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Caine.“Right from day one we were in the top 10 in
Toronto radio,” he said.The station’s offices and studios are at the
Broadcast Centre at 284 Church St., at TrafalgarRoad.
The station broadcasts over a 50,000-watt clearmulti-directional frequency with a coverage areathat is one of the largest in North America, extend-ing across southern Ontario from Windsor toKingston, north to Parry Sound and deep into theUnited States reaching New York City, Washington,DC, and Chicago. The station has a more than ahalf million listeners in this area.
The station is currently owned by AM 740 PrimeTime Radio, Caine explained, a partnership con-sisting of the Caine Family, Ken Harrigan (a for-mer president of Ford of Canada), George Patton,Terry Patterson and Peter Gilgan, of MattamyHomes. It operates separately from WhiteoaksCommunications Group Ltd. – the Caine Family –which owns 100 per cent of Trafalgar BroadcastingLtd., the licensee for both CJOY 1250 and CJMR1320.
The three radio stations employ about 50 peo-ple. At this point, Caine does not know how manyof his staff, if any, will move with the station.
“We’re still in the business,” said Caine, empha-sizing that the other two stations are not part ofthe deal.
“I’m not part of the deal,” he added, indicatinghe will not be involved with AM 740 after antici-pated approval from the Canadian Radio-televisionand Telecommunication Commission (CRTC), thefederal broadcast regular.
Caine expects the application to be filed withinthe next month for approval in about six months.
Znaimer plans to move the station into hisClassical 96 building in Toronto, but operate as aseparate entity.
Znaimer has actively pursued buying AM 740for eight months, “and it became more intensethese past couple of months,” said Caine. “Heapproached me. Before that, Moses and I justsocialized.”
Caine said he agreed to the sale when Znaimercommitted to “having the same plans, goals anddreams for the station that I have. He was very per-sistent. But, the more I got to know him the moreI realized his goals and dreams were the same asmine. I recognized the synergies of joining the twostations and he wasn’t interested in selling to me!”
Caine said the sale of AM 740 was “bittersweetand emotional for me. It’s my baby. I’ve assembled
a great team, all of whom believe in my dream too.The sale was a very difficult one for me but I basedmy decision on what’s in the best interest of thestation and of the audience and I feel the sale willbenefit both companies. I was concerned for myemployees and the audience and have receivedassurances that both would remain intact.” Cainebelieves Znaimer can take the station further. “He’sinterested in continuity and building up the adultstandards format.
“AM 740 was my baby and babies grow up to flyon their own or fly under someone else’s tutelage,”Caine said. “I’m so proud of everyone’s accom-plishments and achievements at AM 740. I’m soproud of them, but there comes a time in life. . .I’m a reluctant vendor, we had a lot of dreams andgoals and I wasn’t interested in selling the stationat all, but the realities were otherwise. We’re anindependent in Canada’s most competitive marketwith convergence happening all around us and atsome point you say, ‘what’s best for the customer.’I’m selling to another private broadcaster and it’san acceptable deal, a win-win.”
AM 740 began life as CHWO 1250, launched byHoward Caine on Nov. 17, 1956, a 1,000-watt AMstation with a nostalgia format. Its studio waslocated in downtown Oakville – not far from thepresent Broadcast Centre at Church Street andTrafalgar Road. In 1966 the station was relocated to490 Wyecroft Rd. Howard appointed his wife Jeanto the company board of directors and named herstation manager in 1967. Later that year, Howarddied of cancer and son Michael joined his familybusiness. Today his son Matt Caine is productionmanager. In 1970, CHWO boosted its power to10,000 watts daytime and 5,000 watts nighttime.CJMR, then broadcasting daytime only at 1190 AMto serve Mississauga, was launched in 1974.
In late 1989 or early 1990, the radio studiomoved back into downtown Oakville into its pres-ent site, the Broadcast Centre at 284 Church St.CHWO increased power, for a second time, to10,000 watts.
On June 16, 2000, a new venture known as AM740 Prime Time Radio was granted the 740 AM fre-quency, a 50,000 watt clear channel no longerneeded by the CBC. This paved the way for not onlythe launch of relaunch of CHWO as AM 740 butalso of CJYE – JOY 1250, a Christian music station,on Feb. 5, 2001. CJMR became a full time multi-cultural station having switched to the 24-hour1320 frequency when it became available.
CHWO celebrated its 50th anniversary on Nov.17, 2006 by launching internet streaming via itswebsite, www.am740.ca.
WILMA BLOKHUIS / OAKVILLE BEAVER FILE SHOT
SOLD: Michael Caine, president and general manager of AM 740, described his part in the sale of the radiostation to Moses Znaimer as that of a ‘reluctant vendor.’
Caine family still in radio business■ Continued from page 1
The battle for the votes of the peo-ple of Oakville continues with an all-candidates debate slated for theSheridan Institute of Technology andAdvanced Learning on Monday, Sept.24.
Taking place at 10 a.m. the debatewill feature New Democratic candidateTony Crawford, Oakville Green Party
candidate Marion Schaffer, Liberal can-didate Kevin Flynn and ProgressiveConservative candidate Rick Byers.
The event is free of charge, but seat-ing is on a first come first served basis.
The debate will be housed in theConnexion of the Sheridan Institute’sTrafalgar Campus located at 1430Trafalgar Rd.
Sheridan candidates debate
