Today’s Objectives And the Winners Are…. Ethics and Human Subjects Topics for Survey Research How to Ask Questions Questionnaire Construction Types of Surveys Strengths and Weaknesses of Survey Research Questions?
156 students completed the survey for 30 extra credit points! And the Winners are….
1st Choice 2nd 3rd Total points
156 students completed the survey for 30 extra credit points! And the Winners are….
1st Choice 2nd 3rd Total points
4. Innocence 6 14 12 58
156 students completed the survey for 30 extra credit points! And the Winners are….
1st Choice 2nd 3rd Total points
4. Innocence 6 14 12 58
3. Fear of Crime 9 9 15 60
156 students completed the survey for 30 extra credit points! And the Winners are….
1st Choice 2nd 3rd Total points
4. Innocence 6 14 12 58
3. Fear of Crime 9 9 15 60
2. Body Image 9 15 9 66
156 students completed the survey for 30 extra credit points! And the Winners are….
1st Choice 2nd 3rd Total points
4. Innocence 6 14 12 58
3. Fear of Crime 9 9 15 60
2. Body Image 9 15 9 66
1. Organizational Habits 28 24 21 153
When is survey research the best method available?
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1. when collecting original data
2. when describing a population too large to observe directly
3. when measuring attitudes
4. all of the above
Topics for Survey Research Birth, Death, Migration Marriage, Divorce, Childbearing Attitudes about War, Peace Political Behavior, Involvement in Social Movements Criminal Behavior, Contact with the Criminal Justice
System, the Courts Organizational Behavior Employment, Wages Education, Use of Technology, Skills Attitudes/behaviors about Sex, Drugs, and Rock and Roll
How to Ask Questions Select appropriate question forms. Make items clear. Avoid double-barreled questions. Respondents must be competent to answer. Respondents must be willing to answer. Questions should be relevant. Avoid negative items. Avoid biased items and terms.
_____ questions have a respondent select an answer from a list provided.
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1. Open-ended
2. Pre-test
3. Experimental
4. Close-ended
How to Ask Questions Open-Ended Questions
questions for which the respondent is asked to provide his/her own answers.
Close-Ended Questions survey questions in which the respondent is asked to
select an answer from a list provided by the researcher.
Questionnaire Construction Ordering Items in a Questionnaire
Appearance Open-Ended or Closed-Ended First?
Questionnaire Instructions Introductory comments and clear instructions
Pre-testing the Questionnaire
As a general rule, a questionnaire should be:
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1. spread out
2. uncluttered
3. relevant
4. all of the above
Types of Surveys Self-administered (mail out – mail back) Telephone
Computer-Assisted Telephone Interviewing (CATI)
In person interviews Computer-Assisted Survey Interview (CASI)
Online surveys
Strengths and Weaknesses of Survey Research
Strengths Useful in describing large populations Surveys are flexible Standardized questions
Strengths and Weaknesses of Survey Research Strengths
Useful in describing large populations Surveys are flexible Standardized questions
Weaknesses Round pegs in square holes Seldom deal with context of social life Inflexible Artificial Weak on validity