICS
3-YEAR PLAN Share Based
• Adjusted Return on Invested
Capital
• Adjusted Cumulative EBITDA
• Relative TSR Modifier
Enhanced IR Efforts
IMPROVED
TRANSPARENCY
• Revised earnings
release format
• Initiated annual
financial outlook
INCREASED
VISIBILITY
• Reinstituted
quarterly
conference calls
• Added additional
investor
conferences
MORE
ENGAGED
• Increased one-
on-one meetings
• Heightened
investor targeting
efforts
Improving Shareholder Returns
• Successful Innovation
• Broadened Personal Care Portfolio
• Meaningful Restructuring Projects
• Working Capital Initiative
• Initiation of a Dividend
• New Compensation Plan
• Enhanced Investor Relations Efforts
Energizer Household Products
MISSION
Outperform the competition in batteries, delivering
significant cash to the corporation, and ultimately
contributing to the collective success of EHI
ROLE IN EHI PORTFOLIO
Stabilize Profitability and Generate Cash
Short Term Drivers
• Restructuring enables change to the way we operate, stabilizing
profitability and driving greater cash flow
– Rationalize and streamline operations facilities
– Re-focus on core product line
– Bring overhead costs down, division-wide
– Centrally led, locally executed marketing campaign simplifying the overall business
• Improve Working Capital
DII = Days In Inventory
DPO = Days Payables Outstanding
Longer Term Drivers
Energizer remains committed to our brands and the categories we compete in
• Continue to drive cost leadership across the business
• Reinvest To Win in Batteries and Portable Lights
• Leverage dual brands and broad product portfolio
• Introduce innovative brand news and maintain product support
• Focus on category fundamentals
Leverage Two Strong Global Brands
Combined Energizer And Eveready Brands Deliver #1 or #2 market share
ranking in 28 out of 31 Nielsen Measured Markets Source: Nielsen Global Track, dollar share 52-weeks ending December 2012,
includes all Energizer and Eveready branded batteries
U.S.: 35.1%
Canada: 41.6%
Greece: 58.6%
Italy: 34.0%
Great Britain: 18.2%
Spain: 19.3%
France: 27.9%
Belgium: 21.9%
Singapore: 76.2%
Saudi Arabia: 50.9%
South Korea: 54.1%
Hong Kong: 39.7%
Egypt: 83.6%
Malaysia: 74.8%
New Zealand: 70.2%
Australia: 61.6%
Argentina: 61.5%
Colombia: 43.3%
Mexico: 30.7%
Recognizable Icons and Effective Campaigns that
Resonates with Consumers
The Bunny is a Big Deal!
Over 100 Billion TV Impressions in the past 24 years
Q Scores indicate Energizer is the 17th highest scoring brand
In the top 10% of 175 brands measured
Q Scores indicate Energizer Bunny ads are the 5th most liked In the top 3% of brands measured
Source: Q Score Company, Marketing Evaluations, Inc., Fall 2012
Two Brands And A Broad Portfolio Uniquely Positions
Energizer Holdings To Cover More Consumers
And Increase Share Of Requirements
PREMIUM
BRAND
VALUE
BRAND
With the Broadest Product Portfolio
Winning in Batteries
• Large profitable Division that generates significant cash
• Leading share positions around the world
• Two world class brands: Eveready & Energizer
• Comprehensive battery and portable lights portfolio
• Distribution potential into new customers and markets
• Energizer is a focused competitor
Energizer Personal Care
MISSION
Satisfy consumers and customers better than
anyone through insight, innovation and execution
ROLE IN EHI PORTFOLIO
Generate Topline Growth
Marketing Alliance
Licensing agreement between Unilever & Energizer to manufacture, market, and sell
co-branded razors under the AXE Schick brand name under test market in 2013.
AXE is a global leader in male grooming
Axe has a very loyal consumer base
A strong following with younger
consumer target (16-24)
AXE’s influential advertising and social media will provide a significant
opportunity to penetrate key consumer base
Numerous marketing synergies with other AXE
products
Why an AXE Razor?
Schick AXE Portfolio
• 10 SKU’S launching in February 2013
• Sensitive and Smooth variants
• System, Power, and Disposable formats
Schick AXE Razors – guys’ newest tool in the mating game,
giving guys the confidence to get closer than ever before.
Why an AXE Razor?
• Three Ultra Glide blades, each on its own independent suspension, adjust to the contours of a man’s face, so he can get close with maximum confidence
• A moisturizing chamber, infused with aloe and Vitamin E, moisturizes throughout each shave, helps reduce friction and lasts up to two times longer than ordinary lubrication strips
• Schick signature Skin Guard technology reduces skin bulge between blades, providing a smooth shave
Out of store activities driving awareness & trial
COUPONS
16 & 17 YEAR OLD BIRTHDAY SAMPLING
PRINT & DIGITAL
Out of Store Support
Launch Merchandising Support
Permanent Fixture in-line
adjacent to the shave POG
Litter Genie
Innovation Delivering on
Unmet Consumer Needs
• Consumers
extremely satisfied
with Litter Genie®
system’s ultimate
odor control and
convenience
• Extremely positive
feedback!
“No more smelly room and clean-up
is a snap.”
“It is the best
invention ever”
“LOVE LOVE LOVE!!”
“I swear by this
thing”
“Cleaning the litter box is no longer
the dreaded chore it once was. This
WORKS!”
“I would just like to say thank you
very much for this product and
you have a consumer for life .....”
35
High Satisfaction Rates Result in
Strong Conversion to Refills
*BASES research 10/2010
**ASPCA.org
Refill conversion pacing faster than expected!
Each pail has significant repeat opportunity with expected sales of 7.3 refills
per year* AND average lifespan of cats being 13-17 years**
Strong Marketing Support Driving
Awareness and Trial
• TV advertising to drive broad awareness
• Unique Digital campaign with Litter Genie music videos to drive word of mouth and engagement, 2.5MM views
• Strong display support to drive awareness in-store
Hydro Disposables
• First ship date: 1/22/13
• Nearly 100% retail acceptance
on both items
• Expect to ship ~80k displays in
the first 3 months
• Heavy sampling:
– Bonus Packs
– Consumer Sampling Programs
• Premium price
Intuition Pure Nourishment
• First ship: 2/4/13
• Intuition, introduced globally 10
years ago, is the
first and only product to lather,
shave and moisturize.
• Pure Nourishment is the latest in
a successful strategy of skin
care ingredients.
• Intuition remains EPC’s largest
female brand globally.
EPC Sun Care
Protection &
Moisturization Instant Cooling
Technology
12 hour
Moisturization
Banana Boat – Protect and Hydrate
• 2-in-1 sunscreen
• UVA/UVB protection &
moisturization
• Ribbons technology
• Premium pricing
Banana Boat – Cool Zone
• Instant cooling
technology
• Premium pricing
Hawaiian Tropic – Silk Hydration
• 12-hour moisturization
Feminine Care
Playtex Gentle Glide 360°
• The only triple-layer
tampon product
($ in millions, except per share data)
As Reported FY 2002 FY 2012 CAGR
Net Sales $1,739.7 $4,567.2 10.1%
Earnings $178.4 $408.9 8.6%
EPS $1.92 $6.22 12.5%
Financial Results – Last 10 Years
Our Continuing Focus
• Generating consistent earnings growth while investing in our businesses for the long term
• Maintaining a capital allocation emphasis on both dividends and opportunistic share repurchases
• Continuing to engage investors in order to increase awareness, provide transparency to financial results, and enhance the understanding of our business strategies