8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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Company Roadmap
Pete Deemer CPO, Yahoo! India R&D
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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“First Traction”
Real Market + Right O ff ering
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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2 Classic Mistakes
No Market Wrong O ff ering
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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Market
Market = Customers + Need Every new venture starts with amarket of 1
Does it get bigger than that?
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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Customers
Who are they? How many of them are there? What is their need? How intense is it?
What are they prepared to spend, in
time or money?
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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What are you preparedto spend on this
product?
☐ $20☐ $22☐ $24☐ $26☐ $28
What is a price for thisproduct that you would
consider a great deal?
$_______(write “0” if it’s a product youdon’t think you’d ever need)
What is a price thatwould be the most you’dconsider paying?
$_______
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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2 Classic Mistakes
No Market Wrong O ff ering
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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User Stories
As a…
I want to…
So that…
“As a customer, I wantto pay for the items in
my shopping cartusing a credit card, sothat I can have themshipped to me ”
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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Priority MoSCoW User Story
1
M u s t
H a v e
As a Clockazon user, I want to be able to type the Clockazone URL in my browser and load Clockazon’s home page
2 As a Clockazon user, I want to click the "buy" button to put a clock in my shopping cart
3 As a Clockazon user, I want to complete the purchase of the items in my shopping cart
4 As a Clockazon user, I want to receive an email with the details of my order, after it’s nishing processing
5 As the shipping manager, I want to log onto the system and see the orders that need to be shipped
6 As the shipping manager, I want to print a shipping label and packing list
7 As a Clockazon user, I want to click the shopping cart icon and see what’s in my shopping cart
8 As a Clockazon user, I want to remove an item from my shopping cart, or change the quantities
9 As a Clockazon user, I want to see a page that shows detailed information about a single clock (such as price, speci cations, userreviews, etc.), along with thumbnail photos of the clock
10 As a Clockazon user, I want to click on a thumbnail photo to see a full-size photo of the clock
11 As a Clockazon user, I want to select a type of clock (wristwatch, alarm clock, etc.), and see the clocks of that type
12 As a Clockazon user, I want to select a manufacturer, and see all the clocks available from that manufacturer
13 As a Clockazon user, I want select a number of rating stars, and see all the clocks that were rated at that level or higher
14 As a Clockazon user, I want to see a list of clocks that have reduced prices or are “on sale”
15 As a Clockazon user, I want to enter a piece of text and click “search clocks”, and then see a list of all clocks that match any part of that text (product search)
16 As a Clockazon user, I want to be able to log in and enter a star rating (1-5 stars) for a product which I have purchased, for severaldiff erent criteria (timekeeping accuracy, value for money, etc.)
17 As a Clockazon user, I want to log onto my account and see whether my order has shipped or not
18 As the promotions manager, I want to be able to show a list of all the clocks in our inventory, and be able to enter a sale price for anyor all of them
19 As the promotions manager, I want to enter free-form HTML for the content of a promotional box on the home page
20 As the sales manager, I want to upload the speci cations, pricing, and photos for a single clock
21 As the sales manager, I want to do a bulk upload of clock speci cations, pricing, and photos
22 As the shipping manager, I want to look up the status of a particular order
23 As the shipping manager, I want to change the status of a particular order
24 As the business manager, I want to generate a report showing total sales for a period of time
25
S h o u
l d H a v e
As a Clockazon user, I want to select a price range, and see all the clocks that are within that price range
26 As a Clockazon user, I want to see a list of “new arrivals”(clocks that have recently been added to the Clockazon inventory)
27 As a Clockazon user, I want see a list of the best-selling clocks on the site
28 As a Clockazon user, I want to enter a piece of text and click “search website”, and then see a list of every page on the website thatmatches any part of that text (freeform search)
29 As a Clockazon user, I want to be able to log in and t ype a free-form text review for a product which I have purchased
30 As a Clockazon user, I want to set up an account to save my credit card and other info to use on later visits
31 As a Clockazon user, I want to log onto my account and view and edit my account details
32 As a Clockazon user, I want to receive an email to let me know that my clock has shipped
33 As a Clockazon user, I want to have a lost password sent to me via email
34 As the promotions manager, I want to schedule di ff erent clocks to be featured on the home page
35 As the sales manager, I want to select a clock and edit any of the information stored for that clock
36 As a registered Clockazon customer, I want to create a public pro le page that shows the di ff erent clocks I own, what kinds of clocksI’m interested in
37 As a registered Clockazon customer, I want to be able to post messages in a discussion area, so that I can interact with other clock enthusiasts
38
C o u
l d
H a v e
As a Clockazon user, I want to get a recommendation of clocks that I might like, based on the star ratings I’ve given to other clocks,compared with the star ratings of other users
39 As a registered Clockazon customer, I want to place a Clockazone module on my Facebook page which shows all the clocks I own
40 As a registered Clockazon customer, I want to place a Clockazone module on my Myspace page which shows all the clocks I own
Requirements with MoSCoW Prioritization
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Paper Prototyping Videohttp://www.youtube.com/watch?v=GrV2SZuRPv0&feature=fvst
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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The Traditional Approach
RequirementsGathering
Design
Development
Testing
Rework
Documentation,Signo ff s, Hando ff
Documentation,Signo ff s, Hando ff
Documentation,Signo ff s, Hando ff
Documentation,Signo ff s, Hando ff
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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Iterative Incremental Development
Feature ADesign Code Test Rework
Feature BDesign Code Test Rework
Feature CDesign Code Test Rework
Feature DDesign Code Test Rework
Feature EDesign Code Test Rework
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`
1-10 11-20 21-30 31-40 41-50Features
Customer Value
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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Iteration Iteration
InitialLaunch
Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration
EnhancementReleases
Iterative Incremental Development
8/9/2019 Founder Institute - Company Roadmap Pete Deemer
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Sprint1-4 Weeks
PotentiallyShippable Product
Increment
Product OwnerReview
No Changesin Duration or Goal
Retrospective
Team
Daily ScrumMeeting and
Artifacts Update
Input from End-Users,Customers, Team andOther Stakeholders
SprintBacklog
ProductBacklog
Re nement
Sprint PlanningMeeting
Team SelectsHow Much ToCommit To DoBy Sprint’s End
ScrumMaster
SCRUM
ProductBacklog
89101112
7
123456
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Pete Deemer
Pete Deemer CPO, Yahoo! India R&D