Confidential
BU ICS24.04.2020
From Personal to Self CareCOMBINING HEALTH WITH BEAUTY IN THE POST-COVID WORLD
BU ICS, 24.04.2020
Agenda
2 Confidential
1. Post-COVID: Changes in
consumption and new hot topics
2. Self Care is the new Personal Care
3. Value for money formulations
BU ICS, 24.04.2020
3 Confidential
• Uncertainties
• Quarantines
• Travel bans and lockdowns
• Economic impact
• Stockpiling effect: 50–70%
• Strong push > FMCG March
• Shifts in consumption
• Volatility
• E-commerce: + 80–200%
• Boom in click & collect
• »Digital interactions«
• Health first
• New level of hygiene
• What about indulgence?
COVID-19: Disruption of consumer behaviors with long-lasting effects
Source: Mintel, BCG, IRI, CLN market intelligence
BU ICS, 24.04.2020
4 Confidential
What will the future of Personal Care look like?
THE WORLD IS ONLINE
• Shift to online: shopping, telemedicine
• Home on demand: online working
SELF CARE IS THE NEW PERSONAL CARE
• Health awareness: food, cosmetics, etc.
• New era in hygiene
QUARANTINE RELIEF AND ECONOMIC PAIN
• Value for money revisited
• Beauty therapy: short boom and then?
Source: Mintel, BCG, IRI, CLN market intelligence
BU ICS, 24.04.2020
5 Confidential
The world is online: Massive boost to digital interactions
• Digitalization is gathering new adoption speed
• E-commerce will be main driver of change:
‒ Solid/waterless shipping formats
‒ Digital experience
• Interactions in B2B will need to adapt to a new remote
working/home office landscape
CHANGES IN THE WAKE OF COVID-19
• Digital empowerment: speed, power, transmission
• Customer experience: new level of demand
• Work flexibilization: working from home
• Consumption of FMCGs was forced to
move online
• Rise of +80–200% sales in all key countries
• Rise of tools and apps for working remotely
UNDERLYING TRENDS
DURING THE CRISIS
Source: Mintel, BCG, IRI, CLN market intelligence
BU ICS, 24.04.2020
6 Confidential
A change in priorities: Self Care is the new Personal Care
• Beauty and health are in convergence
• Changes in definition of beauty over the years
• »Internal« is getting more important
than »external«
• The first choice: health
• Priority on products that can deliver hygiene
• Indulgence: an impact that will last?
• Hygiene will be a different segment:
‒ Evolution of new formats
‒ Related claims will enter existing categories
• Blurring of health and beauty will accelerate
‒ Appearances not all that matter
• Indulgence products will move to second place
UNDERLYING TRENDS
DURING THE CRISIS
CHANGES IN THE WAKE OF COVID-19
Source: Mintel, BCG, IRI, CLN market intelligence
BU ICS, 24.04.2020
7 Confidential
Quarantine relief and economic pain
• Quarantine relief: looking for a break from stress
• Economic pain:
‒ Repeat same behaviors:
last economic crisis
• Priority on supply: spend not heavily impacted
• Initial movements to white label brands
• Short term:
‒ Boom for »beauty therapies« after quarantine
‒ Can relief and escapism survive economic
pressures?
• Mid term: economic crisis
‒ Revision of »value for money«
‒ Move to lower-tier brands/white labels
‒ Multifunctionality: »Swiss Army knife effect«
UNDERLYING TRENDS
DURING THE CRISIS
CHANGES IN THE WAKE OF COVID-19
Source: Mintel, BCG, IRI, CLN market intelligence
Confidential
BU ICS24.04.2020
From Personal to Self CareA NEW FOCUS ONHAND HYGIENE
BU ICS, 24.04.2020
9 Confidential
Hands are getting unprecedented attention and hygiene will
evolve as claims and categories blur
SANITIZING CLEANSING MOISTURIZING REPLENISHING
BU ICS, 24.04.2020
10 Confidential
Sanitizing & Cleansing: Offering consumers more than just
the same old ethanol gel and liquid soap
SANITIZING CLEANSING MOISTURIZING REPLENISHING
Post-COVID, stronger overlap of the 2 categories will emerge,
leading to:
• new formats and textures
• new claims
BU ICS, 24.04.2020
11 Confidential
New formats disrupt the boundaries between
Sanitizing and Cleansing
• Does not dry out skin
• Thick gel
• Transparent
HAND SANITIZER
GEL
GEL
• Leave-on
• Alcohol-free
• No-drip, easy to use
LEAVE-ON FOAM
HAND SANITIZER
FOAM
SILVER SHIELD
HAND RUB
• Fast-acting antimicrobial
• Long-lasting effect
• Pearlescent effect
GEL CREAM
INSTANT PROTECT
SANITIZER SPRAY
• Easy to use
• Spreadability
SPRAY
WET WIPES HAND
SANITIZERS
• Sanitizing wet wipe
• Alcohol-free
• Skin care effect
WIPES
BU ICS, 24.04.2020
Hand SanitizerGel
Clariant Solution for Disinfectant12
Alcohol hand sanitizer is the first product for our new
post-COVID hand care routine!
