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Presented By:
Four Steps to Building a Successful Law Practice
Jennifer A. Brandt, Cozen O’Connor
•October 1, 2015
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What Is Success?• Money• Fame• Recognition• Happiness
• Good Balancing• Free Time• Respect
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Webster-Merriam Definition of Success
The fact of getting or achieving wealth, respect or fame. The correct or desired result of an attempt.Someone or something that is successful: a person or thing that succeeds.
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Keys to Success
• Perseverance • Diligence• Excellence• Client Development• Management Skills• Business Acumen
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Big Firm v. Small FirmIs it one size fits all?
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Where Do I Begin?
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Be An Excellent Lawyer
• Have Resources• Education• Understand and Use Technology
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How Do I Make My Law Practice A Success???
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4 Secrets of a Successful Law Practice
• Define Your Strategy For Business Development
• Build Your Brand• Set Up Infrastructure• Business Management
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Developing A Book Of Business
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Why Do Lawyers Refrain From Marketing?
• Too Busy• Unprofessional• Unethical• Costs Money• Need to Focus On Lawyering• I’ll Hire Someone To Do It• I Don’t Need To Do It• It Doesn’t Work
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Establish A Business Plan
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Essential Questions For Business Plan
• What?• Where?• How?• Why?
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Building a Brand =Distinguishing Yourself
From The Crowd
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Online Biography
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Online Biography (cont’d)
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Establishing Your Infrastructure
• Hiring Staff• Attend To Administrative Issues• Keep Tabs On Technology
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Manage Your Business• Meet With Staff Daily• Bill And Collect Monthly• Maintain “Evergreen” Retainers• Use The Technology You Purchase
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Contact InformationJennifer A. Brandt
Cozen O’Connor1900 Market Street
Philadelphia, PA 19104(215) 665-2113