FREE Publicity!Media Attention For Your Business
Current Marketing Options
Benefits of Free Publicity
SEVEN THINGS TO REMEMBER
Have a plan
Follow Your CustomersWhat media are they reading, watching, listening to?
Know the Media (Print, Online, TV, etc)Deadlines, editors, stories they like, special sections, etc
Know the editorEditor’s assign stories to staff journalists and to free lancers
Know the journalistJournalists write the stories and are looking for sources, quotes, insight, etc
THEY HAVE FEELINGS
Develop a Relationship….Occasional email, occasional phone call, short lunch
Timing… Your priority is not their priority; respect deadlines
THE NEWS EQUATION
YOUR OPP!
REMEMBER – IT’S ALL ABOUT NEWS AND STORIES
News = Food for Journalists
News?
But Wait
There’s More…
Your Customers
Variety of scenarios. Greatstories. News Gold Mine!
Being Attractive To Journalists
How…?
The Interview
QUICK TIP
Can you clearly explain what you do? Elevator pitch
QUICK TIP
Often times journalists come to associations and chambers for leads in who to speak to.
Follow up
HIRING PUBLIC RELATIONS
Outsourcing PR
Guaranteed Media Placement
Press Releases
Shift Communications “Social Media Release” (Google it to download it)
Thank you!
Ramon RayEditor, Technology Evangelist &
FOESmallbiztechnology.com