Download - Fostering Collaboration in Higher Education
![Page 1: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/1.jpg)
Fostering Collaboration in Higher Education
2012 Best Practices Institute for College Career Service SpecialistsColorado State University
July 20, 2012
Shane SuginoAssociate Director, Career Management Center
Kellogg School of Management
![Page 2: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/2.jpg)
COL·LAB·O·RA·TION (kəˌlabəˈrāSHən)
Cooperative arrangement in which two or more parties (which may or may not have any previous relationship) work jointly towards a common goal. Effective method of transferring 'know how' among individuals, therefore critical to creating and sustaining a competitive advantage.
Natural and Sustainable
![Page 3: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/3.jpg)
Agenda
• Introduction – Who am I?• The Kellogg Story• Kellogg Social Enterprise platform• Other Collaboration Platforms• Best Practices & Challenges
![Page 4: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/4.jpg)
The Kellogg story…a legacy of feudalistic autonomy
Natural state of affairs:• Information/data not naturally shared
across departments• Activities are often duplicated• Manual processes: Highly inefficient use of
scarce resources• Not an ideal way to run a professional
relationship-driven organization
The alumni experience:• Duplicate outreach• Lost alums / Ignorant of changes in
careers• Inundating “go to” alums for events• Reliance on “memory” or “who you
know” for participation• Ignorant of alumni campus activities
![Page 5: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/5.jpg)
From ideation to reality
Career Management
Center
? ???
?
? ??
??
Zell Center/Asset Management
Levy Institute - Entrepreneur
Real Estate
Heizer Center for PEVC
Strong similarities among the “Fab 5”:
• Cross–pollination of alumni population (e.g. Real Estate PE)
• Relationship building mentality
• Heavy event planning or support activities
• High net-worth alumni population
![Page 6: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/6.jpg)
The Kellogg Salesforce.com worldHeizer Center
for PEVC
Real Estate
Career Management
Center
Zell Center / Asset Mgmt
Levy Institute
Social Enterprise
Advance-ment
Corp Partner-
ships
NU FarleyCenter
HEMA
PhD
![Page 7: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/7.jpg)
Collaborating through Salesforce Social Enterprise
CRM
• Share customer data• Full transparency of activity• Track high level of
engagement• Marketing campaigns• Newsletter communications• Event participation
CHATTER
• Fully integrated Facebook like capabilities
• Build external and internal communities– Engaged conversations– Dissemination of info– Collaborative groups– Student to student
conversations• Collaboration with peers in and
across depts
![Page 8: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/8.jpg)
Collaborating through content curation Twitter
• Coaches maintain individual twitter accounts
• Each coach manages personal/ professional Twitter brand image
• One curator of Kellogg CMC twitter account– Selects individual coach
tweets to RT– Tweets as well
• Supports collaboration…not one person is responsible for “Tweeting”
Scoop.it
• Curation-based information platform
• Kellogg created Newsletters• Each coach can “curate” articles
and information• One “super” curator owns the look
and feel– Location of articles– Removing of aged articles
• Supports collaboration…not one person is responsible for creating a “student newsletter”
@Kellogg_CMC @shanesugino http://www.scoop.it/t/kellogg-cmc-1y-newsletter
![Page 9: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/9.jpg)
Engage discussion with a targeted segment within Kellogg/NU enterprise (Q&A, process issues, ideas, etc.) XDisseminate valuable internal information to a targeted segment (e.g. employer feedback, hiring updates) XDisseminate valuable web-sourced information to a targeted population -- NOT time sensitive or private XDisseminate web-sourced or internal info to a targeted population -- Time sensitive/critical /private (e.g. reminders) XCommunicate individual, private information which has no value to a larger population (e.g. Feedback, personal, etc.) XCommunicate or engage within public domain with appropriate information/insight X XMarketing or publicizing Kellogg or domain expertise to a public audience X XEngage discussion with non-targeted audience in the public domain on topics of interest or domain expertise XAnything which would have used an internal listserv or distribution list XCross-staff, cross-departmental, cross-school collaboration XShare call, meeting, or significant email exchange with a stakeholder (e.g. alumni, employers) X X
Scen
ario
Platform/Tool
Copyright 2012
![Page 10: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/10.jpg)
Benefits of the Social Enterprise
• Leveraging the power of social– Tapping hidden knowledge from within the organization– Sharing across groups/dissemination of information– Increased levels of engagement– Natural data alignment
• Archival opportunities– Threads and conversations not buried in email– Searchable by groups
• Sharing of responsibilities– INSTANT collaboration
• Builds community– Fun and social activities!
![Page 11: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/11.jpg)
![Page 12: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/12.jpg)
Best practices and challengesBest Practices
• Choose one issue to solve (in this case CRM data)
• Need two Champions – 1 Senior, 1 owner
• Plan for generational gaps among staff e.g. differing comfort levels of technology adoption (see next bullet)
• Start simple and easy!
• Find stakeholders with similar client populations and organizational goals
• Open architecture is key – less barriers – drives usage!
Challenges ahead:
• Adoption – drive usage!
• Technology creep – getting too complicated
• Integration with or replacement of legacy systems – the long road ahead
• Building expertise across different users and admins
• Competing groups
• Salesforce admin?
![Page 13: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/13.jpg)
![Page 14: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/14.jpg)
Collaboration platform suggestions
CRM Content Curating
Social Collaboration Platforms
![Page 15: Fostering Collaboration in Higher Education](https://reader036.vdocument.in/reader036/viewer/2022070303/54b2cee54a7959ed058b4702/html5/thumbnails/15.jpg)
Questions?