Download - Freeman Asbpe
B2B publication editors B2B publication editors and Second Lifeand Second Life
A match made in A match made in virtual virtual heaven. heaven.
First,First,what is what is Second Second
LifeLifeall about?all about?
It’s a platform, not a game.It’s a platform, not a game.
But it has aBut it has agame aspect to it.game aspect to it.
There’s little There’s little convergence convergence
between what between what is being is being
sought by sought by “residents” “residents” and what is and what is
being sought being sought by the by the
business business community. community.
But that’s But that’s not the not the problem problem
critics say critics say it is. it is.
Why SL is important to B2B Why SL is important to B2B publication editorspublication editors
The companies you The companies you cover are cover are migrating to the migrating to the platform in a big platform in a big wayway
You can add value You can add value to your readers by to your readers by leveraging the leveraging the platform yourself platform yourself
The companies you cover The companies you cover are…are…
Linking to the 3-D virtual Linking to the 3-D virtual environment directly from their Web environment directly from their Web sitesite
Ignoring the game aspect of SL, and Ignoring the game aspect of SL, and thereby making the platform an thereby making the platform an adjunct to their public presenceadjunct to their public presence
Opening up enormous possibilities Opening up enormous possibilities for communicationfor communication
How? By … How? By …
Showcasing products Showcasing products and services and services (Coldwell (Coldwell Banker’s virtual tours)Banker’s virtual tours)
Hosting meetings Hosting meetings (AssociationWork’s (AssociationWork’s virtual meetings)virtual meetings)
Hosting interactive Hosting interactive events (events (Books for Books for Soldiers’ virtual Soldiers’ virtual reunions)reunions)
Add value by leveraging the Add value by leveraging the platform yourselfplatform yourself
by hosting…by hosting… How-tos How-tos New product showcasesNew product showcases Interactive forumsInteractive forums
Each of these provides you with content and Each of these provides you with content and visuals for magazine features with lots of visuals for magazine features with lots of Wow! factorWow! factor
Hypothetical Hypothetical Building Magazine Building Magazine
featurefeature Installation of Installation of
different types of different types of roofing materialroofing material
One house, half a dozen One house, half a dozen types of roofing types of roofing material, one material, one interactive programinteractive program
Why being SL literate is Why being SL literate is increasingly importantincreasingly important
Teenagers are big on virtual worlds Teenagers are big on virtual worlds and will bring them to the business and will bring them to the business world whether you like it or notworld whether you like it or not
The 3-D virtual platform represents a The 3-D virtual platform represents a genuine leap in technology that genuine leap in technology that creates new types of ways to engage creates new types of ways to engage with your memberswith your members
Thank you!Thank you!
Robert Freedman, Robert Freedman, author, author, How to Make How to Make Real Money in Real Money in Second LifeSecond Life (McGraw-(McGraw-Hill: 2007)Hill: 2007)
Available at Available at amazon.comamazon.com, , barnesandnoble.combarnesandnoble.com, , borders.comborders.com, , olssons.comolssons.com, , powells.compowells.com, , target.comtarget.com, , and and booksamillion.combooksamillion.com