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FROM PAPAL VISITS TO PRODUCT LAUNCHES: SECRETS TO MANAGING
SUCCESSFUL EVENTS
Peter Stanton, Founder and CEO
Stanton Communications Inc.
Board Member of the National China Garden Foundation
previously Chairman of the PR World Alliance
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FOUR TAKEAWAYS
Finding the right balance between structure and flexibility
Techniques for managing dialogue among various stakeholders
Navigating non-communication priorities including security protocols
Energizing the team with the right attitude
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EVENTS ARE
Creative
OVERVIEW
Highly
VisibleEngaging Special
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SUCCESSFUL EVENTS REQUIRE
Uniqueness Timeliness Celebrity Controversy History
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MEDIA INTEREST
• Why should they care? What’s the story?
• What else is going on? Can we attach to something?
• Have we talked with them?
The press will tell you whether it’s news.
• What can we offer to make it coverage worthy?
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MEDIA LOGISTICS
• Security
• Infrastructure
• Information
• Staffing
Making coverage easy
and smooth can make
a huge difference
FOUR CATEGORIES
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SECURITY
This is critical to making sure that the right people come in
Security Credentials
• Application Process
• Verification
• Screening Process
• Manifests
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INFRASTRUCTURE
Doing a site-advance
is key to assess the
capacity of the venue,
locations within for media
and (if there are any)
paths for movement
• Create position maps, position
manifests, position credentials
• Determine need for platforms,
risers, power, mults,
Wi-Fi, food and beverage and
restrooms
Media Position Map – St. Patrick’s Cathedral
Pope Francis’ Visit to New York in 2015
Media Position Map – 9/11 Memorial Museum
Pope Francis’ Visit to New York in 2015
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INFORMATION
Media
Advisories
Site Advance Tours
for Press
Photo Editor OutreachTV Producer Outreach
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STAFFING
• Essential vs. Overkill
• Grunt work is Glorious
• Tape-downs
• Facilitators vs. Cops-for-a-day
• Spreading the “Glam”