We add a special touch with our Aristoflex® range, which
brings more humectancy and a caring feel to the
formulation, countering the dryness ethanol can cause.
BU ICS, 24.04.2020
Clear Hand Sanitizer
13
PH Ingredient INCI Function wt.%
A Ethanol (96%) Ethanol Sanitizing
solvent
30.0%
Glycerin (98%) Glycerin Humectant 2.2%
Water Water Solvent 17.0%
B Aristoflex® AVC Ammonium Acryloyldimethyltaurate/
VP Copolymer
Rheology
modifier
0.70%
C Ethanol (96%) Ethanol Sanitizing
solvent
49.6%
Hydrogen
Peroxide (30%)
Hydrogen Peroxide 0.50%
The Aristoflex® series offers versatile rheology modifiers that
provide exceptional rheology properties to high hydro-alcoholic
sanitizer formulations. Pre-neutralized to save you time!
BU ICS, 24.04.2020
Clariant Solution for Disinfectant14
Foaming Leave-on Hand Sanitizer
A leave-on hand sanitizer in a foam format.
The foam does not drip and is easy to apply to hands.
It is alcohol-free and has a moisturized after-feel.
Suitable for dry and damaged skin.
Clariant’s solution: Nipaguard® BZC, GlucoTain® Series, MultiEx BSASMTM
BU ICS, 24.04.2020
15
Foaming Leave-on Hand Sanitizer
PH Ingredient INCI Function wt.%
A Water Aqua Solvent Ad 100%
Glycerin Glycerin Humectant 3.0%
Nipaguard® BZC Benzethonium Chloride Antibacterial
agent
0.1%
B Polyglykol 400 PEG-8 Emollient 3.0%
GlucoTain® Clear Capryloyl/caproyl Methyl Glucamide Foaming
agent
3.0%
GlucoTain® Sense Sunfloweroyl Methyl Glucamide Emollient 1.0%
Fragrance Fragrance Q.s.
C MultiEx BSASMTM Butylene Glycol, Water, Centella Asiatica
Extract, Polygonum Cuspidatum Root
Extract, Scutellaria Baicalensis Root
Extract, Camellia Sinensis Leaf Extract,
Glycyrrhiza Glabra (Licorice) Root
Extract, Chamomilla Recutita
(Matricaria) Flower Extract, Rosmarinus
Officinalis (Rosemary) Leaf Extract
Anti-irritation
active
2.0%
Our innovative hand sanitizer in a foam format provides a welcome change from
conventional sanitizer formats, both visually and in handling and feel.
CLARIANT INGREDIENTS:
Nipaguard® BZC
Water-soluble, fast-acting antimicrobial agent; works at
low dosage
GlucoTain® Clear & Sense
Mild sugar-based surfactants. GlucoTain® Clear creates
high foam and can acts as a solubilizer for fragrances.
GlucoTain® Sense imparts a soft, moisturized after-feel
to the skin.
MultiEx BSASMTM
Provides anti-irritation benefits for sensitive skin in the
presented leave-on formulation.
BU ICS, 24.04.2020
Clariant Solution for Disinfectant16
Silver ShieldHand Rub
An alcohol-based, opaque hand sanitizer gel cream with
silver as antimicrobial agent for long-lasting protection.
Alcohol has little or no residual antimicrobial activity on the
hands. For this reason, it is often combined with other
antimicrobials for a synergistic residual antimicrobial effect.
Clariant’s solution: JM ActiCareTM, Aristoflex® Velvet, Plantasens® Squalane, Genapol® G260
BU ICS, 24.04.2020
17
Silver Shield Hand Rub
PH Ingredient INCI Function wt.%
A Water Aqua Solvent Ad 100%
Ethanol Ethanol Sanitizing
solvent
70.0%
Genapol® G260 Glycereth-26 Humectant 3.0%
B Aristoflex®
Velvet
Polyacrylate Crosspolymer-11 Thickener 1.0%
C Plantasens®
Squalane
Squalane Emollient 1.0%
Fragrance Fragrance Q.s.
