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ANNUAL CONFERENCE 2013
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Friday, September 20th
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Q & A
Bryan Schreifels
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Staff Fitness Website
Nikki Wolf
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New Program!
Staff Fitness Website (fitstaff.live2bhealthy.com)
Staff Fitness Resources(franchsie.live2bhealthy.com)
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Staff Fitness
Bryan
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Self Starter Program - FREE
• FREE to all current community contracts:• One time meeting review program with the staff – Q & A• If community provides equipment – they can purchase through L2BH Regional Owner• Trainer involved $80 - $100 a session
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On-Site Program- PAID• PAID – includes a trainer: sample Joe Bettencourt • 3 sessions a week $960 - $1200 per month ($80 - $100 per session)• 2 sessions / week $800 per month• 1 session / week $500 per month• If we are currently doing a senior fitness class discount for having a 2nd class
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Fed Ex
Jerry Czepa
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Retention
Barry & Terry Scott
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You Landed the Contract!
The Hard Work Starts Now..
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“The more you engage with customers the clearer things become and the easier it is to
determine what you should be doing”John Russell, President, Harley Davidson
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Customers
• Owners/Directors• Class Participants• Families• Community Staff
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Owners / Directors• Bottom Line• Numbers
•Participation Report•Test Results
• Professional Presence• Feedback
• Class Participants• Families• Staff
“Well done is better than well said.”- Benjamin Franklin
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Class Participants• Looking for fun, social experience• Encouragement & touch• Appropriate Challenge• Respect• Reward
“I won’t complain, I just won’t come back.”- Brown & Williamson Tobacco Ad
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Families• Want parents to be active (safely)• Positive Social Interaction
• Neighbors• Caretakers• Service Providers
• Response to problems / issues
“They don’t care how much you know until they know how much you care.”
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Staff• Want a break
• Class time• Renewed Independence & Mobility
• Appreciation
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What we do:
Barry: • Regular Contact with Owner/Directors
o Networkingo Class/Testingo Check-in calls and Appointments
Terry: • Visit each class once per week
o Face time with trainerso Visit participantso Visit new residentsoVisit inactive participants
• Check in with directors & staff
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“There are no traffic jams along the extra mile”
- Roger Staubach
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Sponsorship
Chris Pipkin & Mike Pap
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Which came 1st?The chicken or the egg?
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Part·ner·ship:
An agreement between likeminded individual for mutual benefit.
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Step-by-step process to building your partner/sponsor network
1. Create a list of possible sponsors / partners
2. Do a drop-by leaving a brochure and introduction letter
3. Call and make appointment.
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Step-by-step process if you have sponsor/partner leads from your community sales meetings
1. Have community provide a list of the companies that provide a product or service to their community or residents
2. Do a drop-by leaving a brochure and introduction letter3. Call and make appointment (let them know you want
to meet in regard to their customer).
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Letter to Sponsors
Sponsorship Letter Sample
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Marketing Tools for SponsorshipFlyers/Posters
PostcardsFlyers/Posters
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Marketing Tools for SponsorshipPosters – Once the class is
started
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Sponsorship Program BenefitsPartial Class: 1 hr. sessions – 3x per week
In-Class poster with sponsor logo Sponsor logo on all class
announcement material Sponsor can offer class to their
customers Mentioned at open house events Featured as a Sponsor on our
Website Social Media attention Advertising in Newsletter 100% Tax Deductible Receipt**
**Only applies to communities that are Non Profit Corporations
Partial sponsorships will share advertising attention with other partial sponsors of the same class.
By request, we will share:
Pictures of classes & participants Receive Test Results Testimonials from participants
and community
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LUNCH
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Open Forum
Bryan Schreifels
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Contest Winner Celebration
Cory Czepa
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3rd Place Winner!
Josh & Nancy Lewis
Prize: 25 Live 2 B Healthy Senior Fitness DVD’s!
“Success is not a matter of chance, but a matter of choice.” - Unknown
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2nd Place Winner!
Chris & Tina Pipkin
Prize:25 Live 2 B Healthy Senior Fitness DVD’s!10 Pedometers (staff fitness)10 Water bottles (staff fitness)
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1st Place Winner!
Greg Springman & Jerry Czepa
Prize:25 Live 2 B Healthy Senior Fitness DVD’s!15 Pedometers (staff fitness)
15 Water bottles (staff fitness)
1 Professional Sports Jersey (team of choice)
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2014 Vision
Cory Czepa
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2014 Vision• Double Your Business
• SilverSneakers will be much more prevalent • Non Traditional locations• Contests
• Staff Fitness Program• Sponsorship Program
• Continued conversations with regional & national senior corporations• Doubling the number of franchise owners
“Success is a journey, not a destination, the doing is often more important than the outcome.” – Arthur Ashe
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Thank you!
Happy Birthday Celebration! (elective at own expense)
Horse & Hunt Club – 6:00 p.m.3300 220th St E Prior Lake, MN 55372
Dessert at Cory’s house, Prior Lake8:30 p.m.