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CAREER MOTIONHow can Web-based technologies improve the career choices and labour market of young people?
From Research to Practice Symposium, Ottawa, March 2013
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CareerMotion: the Experiment A demonstration project conducted from February to
September 2010 involving over 500 PSE graduates of British Columbia, aged 20 to 40, who felt they were underemployed or overqualified for the work they were doing
Participants were offered the opportunity to receive access to a custom-designed Career Development Services Web site for five weeks
Participants were randomly assigned to two research groups – program and control – with only the program group receiving access to the Web-based tool
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Social Cognitive Theory of Vocational Behaviour
Job search clarity
Match between job and skills and
aspirations
Job search self-efficacy
Contextualized LMI
Career decision-making self-
efficacy
Job search intensity or
intention
Career planning and exploration
Mediating factors:
Attitudes, subjective norms, personal characteristics and circumstances, labour market demand, social networks
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Profile of participants
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Impact analysis: Lines of evidence Baseline survey 5-week follow-up survey One-year follow-up survey and focus groups
• Key outcomes of interest
• Socio-demographic characteristics: age, gender, education, household characteristics
• Employment: work schedule, wage, occupation, unemployment duration, expected wage
• Attitudes and subjective norms: over-qualification status, employment constraints, networking , job satisfaction, support from family and friends
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Five-week impact on Career decision-making self-efficacy
Job search self-efficacy
Job search clarity
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5-Week and One-year Impacts
Life Satisfaction
LMI Ease of Reach ***
Job Search Intention *
Networking Intensity
Career Planning **
Job Search Clarity *
Career Decision-Making Self-Efficacy ***
0 0.1 0.2 0.3 0.4 0.5 0.6
5 Week1 Year
Standardized Effect Size
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Series10.00
0.20
0.40
0.60
0.80
1.00
1.20
Stan
dard
ized
effe
ct s
ize
Meta-analysisof career inter-
ventions
Comparing CareerMotion’s effect sizes to other interventions
Career decision-making self-efficacy Job search self-efficacy
CareerMotion Undergraduate career course
Two-week seminar for UI
applicants
CareerMotion
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Participants’ suggestions for improvements More information on employment opportunities
(55%) More coaching from a trained professional (45%) More specific job search information (44%)
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Conclusion Web-based technologies can be quite efficient in
improving people’s confidence and ability to make informed career decisions
Web tools can be quite cost-effective Next step is to evaluate the efficiency of tools thato
enable users to connect with advisors and with other users via online discussion groups and social networking tools