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free ideasfrom June 2012
EXPERIENCEA Starbucks is a meeting place where one can go to feel in the world, but not be required to participate with it. It is a warm drink in the company of others to share a predictable, repeatable experience.
Starbucks makes coffee. MAKES
Starbucks sells the experience of a refuge or haven.It sells a feeling of community and connection.
SELLS
So how can we create a retail experience where people connect more genuinely; where people feel a greater sense of community both with the brand and fellow patrons?
CHALLENGE
Create a platform for people to connect in-person over shared digital experiences around music and stories.
SOLUTION
A living social ecosystem where Starbucks’ patrons share and discover rich content from the Starbuck’s Entertainment service.
Share.Meet. Connect.
CONCEPT #1
Concepts developed by Charles [email protected]
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CONCEPT #1Use the wifi network as a closed social ecosystem where we can discover new acquaintances in the fertile and common language of music. It’s like a localized foursquare music service.
“What’s your sign?”
“Nice weather, huh?”
“Cool playlist. Ever listen to The Black Keys?”
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Concepts developed by Charles [email protected]
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CONCEPT #1Use the wifi network as a closed social ecosystem where we can discover new acquaintances in the fertile and common language of music. It’s like a localized foursquare music service.
“What’s your sign?”
“Nice weather, huh?”
“Cool playlist. Ever listen to The Black Keys?”
?
Concepts developed by Charles [email protected]
Visitors to the music social network see a pinterest-like grid showing playlist “tiles” created by people physically in that Starbucks retail location.
STARBUCKS + MUSIC + YOU
Forever Spring
See more fromPAUL
Concepts developed by Charles [email protected]
STARBUCKS: CONCEPT #1
The playlist tile opens the Starbucks member’s music page, displaying playlists from their favorite music service- Spotify, Rdio, MOG, Pandora, etc.
Paul DempseyMaecenas faucibus mollis interdum. Cum sociis natoque penatibus et magnis dis parturient.
Spotify Playlist: Forever Spring
Person’s Name
Person’s Name Person’s Name Person’s Name Person’s Name
Entertainment Promo Block 1Norah Jones - Little Broken Hearts
View the music of other Starbucks Members near your now:
Like
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StarBUCKs Rewards:
5
SONG TITLE
15 tracks
Entertainment Promo Block 2Jack White - Blunderbuss
15 tracks
Back
1. Access to a user’s social network profiles.2. When you “say hello” to this person, they see an
immediate notification on their screen. Get introduced.
3. Badging system for check-ins and participation.4. Player window5. Playlists load in player window.6. Promotional area for Starbucks Entertainment
partners.7. Other members in-store right now.
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Concepts developed by Charles [email protected]
Say Hello!
x
STARBUCKS: CONCEPT #1
Allow patrons to connect with the other aspects of the Starbucks brand... through their coffee cup.
The World of Coffee. Starbucks’ CSR efforts. Entertainment network.
CONCEPT #2
Concepts developed by Charles [email protected]
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CONCEPT #2Partner with Microsoft to install their interactive “Surface” tables in retail locations. Create an application that reacts to a cup or phone to trigger an interactive, rich media experience.
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Concepts developed by Charles [email protected]
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CONCEPT #2Partner with Microsoft to install their interactive “Surface” tables in retail locations. Create an application that reacts to a cup or phone to trigger an interactive, rich media experience.
“
Concepts developed by Charles [email protected]
Concepts developed by Charles [email protected]
WHAT’S IN YOUR CUP?The coffee you are now enjoying has made a long, loving journey to get here.
MUSICNEXT TO U
DOINGGOOD
COFFEETRAIL
Coffee: Breakfast BlendBean: 2/3 Robusta, 1/3 ArabicaRegions:Peru, South AmericaKenya, NE Africa
Peru, South America
Kenya,NE Africa
Watch
Using RFID tags, each cup is given a unique coffee ID. The table reacts with a travel journal that explores the countries where each blend’s coffee beans were sourced.
STARBUCKS: CONCEPT #2
STARBUCKS + MUSIC + YOU
STARBUCKS: CONCEPT #2
Concepts developed by Charles [email protected]
WHAT’S IN YOUR CUP?The coffee you are now enjoying has made a long, loving journey to get here.
DOINGGOOD
COFFEETRAIL
MUSICNEXT TO U
Jazz
When the user puts down their mobile phone, it’s bluetooth signal triggers a music discovery experience that integrates with the music social network (concept #1).
WHO’S HERE NOW?AND WHAT DOTHEY LISTENTO?
Rock
AltPop
Country
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What’s Trending NowJack White - Blunderbuss
15 tracks
1. Music genres create groupings of people in the retail store right now. Each person can be a part of multiple genres.
2. With one swipe, the user can move between the music and coffee / CSR experiences.
3. Music tracks are streamed to the user’s phone so they can listen through their ear phones.
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THANK YOU!
Do you like what you’ve just seen? Don’t just rip it off, reach out. Create better together.
