Download - Foundry Book
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Our Story Our Core Services
Executive Management Team
Case Studies Jabil Circuit. Web Development and Creative Design
Big Storm Brewing Co. Branding, Traditional Advertising, Media BuysTrade Price Tiles. Ecommerce
Foundry Labs
Community Involvement Tampa Downtown Partnership. Rebranding Initiative Sunshine Grand Prix. Marketing and Digital Communications The Channel District. Supporting Residents and Business Owners
Let’s Work Together
what’s inside
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OUR STORY
It began with a simple goal –
aggregate the best and brightest traditional
and digital marketing talent in the Tampa Bay
area under one roof. Today, Foundry 119 rep-
resents a constantly evolving collaboration of
laser focused on delivering tangible results for
its portfolio of client partners.
like minded, innovative and passionate professionals
While we craft solutions from a
combination of strategy, branding,
and cutting-edge technology,
they all share one common goal
producetruly measurableresults
OUR core SERVICES
mobile applications • infographics • branding data visualization • website development ecommerce solutions • product design logo creation • content marketing • interaction design • strategic consulting• annual reports presentation decks • social media strategy pay-per-click strategy
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BRYAN HYDE As an early pioneer of digital marketing, Bryan
Hyde specializes in leveraging data to develop
and implement industry-leading cross-channel
campaigns. Bryan’s digital expertise was a key
component in the acquisition of Discount Park
and Ride, a product of Foundry Labs, where he
was instrumental in the development, growth
and success of the company’s paid and organic
search programs. Bryan is a graduate of the Uni-
versity of South Florida and an active speaker at
industry events across Central Florida.
ALEX MININGHAM
Alex Miningham has an MBA from Florida State
University and is an entrepreneur with a passion
for technology and innovation. Over his career, Alex
has co-founded four different companies across
a multitude of industries, leading two of them
through acquisition. Alex currently plays an active
role in Foundry 119 and also oversees its Labs Divi-
sion where he provides strategic direction for new
technology-based projects. Alex serves on multiple
boards of non-profit organizations and consistent-
ly stays active in the local Tampa Bay community.
Matthew BRANSON Matthew Branson’s diverse background brings
a combination of business and technical acu-
men to Foundry 119’s leadership team where
he’s been responsible for the innovative devel-
opment and deployment of core operational and
business processes. In 2013, Matt co-founded
a boutique marketing consultancy, which was
later acquired by Foundry 119. Matt’s unique
marketing approach focuses on streamlining
operational efficiencies in order to maximize
profitability through the use of technology.
EXECUTIVE MANAGEMENT TEAM
BILLION INANNUAL REVENUE
$17.9 LOCATIONS IN 26 COUNTRIES101EMPLOYEES180,000
Digital Communication
Overhaul
Jabil Circuit’s web properties needed an overhaul so that their core offerings could be communicated more clearly and effectively.
Working directly with Jabil’s corporate communi-
cations team and internal CMS platform, Foundry
119 developed and helped deploy the new mobile
responsive Jabil.com website, supported content
translations for subsidiary web properties glob-
ally, developed an interactive sales application
and redesigned and developed the Jabil supplier
portal. Throughout these projects, Jabil was able
to utilize its internal resources more effectively and
efficiently in order to help streamline the organi-
zation’s overall marketing and digital communica-
tions initiatives worldwide.
jabilweb development and creative design
2 new taproom openings in 2016Fastest growing craft
brewery in Florida120% increased social media following
Result-Driven Rebranding
Big Storm Brewery was searching for a creative agency to help take their brand to the next level.
Tampa, Florida’s fastest growing craft brewery was
struggling with a fragmented brand image, so they
enlisted Foundry 119 to tackle a full rebranding
campaign they could leverage to scale regionally.
What started with a new logo and accompanying
branding guide, quickly developed into new can
and box designs for Big Storm’s core beers, a dig-
ital facelift and a new website. They also received
a traditional and digital advertising campaign with
accompanying photography, creative direction for
their new taprooms and an executable, effective
social media strategy.
big storm brewing co.branding, traditional advertising, media buys
111%improved conversion rate by
more transactions254% new user traffic
increased by 71%
96% morerevenue
Trade Price Tiles was struggling to expand their business and their online pres-ence through organic search engine traffic.
