Download - FullSIX Agency Presentation (Summer 2010)
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FullSIX is an alternative full-services marketing agency with digital DNA
We love creativity & ROI
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Our group offers all the benefits of a global network
800+ people in 8 countriesWith the entrepreneurial spirit of a small shop
London
Paris
New York
MilanLisbon
Shanghai
Munich
Madrid
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We listenTrends: Proprietary think tankConsumer: Proprietary research groupClient expertise: Workshop
We challengeStrategic PlanningMedia Planning and BuyingMeasurement and Reporting
We deliverCreative ExcellenceAccounting DedicationCutting edge Engineering
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Brand strategy
Reputation (doing) is the new branding (saying)If you ʻdo vs sayʼ you are twice as likely to deliver sustained success and four times less likely to require price discounting
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Synchronized media
Interacting is the new watchingMedia should be orchestrated to create interaction regardless of device
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Social marketing#
Starting a conversation and building your audience leads to sustainable communication
Blasting Campaigns Earning Relationships
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ME-commerce
My style, my habits, my values, my friends… The ultimate shopping experience is the one built for me
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Mobile
Bite sized contentBy 2013 your brand will mostly be reached by mobile device
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Performance based campaigns
It's alright to be all wrongWe believe in cross-media performance measurement and real-time creative optimization
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New opportunities
Digital Life = Real LifeDon't only parallelize, integrate your strategies.
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Earned media
New experiences are their social currency!Turn your brand values in brand added values, not advertising message.
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Attention marketing
Overwhelming opportunitiesIn a world of too many options and too little time, the obvious choice is to ignore the ordinary…