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Dyn Social Media Bootcamp
Joe Waters
Selfishgiving.com
Fundraising with Businessesfor Wicked Small Shops
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.80%
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6%
72%
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500
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RESOURCE
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15,000,000 245,000
1800
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The Money is in the Register
#2
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Types of Biz Fundaisers Point-of-sale Purchase or action-triggered Digital Message Promotion Employee Engagement
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Point–of–Sale
Pinups
Register Programs
Round-Ups
Donation Boxes
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Action is at the front Buck or two
Campaign runs for 2 to 6 weeks Frequently includes pinup…but not always
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RESOURCE
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Which Route Will You Take?
Little Me
Fundraising with
Biz
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Your Supporters
Your Contacts
Your Suspects
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?
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Charting the Course
Brand
Social Media
Mobile
Fundraising with
Biz
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Brands Command
#3
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BRAND
FUNDRAISINGTransactio
nal
Transformative
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a brand is what a person feels when they come into contact with you
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a nonprofit brand makes two promises:
1. to have an impact
2. to show the impact clearly, powerfully
- Jeff Brooks
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It worked
It solved a problem
It changed us
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a nonprofit brand makes II promises:
1. to have an impact
2. to show the impact clearly, powerfully
- Jeff Brooks
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http://philanthropy.com/article/A-Community-Fund-Lures-Young/131353/
You need to stand out
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RESOURCE
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RESOURCE
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#4 The PC is Dead
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The future of nonprofit marketing is targeting
supporters where they are and where they care
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mobile only
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pictures rule. text drools.
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Charting the Course
Brand
SocialMedia
Mobile
Fundraising with
Biz
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BRAND
FUNDRAISINGTransactio
nal
Transformative
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The Money is in the Register
#2
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Brands Command
#3
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#4 The PC is Dead
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Pinterest.com/JoeWaters