D JM ActiCareTM Silver Chloride, Titanium Dioxide,
Diethylhexyl Sodium
Sulfosuccinate, Propylene Glycol
Antibacterial
agent
0.1%
Our »silver bullet« for hand germs provides a precious addition to the
hand rub spectrum
CLARIANT INGREDIENTS:
JM ActiCareTM
Dispersed silver-based antimicrobial agent; has long-
lasting antimicrobial effect
Aristoflex® Velvet
A polymer that increases the viscosity and stabilizes oil into
a cream gel. It helps suspend the silver antimicrobial.
Imparts velvety feel to the skin.
BU ICS, 24.04.2020
Clariant Solution for Disinfectant18
Instant Protect Sanitizer Spray
An alcohol-based hand sanitizer spray that offers an ideal
solution for on-the-go germ protection
Clariant’s solution: Nipahex G, Allantoin Premium, WaterinTM, Genapol® G260
BU ICS, 24.04.2020
19
Instant Protect Sanitizer Spray
PH Ingredient INCI Function wt.%
A Water Aqua Solvent Ad 100%
Ethanol Ethanol Sanitizing
solvent
70.0%
Genapol® G260 Glycereth-26 Humectant 3.0%
B Fragrance Fragrance Q.s.
C Nipahex G Chlorhexidine Digluconate Antibacterial
agent
1.0%
Allantoin
Premium
Allantoin Soothing
agent
0.1%
WaterinTM Saccharide Isomerate, Water Moisturizing
active
Can not only be used for the hands but also to disinfect cosmetics before use
CLARIANT INGREDIENTS:
Nipaguard® BZC
Water-soluble cationic antimicrobial agent; suitable for clear
formulations.
Nipahex G
Recognized as a potent antibacterial agent with a long tradition
of use
Allantoin Premium
Skin-soothing agent for sensitive skin.
WaterinTM
Powerful »water catcher« for the skin, made of a natural
combination of carbohydrates that binds to keratin. Its
formulation mimics the natural sugar composition found inside
the skin’s stratum corneum and is made up of Glucose,
Fructose, Lactose, Mannose, D-glucose and Galactose. Acting
as an emollient, it efficiently moisturizes skin by precisely
reproducing its mechanism for water retention. It hydrates the
skin’s surface in the long term, and prevents transepidermalwater loss.
BU ICS, 24.04.2020
Goodbye germs, hello skin care: Clariant’s solutions for hygiene products
Clariant Solution for Disinfectant20
SENSORY EFFECTS FOR GELSANTIMICROBIAL AGENTS*
Aristoflex® AVC
Aristoflex® Velvet
Aristoflex® AVS
Aristoflex® Silk
Hostacerin® MCP (available in Q3)
*Depending on national regulatory environment
Nipaguard® BZC Benzethonium Chloride Asia, Latam, MEA
Nipaguad® PO5Phenoxyethanol,
Piroctone OlamineAsia, Latam, MEA
Nipahex GChlorhexidine
DigluconateAll regions
Nipaguard® CP HP Chlorphenesin All regions
JM ActiCareTM Silver Chloride,
Titanium DioxideAll regions
BU ICS, 24.04.2020
21 Confidential
Saving our skins:
Constant use of sanitizers and cleansers creates new needs
SANITIZING CLEANSING MOISTURIZING REPLENISHING
Post-COVID: Mild cleansing will go to the next level
• On-the-go formats
• Cleansing and moisturizing in a single solution
BU ICS, 24.04.2020
Clariant Solution for Disinfectant22
t0
t5
t15
In vivo evaluation (20 volunteers): single wash
TEWL Sebum quantity
Surfactants 100 100
Mild Surfactants 100 100
Surfactants 105 85
Mild Surfactants 105 85
Surfactants 115 55
Mild Surfactants 112 65
t30 Surfactants 110 65
Mild Surfactants 100 75
And after 10 washes in one day ??
What does frequent cleaning do to our hands?
