1. THE FRANCHISE AS A DEVELOPMENT TOOL The use of the Franchise Model for the delivery of Social Services & Assistance and to achieve Development Goals SOCIAL FRANCHISE SOCIAL FRANCHISE ENTREPRISE Alvaro HIDALGO November 2013 Complete paper can be downloaded at http://bit.ly/Vzm30D

2. FRANCHISE Company Delivery of a defined product/service that covers target populations needs

3. FRANCHISE Delivery of a defined product/service that covers target populations needs Enterprise

4. FRANCHISE Franchisor Franchisee Delivery of a defined product/service that covers target populations needs

5. FRANCHISE Franchisor Franchisees Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

6. FRANCHISE Franchisor Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Franchisees Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

7. FRANCHISE Franchisor Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Delivery of a defined product/service that covers target populations needs Franchisees Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

8. FRANCHISE Franchisor Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Franchisees Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

9. FRANCHISE Franchisor Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Franchisees Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

10. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

11. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

12. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

13. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

14. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

15. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

16. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

17. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

18. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

19. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

20. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target populations needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

21. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Networks clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Delivery of a defined product/service that covers target populations needs enquiries@wattjet.com Complete paper can be downloaded at http://bit.ly/Vzm30D