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From Visions to RealityFrom Visions to RealityRoad Show IIRoad Show II
Mexico in European UnionMexico in European Union
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Utilization of gaze tracking in Utilization of gaze tracking in crowdsourcing of an image processing crowdsourcing of an image processing
tasktask
Final conference in Bratislava, student presentationFinal conference in Bratislava, student presentation
Ignacio MOREDAIgnacio MOREDA,, Jorge L. TINOCO Jorge L. TINOCOJakub ŠIMKO, Peter PAJONKJakub ŠIMKO, Peter PAJONK
Slovak University of Technology Slovak University of Technology in Bratislavain Bratislava
University of Economics in University of Economics in BratislavaBratislava
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CONTENT
REALITY project, Final conference in Bratislava, Student presentation
• Background
• Problem
• Solutiono Experiment
o Business idea
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BACKGROUND
REALITY project, Final conference in Bratislava, Student presentation
• ¿What is Crowdsourcing?
Solving a task by a crowd of people.
o Characteristics:
Require human labor.
Simple tasks.
Solved redundantly.
Organized trough software platforms.
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BACKGROUND
REALITY project, Final conference in Bratislava, Student presentation
Examples:
•Wikipedia
•ReCaptcha
•Amazon Mechanical Turk
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BACKGROUND
REALITY project, Final conference in Bratislava, Student presentation
¿What is Gaze Tracking?
•Technique to gather information based on the eye movement.
•Measures the point of gaze or the motion of the eye relatively to the head.
•Use of a Gaze Tracker for measuring eye positions and movement.
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PROBLEM
REALITY project, Final conference in Bratislava, Student presentation
• A need to innovate or create a new technique based on gaze tracking and crowdsourcing in order to gather useful data for an specific field.
o Keywords:
• Data Feedback.
• Crowdsourcing & Gaze Tracking.
• Idea for a better product commercialization.
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ABOUT
REALITY project, Final conference in Bratislava, Student presentation
• Market research software
• User-friendly interface
• Faster and efficent tasks
• Accurate data
• B2B
It’s a chameleonic tool. A competitive advantage for agencies.
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PLACEMENT
REALITY project, Final conference in Bratislava, Student presentation
• E-commerce
• Shipping worldwide
• Lower cost
• Support for customers
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PRICE
REALITY project, Final conference in Bratislava, Student presentation
Kamaleon’s strategy will be based on penetration pricing
• Quickly customer attraction
• 20% below competitors
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PROMOTION
REALITY project, Final conference in Bratislava, Student presentation
Kamaleon’s strategy will be based on 60% branding & 40% sales
• Customer engagement
• Online campaign
• Print ad campaign on specialized magazines
• Sponsorship on marketing events
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REALITY project, Final conference in Bratislava, Student presentation
DOES IT WORK?
• Product placement validation
• 86%- 100% tracking
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REALITY project, Final conference in Bratislava, Student presentation
DOES IT WORK?
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FINANCES
REALITY project, Final conference in Bratislava, Student presentation
Initial Investment (USD)
Description Cost Quantity Price
Gaze Tracker $106.00 1000 $106,000.00
Software Development $21,600.00 1 $21,600.00
Web Hosting & URL $99.00 1 $99.00
Web Design $999.00 1 $999.00
Total $128,698.00
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FINANCES
REALITY project, Final conference in Bratislava, Student presentation
ROI
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REALITY project, Final conference in Bratislava, Student presentation
HELPFUL HARMFUL
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From Visions to RealityFrom Visions to Reality
www.fromvisionstoreality.sk