The Foundry 119 team was able to find their
indexing issues, perform a true CRO analysis,
and establish a PR program that effectively
marketed their brand and greatly improved
their marketability. Lastly, to improve their user
experience, we performed a complete redesign
of their website to better align with their target
customer’s tastes.
trade price tilesecommerce
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Foundry 119 is incredibly passionate about
that enhance opportunities for economic suc-
cess in the Tampa Bay area, especially
the Channel District. Our involvement with
non-profit organizations, local events and
community projects resonates throughout
the entire company.
community involvement
supporting local and regional initiatives
tampa downtown partnershipcommunity involvement
Tampa Downtown Partnership was looking for a creative partner to spearhead its corporate rebrand-ing initiative.
Tampa Downtown Partnership, a not-for-profit 501(c)
(6) organization, turned to Foundry 119 to refresh
their corporate brand image, complete with new print
collateral and a marketing campaign in order to accel-
erate and enhance the promotion of the Special Ser-
vices District. A brand new Guidebook and Dining & En-
tertainment Guide for Downtown Tampa, distributed
to over 500 locations, were just a couple of the projects
Foundry 119 designed and developed in order to
support the Partnership’s initiatives.
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sunshine grand prixcommunity involvement
The Sunshine Grand Prix was looking for a local agency partner to help promote its inaugural event.
The Florida Cycling Foundation, a nonprofit 501(c)
(3) charitable organization, turned to Foundry 119
to help support the marketing and communications
initiatives for its first ever Sunshine Grand Prix
cycling event located across Tampa Bay, Florida.
Foundry 119’s responsibilities included branding the
event, designing the sponsorship booklet used to
attract funding and the design and development of
the event website. Excited about the event’s impact
on the local community, Alex Miningham, decided to
take an active seat on the event’s Board of Directors.
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channel district community alliancecommunity involvement
The Channel District needed a community voice to support its residents and business owners.
The Channel District Community Alliance, a nonprofit
501(c)(3) neighborhood association, incorporated in
2015 with the primary goals of revitalizing the district
and supporting the local residents and business own-
ers with a unified voice. Foundry 119 gave the com-
munity a fresh look and feel through the design and
development of a new association website, assisted
with targeted email campaigns and social media
strategy and also offered a helping hand in commu-
nity wide event marketing programs. As a Channel
District business, Foundry 119 was exceptionally
proud to be given the opportunity to work with local
community leaders on this project.
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Staying ahead of the curve is immensely
important to us. Whether we’re developing
proprietary algorithms or building new tools
utilizing the latest platforms, innovation is
at the heart of what we do.
Software Development, Product Development, Data Aggregation and Manipulation, Automation, Process Innovation, Research and Development
CORE COMPETENCIES
innovationwe embrace
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Whether it’s an idea that’s been floating around the
office, or a startup looking to shake things up,
we foster entrepreneurial spirit. We love working with
companies that strive to create original
ideas that challenge the status quo.
Startup Incubation and Consulting, Funding, Research & Development, Product Development & Launch Consultation
FOCUS AREAS
entrepreneurshipwe promote
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It all started with one thing in mind -- disrupt the way
people pre-pay for airport parking online. Custom built completely in-house, DiscountParkandRide.
com is a reservation technology company and
leading provider of off-airport parking reservations for over
80 facilities across 23 different airport
and seaport markets in the United States.
DiscountParkandRide.com was acquired by leading Toronto based parking, transit and tolling technology company, LocoMobi Inc. in December 2015.
EXIT STRATEGY
productsmarketwe take
to
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let’s work togetherContact us
Want to know a little more about the services we offer?
Just want to say hello? Whatever your goal, we’d love to get to know you.
USA119 North 11th Street #300c Tampa, FL 33602
CANADA147 Liberty Street, Suite 54Toronto, ON M6K 3G3
call:813-512-2965
or email:[email protected]