Frequent use of cleansers with regular surfactants
dries out the skin and greatly reduces its protective
lipid layers
TEWL: Transepidermal water loss -> skin moisture protection
SEBUM quantity -> indicates changes in lipid levels
BU ICS, 24.04.2020
Covering every technology and need: Our range of mild surfactants
23
– Amino acid derived
– RCI: 86%
– Easy to formulate
Hostapon® SG(Sodium Cocoyl Glycinate)
Hostapon® SLG(Sodium Lauroyl Glycinate)
– Amino acid derived
– RCI: 80%
– Broad pH stability
Hostapon® CT paste(Sodium Methyl Cocoyl Taurate)
Hostapon® CT liquid(Sodium Methyl Cocoyl Taurate )
Hostapon® TPHC(Sodium Methyl Oleoyl Taurate)
– Amino acid derived
– RCI: 100%
– Hypoallergenic and mild
Hostapon® CCG(Sodium Cocoyl Glutamate)
Hostapon® CGN(Sodium Cocoyl Glutamate )
Hostapon® CLG(Sodium Lauroyl Glutamate)
– For sensitive skin
– RCI: 86%
– Broad formats and pH
Hostapon® SCI 65 C(Sodium Cocoyl Isethionate
and Stearic Acid)
Hostapon® SCI 85(Sodium Cocoyl Isethionate )
SCI 85 C: flakes
SCI 85 P: powder
SCI 85 G: granules
Hostapon® SLI 80 (Sodium Lauroyl Isethionate)
– Sugar derived
– RCI: 93–96%
– Mild and sensuous
GlucoTain® Clear(C8C10 Methyl Glucamide)
GlucoTain® Plus(C8C10 + C12C14 Glucamide)
GlucoTain® Flex (C12C14 Methyl Glucamide)
GlucoTain® Care(Cocoyl Methyl Glucamide)
GlucoTain® Sense (Sunfloweroyl Methyl Glucamide)
– Sarcosinate and caroxylates
– Special betaines
– Fine and rich foam
Medialan® LD(Sodium Lauroyl Sarcosinate)
Medialan® LF(TEA Lauroyl Glycinate)
Emulsogen® LS 24 N(Sodium Laureth-13 Carboxylate)
Genagen® KB(Coco Betaine)
Blends
GLYCINATES TAURATES GLUTAMATES ISETHIONATES GLUCAMIDES OTHER
Solid soap-free format
(Hostapon® SCI)
LUXURIOUS SHAMPOO IN A PORTABLE
FORMAT THAT REDUCES PACKAGING WASTE
This concentrated solid shampoo bar uses mild, plant-
based surfactants to create a rich, creamy foam that gently
cleanses the hair and leaves it smooth and easy to
manage. Ideal for gym, travel and everything in between,
it’s long-lasting, economical and perfectly portable.
• Reduced/naked packaging
• Waterless formulation
• Portable, travel-friendly format
• High-quality gentle cleansing and conditioning
• Soap-free
• Vegan
• Free from silicones and sulfates
24
BU ICS, 24.04.2020
GlucoTain® offers a wide range of sensorial experiences
25
Bubble size on graph corresponds to size of foam bubbles; test system: 10% SLES, 2% co-surfactant
SENSORY ADDITIVECO-SURFACTANTFLASH FOAM BOOSTER
Feel the boost of freshness
Feel the freedom of superior
thickening
Feel the sensation of flash foaming
Feel the pleasure of indulgence
(cleansing + conditioning)
Feel the suppleness of sunflower-
based beauty
BU ICS, 24.04.2020
26 Confidential
Saving our skins (2):
What comes off must go back in
SANITIZING CLEANSING MOISTURIZING REPLENISHING
Post-COVID needs:
• Skin health and recovery
BU ICS, 24.04.2020
Clariant Solution for Disinfectant27
What does using ethanol sanitizers do to the skin?
Frequent use of the sanitizer gels may affect the
barrier function of the skin.
TEWL: Transepidermal water loss
TEWL is associated with skin condition: An increase in TEWL indicates that the skin’s
barrier function is impaired.
Before use of
alcohol sanitizer
TEWL: 8.5
After 1 use of
alcohol sanitizer
TEWL: 12.5
After 3 uses of
alcohol sanitizer
TEWL: 16.2
0
1x
3x
BU ICS, 24.04.2020
28 Confidential
Replenishing the skin after ethanol use: With special emulsifiers
that protect it against dryness and special emollients that restore its components
Plantasens® Emulsifier HP 30
Holistic natural emulsifier for a broad
spectrum of formats and sensory
profiles
Plantasens® Olive Squalane and Squalene
Premium natural emollients
(Squalene is an important skin lipid)
In vivo testing: 20 volunteers; formulation: CCT = 20%, Glycerine = 2%, HP30 = 5%, Water = q.s 100%
Confidential
BU ICS24.04.2020
Quarantine relief and economic painVALUE FOR MONEY
BU ICS, 24.04.2020
• Inspirational (indulgence)
• Performance
• TRUST
Post-COVID consumers will resort to typical crisis patterns:
Less indulgence and a keener eye on cost-benefit ratios
BENEFITS
How to balance these contradictory expectations on cosmetics formulations?
