Download - FUCK INERTIA - YEAR OF THE GOAT 2015
OLIVER & KATYA KEMPKENS // FUCK INERTIA 2
Senior Software Developer, Citrix
KATYAKEMPKENS(ANDROSHINA)
World C
ham
pion
Syn
chronized
Swim
ming
Start-u
p P
ionee
r
Corporate Exp
erience
OLIVER & KATYA KEMPKENS // FUCK INERTIA 3
Oliver Kempkens Sr. Director SAP
CEO, Adapt or Die
Design Thinking
Managing Director, Project Lead
Manager, Associate
>13 years on the borderline between entrepreneurship and corporate routine • Business & Digital Transformation • Design Thinking & User-Centrism • Change Management
Entre-preneur
Co-Founder / Managing Director
Consulting /
Change Management
GLOBAL LEAD WORKSPACE RENEWAL, SAP
OLIVERKEMPKENS
Entrep
reneu
r
Con
sulting /
Chan
ge M
anag
emen
t
Des
ign Thinking
> 13 years on the borderline between entrepreneurship and corporate routine* Business & Digital Transformation
* Design Thinking & User-centrism
* Change Management
OLIVER & KATYA KEMPKENS // FUCK INERTIA 6
WHY INERTIA HAPPENS WHY INERTIA WILL BE BUSINESS HAZARDOUS WHAT YOU NEED TO CHANGE
OLIVER & KATYA KEMPKENS // FUCK INERTIA 7
Incumbent
Startup
INCUMBENTS ARE LOCKED INTO PERFECTING HIGH-QUALITY, HIGHLY PROFITABLE MODELS.
OLIVER & KATYA KEMPKENS // FUCK INERTIA 9
Project
structure
Typical projects
Overarching goals
Competency
required
Success indicator
Discovery-driven Management
Understanding & predicting customers’ needs
& behaviors
Using new insights to serve customers &
foster business
Entrepreneurs, techies & other passionate
expert
Employees use data to generate new insights & new business
Traditional Project Management
Optimizing of ERP systems, claims-handling
& supply chain
Increasing efficiency & productivity and
lowering costs
IT professionals &
industry experts
Project completed in time, as planned and
within budget
CORPORATE IT PROJECT STARTUP APP PROJECT
PROJECT APPROACHES DIFFER SUBSTANTIALLY BETWEEN THE CORPORATE AND THE STARTUP WORLD.
OLIVER & KATYA KEMPKENS // FUCK INERTIA 10
TYPICAL PROBLEMS OF THE SOFTWARE MARKET
Often13%
Sometimes16%
Rarely19%
Never used45%
Always7%
Delivery software not used.
2000
2005
Time to market delayed.
DEVELOPMENT ASSEMBLY
DEVELOPMENT & CORRECTION ASSEMBLY & VALIDATION
OLIVER & KATYA KEMPKENS // FUCK INERTIA 11
Digital product disruption is better, stronger, faster
OLD DISRUPTION DIGITAL DISRUPTION
$$$ $$$1/10th the cost
10x the innovators
100x the power
THE SPEED OF CHANGE
OLIVER & KATYA KEMPKENS // FUCK INERTIA 12
CONNECTEDNESS BEGETS COMPLEXITY.COMPLEXITY BEGETS UNCERTAINTY.UNCERTAINTY BEGETS CHAOS.
OLIVER & KATYA KEMPKENS // FUCK INERTIA 14
UNCERTAINTY, THEREFORE, IS NOW THE ROOT CAUSE OF ORGANIZATIONAL PROBLEMS
OLIVER & KATYA KEMPKENS // FUCK INERTIA
PURPOSE“LEADING A VISION”
PEOPLE“HIRING THE RIGHT TEAM”
PROCESS“CREATING THE RIGHT HABITS”
17
OLIVER & KATYA KEMPKENS // FUCK INERTIA 18
PURPOSE“BUILDING A VISION”
New tech companies are built from the ground up with a
purpose that embraces their digital focus and approach.
These “non-traditional” vision statements are customer
centric versus commercial.
OLIVER & KATYA KEMPKENS // FUCK INERTIA 19
Our purpose is to make the world more open
and connected“ ”›
Our purpose is to be the earth’s most
customer-centric company“ ”›
Our purpose is to organize the world’s
information and make it universally
accessible“
”›
OLIVER & KATYA KEMPKENS // FUCK INERTIA 20
PEOPLE“BUILDING A TEAM”
Agents of change:
1 Organizational restructure
2 Alignment & Education
OLIVER & KATYA KEMPKENS // FUCK INERTIA 21
PROCESS“CREATING THE RIGHT HABITS”
1 Agile Software Engineering
2 User-centered Product Development
OLIVER & KATYA KEMPKENS // FUCK INERTIA 22
User-centered processes can drive innovation in
established firms and enhance customer satisfaction
MAX VALUENEED DISCOVERY
Understand Observe Point of View Ideate Prototype Test
DESIGN THINKING PROCESS
BUILDING RIGHT THINGS
OLIVER & KATYA KEMPKENS // FUCK INERTIA 23CHAOS RESOLUTION BY STYLE
Failed29%
Challenged57%
Successful14%
Waterfall Agile
SOURCE: CHAOS PROJECT DATABASE, THE STANDISH GROUP 2012
Failed9%
Challenged49%
Successful42%
OLIVER & KATYA KEMPKENS // FUCK INERTIA 24
All functionalities complete?
AGILE DEVELOPMENT
System Testing
Make Changes
Client’s Feedback
Demo Release
Integrate and Test
Develop Functionality
NIntegrate and Test
Develop Functionality
2
Integrate and Test
Develop Functionality
1
YESNO
Next Iteration
Key Characteristics
BUILDING THINGS RIGHT
DELIVER FREQUENTLY MORE ITERATIONS
LESS DEFECTS TEST FREQUENTLY
COLLABORATIVE APPROACH MAXIMUM ROI
$