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4/12/14 – Fundraising on
Social Media
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Once a apon a time....
And everybody was happy.
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Focus your efforts.
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We created a “daily diet”
• Reply, reply, reply (five times a day)
- Be the drunk at the party
• Retweet (fives times a day) • Tweet (twice a day)
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- Social Media
- SEM & Display Non-brand
- Google Grant SEM
- SEO
- SEM & Display - Brand
- Web Conversion
- Remarketing
Digital Marketing Funnel
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People are already aware /considering
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This might work…
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- Social Media
- SEM & Display Non-brand
- Google Grant SEM
- SEO
- SEM & Display - Brand
- Web Conversion
- Remarketing
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Tested Multiple Variations
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We found something that worked
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The donations are close to break-even.
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- Social Media
- SEM & Display Non-brand
- Google Grant SEM
- SEO
- SEM & Display - Brand
- Web Conversion
- Remarketing
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We developed a hunger journey.
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Thank You