MULTIFUNCTIONALITY
Better ingredients
30
• Price
COSTS
Cheaper ingredients
BU ICS, 24.04.2020
TRADITIONAL
SHAMPOOSurfactants
Co-surfactants
Conditioning agents
Silicones
Pearlizer
Fragrance
Cleansing
Mildness/Viscosity
After-feel
Shine & Feel
Appearance
Odor
What does a shampoo chassis look like?
Thickener Viscosity/Stability
31
BU ICS, 24.04.2020
TRADITIONAL
SHAMPOOSurfactants
Co-surfactants
Conditioning agents
Silicones
Pearlizer
Fragrance
Cleansing
Mildness/Viscosity
After-feel
Shine & Feel
Appearance
Odor
What does a shampoo chassis look like?
Thickener Viscosity/Stability
32
GlucoTain ® Care
BU ICS, 24.04.2020
SMART
SHAMPOO
TRADITIONAL
SHAMPOO
33
GlucoTain® multifunctionality: Cut costs by over 10%
with our SMART multipurpose ingredients
INGREDIENT wt.%
Sodium Laureth Sulfate (27%am) 33.33%
Cocamidopropyl Betaine (30%am) 6.67%
Cocamide MEA (30%am) 1.00%
Carbomer (100%am) 0.40%
Pearlizer (47%am) 1.25%
Guar (100%am) 0.15%
Polyquaternium-10 (100%am) 0.20%
Dimethiconol (100%am) 0.50%
Hydroxypropyl Methylcellulose (100%am) 0.20%
Estimated Cost → 100
>10% of savings
INGREDIENT wt.%
Sodium Laureth Sulfate (27%am) 37.78%
GlucoTain® Care (40%am) 2.00%
Pearlizer (47%am) 1.25%
Guar (100%am) 0.12%
Polyquaternium-10 (100%am) 0.20%
Estimated Cost → 87
BU ICS, 24.04.2020
Lower costs – but no compromise on performance
34
0
1
2
3
4
5
Foam productionspeed
Spreadability
Foam amount
Foam texture
RinseabilityDetanglability
(wet state)
Frizz
Dry combability
Softness
SMART SHAMPOO
0
1
2
3
4
5
Foam productionspeed
Spreadability
Foam amount
Foam texture
RinseabilityDetanglability
(wet state)
Frizz
Dry combability
Softness
TRADITIONAL SHAMPOO
BU ICS, 24.04.2020
35 Confidential
What will the future of Personal Care look like?
THE WORLD IS ONLINE
• Shift to online: shopping, telemedicine
• Home on demand: online working
SELF CARE IS THE NEW PERSONAL CARE
• Health awareness: food, cosmetics, etc.
• New era in hygiene
QUARANTINE RELIEF AND ECONOMIC PAIN
• Value for money revisited
• Beauty therapy: short boom and then?
Confidential
BU ICS24.04.2020
From Personal to Self CareCOMBINING HEALTH WITH BEAUTY IN THE POST-COVID WORLD
BU ICS, 24.04.2020
Disclaimer
This information corresponds to the present state of our knowledge
and is intended as a general description of our products and their
possible applications. Clariant makes no warranties, express or
implied, as to the information’s accuracy, adequacy, sufficiency or
freedom from defect and assumes no liability in connection with any
use of this information. Any user of this product is responsible for
determining the suitability of Clariant's products for its particular
application. Nothing included in this information waives any of
Clariant’s General Terms and Conditions of Sale, which control unless
it agrees otherwise in writing. Any existing intellectual/industrial
property rights must be observed. Due to possible changes in our
products and applicable national and international regulations and
laws, the status of our products could change.
Material Safety Data Sheets providing safety precautions, that should
be observed when handling or storing Clariant products, are available
upon request and are provided in compliance with applicable law. You
should obtain and review the applicable Material Safety Data Sheet
information before handling any of these products. For additional
information, please contact Clariant.
* For sales to customers located within the United States
and Canada the following applies in addition
NO EXPRESS OR IMPLIED WARRANTY IS MADE OF
THE MERCHANTABILITY, SUITABILITY, FITNESS FOR
A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR
SERVICE.
© 2020 Clariant International Ltd, Rothausstrasse 61, 4132 Muttenz, Switzerland
® Product and service marks protected by Clariant in many countries