From Team Collaboration to Transformation
Kevin Chatow
Director, Product Management
October, 2020
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The world of work is changing
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People are using a mix
of collaboration tools,
apps and devices to
get their work done.
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
What if…team collaboration could
be simple, seamless, and unified?
Video
Whiteboard
People
Message Files
Meeting
Calendar
Before During After
AI
Our vision for radically better teamwork
AI
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Webex Teams: Modern Messaging Experience
Post GIFs and emojis, check read
receipts, view link previews, and more to
make work more human and intuitive
Use bots to reduce context switching and
complete tasks faster
Space created by an
external partner
Cross-functional
project space
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Bridges, not islands Making collaboration easy by integrating with the apps and tools you already use.
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SaaS-powered
workplaces use
an average of
34 apps but they are
islands of
information.
Source: BetterCloud: State-of-the-SaaS-Powered-Workplace
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Open and Extensible Platform
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Extend and connect Cisco Webex From simple integrations to custom development
Business users Basic developers
Webex App Hub:
Integrations & bots
Third-party solution
integrations
Workflow
connector tools
Webex for Developers:
APIs & SDKs
Advanced developers
No code, Out-of-the-box
Build your own and Integrate
Embed collaboration into web and mobile apps
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
A Developer Platform to help you build new apps/biz
APIs, SDKs and widgets to extend, embed and integrate Webex
into your customer’s environment
• Create spaces, post
messages
• Share screen/
whiteboards
• Bots, Integrations to
automate interactions
• Publish to AppHub
Teams
Meetings
Admin
Analytics
• Work with Meetings,
Events and Training
• Scheduling
• User Management
• Provide events to
admins (compliance)
• Licensing APIs
• Get Org details
• Get usage and
diagnostics data
analytics
• Time series
information for trend
analysis
• Intelligent workplace
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Drag and drop workflow creation
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Webex App Hub: Work smarter while you work together
Growing catalog of integrations and bots that
connect third-party tools with Webex Teams
Broad range of business-relevant categories from
social to enterprise
Support for third-party developer app submissions
Enterprise feature allows organizations to publish integrations
and bots that are available only to users in their own domain
Featured Integrations
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How did we get here?
Growing catalog of integrations and bots that
connect third-party tools with Webex Teams
Broad range of business-relevant categories from
social to enterprise
Support for third-party developer app submissions
Enterprise feature allows organizations to publish integrations
and bots that are available only to users in their own domain
Featured Integrations
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Key Learnings
• Massively valuable
• Hard to predict patterns
• It’s a full time job
Attempt #1
Build it Ourselves
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Key Learnings
• Patterns didn’t get any
more predicable
• Importance of path from
configurable custom
• Integration experience ≠
embeddable integrations
Attempt #2
Outsource to
Vendor X
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Key Learnings
• Only you know your
customers needs
• Find SMEs for each
workflow
• Don’t guess, iterate
Attempt #3
webMethods.io
Embed
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• Increased user retention
• Faster time to add and
enhance integrations
• Solid base for next phase of
highly interactive bots
Results
© 2019 Software AG. All rights reserved.
WEBMETHODS.IO EMBED
POWER UP YOUR PRODUCT
WITH IN-APP INTEGRATIONS
20 |
Out-of-the-box connectors for the
most popular SaaS apps 4
© 2019 Software AG. All rights reserved.
EMBEDDABLE “HEADLESS” INTEGRATION WITH WEBMETHODS.IO EMBED
POWER UP YOUR PRODUCT
WITH IN-APP INTEGRATIONS
Fully-powered integration SDK for
embedding Integration into any application 1
Complete customization of the user
experience 2
Drag & drop service orchestration and
connectivity tools to fit any integration need 3
Example
21 |
Source: Forrester Waves
Software AG: The ONLY Leader for Hybrid Integration, API & B2B
IPAAS & HYBRID INTEGRATION B2B INTEGRATION API MANAGEMENT
© 2019 Software AG. All rights reserved.