Download - FurKids- Communication Audit
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FURKIDS
Communication Audit
Xavier Elbaz, Jonida Mince, Urvi Shah Travis Simpson, Peng Wang
December 2, 2009
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6-8 million cats and dogs entered shelters in 2008 in USA.
Of those half are euthanized.
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AGENDA
Volunteers
Donors
Website
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VOLUNTEERS
Current Volunteers Satisfaction Rate-93%
Potential Volunteers Satisfaction Rate-62%
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VOLUNTEERS
Appoint & train a volunteer coordinator.
90% of the potential volunteers surveyed are still interested in volunteering although 47% of them have not been contacted in the past 15 days.
Benefit: Improve effectiveness of communication with volunteers
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VOLUNTEERS
Help the current volunteers network.
Over 46% of the volunteers want to meet other animal lovers.
Benefits: Increase volunteer satisfaction
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DONORSSend ‘Thank you’ letters & include Furkids’ achievements and short-term goals.
“I made a one-time donation to Furkids for my husband's birthday, enough to run the shelter for a day. Would probably do it again if they asked me specifically.”
Benefits: Donors will be solicited more often
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DONORS
Find new donors by encouraging existing donors to advertise
50% know Furkids because of friends.
Benefits: New Donors will be recruited more easily and more efficiently.
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WEBSITE Make the Website more user-friendly.
Furkids’ homepage contains too much information.
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(PICTURE OF OTHER WEBSITE)
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WEBSITE
Benefit: It will make the website easy-to-navigate and more appealing.
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WEBSITE
Update the website frequently.
“The website is often outdated regarding kitties available for adoption.”
Benefits: It will keep the visitors informed about activities of Furkids.
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A righteous man cares for the needs of animals
2009: Animals saved: 420Animals adopted: 341Help us bridge the gap
FURKIDS
About Cats Adopt Donate Volunteer Contact Us Resources Calendar
Pet of the month
Adopt Mr. Cuatro, a
handsome flat-coated retriever who is looking
for his home. He is 40lb
Upcoming Events
Cats Meow Marketplace
Success Stories
What happens to Roxanne, a
cat from Gwinnett…
News
Action NewsAjc.com
Fox Atlanta
Email Us Donate
Login for volunteers
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TIMELINE
2010 1st Quarter 2010 2nd Quarter 2010 3rd Quarter
Volunteer Coordinator
Orientation Program
Redesign Donor Letters
Encourage donors to spread the word
Redesign Website
OP OP OP
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SUMMARY
Volunteers
Donors
Website
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"If you just communicate you can get by. But if you skillfully communicate, you can work miracles." - Jim Ron