Download - Fundraising 101 shervin talieh
Fundraising 101Shervin Talieh
Level Set
Don’t raise money. Period. Its hard, hard work, and will take 6-12 months You will get desperate, and “qualify in” This will start the “death spiral”: false-positives as the
clock runs out Unless you are on your 2nd or 3rd successful startup, went
to Stanford, or dropped out of MIT, this will consume you
Now, lets do this…
The Approach
Strategy
Research
One you know how much, when, what type, and from whom, identify all sources of money
Know who is raising money, who is investing, what terms, etc. Know your market and competition (I spend 3 hours a day
reading) Find people who can connect you
lawyers, organizations, other startups, banks, LinkedIN, events, conferences, Quora, AngelList, TheFunded, OCTANe, startup camps, co-working facilities
Incubators, grants, tech companies with programs, paying customers, rich relatives
Document in a spreadsheet, and prioritize
Execution
Raise money when you don’t need it, but when its available Ideally, raise money when you have momentum, but before
you launch Raise money from multiple sources, at once, but identify a lead Set the terms, unless the lead comes strong Be prepared to walk away, while knowing what your “zero
hour” is Create deal heat, play the game Get to NO quickly, demand an answer, and don’t mess with
associates When they go dark, you move on
execution
Qualify out, not inFinal words: