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Future of Indian Automotive &
Expectations from Indian Steel Industry
Mr. Sandeep Raina
Vice President (Engineering)
Maruti Suzuki India Ltd
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Content:
2
•India – A Rising Story
•Changing Dynamics
•Way Forward & MSIL Approach
•Expectations from Steel Industry
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ERD-PD/ EN-P1 : Confidential
INDIA: A Rising Story
3
Information
technology
Agriculture
Manufacturing
Largest IT Industry globally
Low cost Manufacturing
Global Agriculture Powerhouse
One of Fastest Growing
Economy with GDP growth
of 6.7% in 2017-18
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2.3
8
2018 2030
4
India likely to grow at a potential ~8 % on average
from 2018 to 2030
GDP ($ Trillion)
x 3.5
Main driver for growth
“Make in India”
Source: Niti Aayog
Auto industry contributes ~7% to India’s GDP
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ERD-PD/ EN-P1 : Confidential 5
S.No. Region 2017 Market Size (Mn Units)
1 China 29.1
2 USA 17.6
3 Japan 5.2
4 India 4.0 (PV: 3.3; CV: 0.7)
5 Germany 3.8
6 UK 3.0
7 France 2.6
8 Rest of World 31.5
Total Market (PV + CV) 96.8
India in Global Automotive Scenario
*Source: OICA 2017
India is
expected to
become
3rd Largest
Market
by 2020-21
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6
Let’s look at how MSIL has transformed
the Indian auto industry
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7
1.55
2.69
3.28
0.72 1.05
1.64
2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18
Industry MSIL
MSIL has been the key driver for transforming the Indian auto industry
20 Million+ units produced since 1983!
Annual
Sales
(Millions)
MSIL – Transforming the Auto Industry
~46%
~50%
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“Transformotion”
8
Youthful Design
New Technology
Exciting Experience
+
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9
Baleno
Stylish & Sophisticated Premium Hatch
“Make In India” for the World
Fastest vehicle to cross 500,000 sales in 38 months
in India
Maruti Suzuki’s 1st Compact SUV
Maruti Suzuki’s symbol for “Create in India”
The 1st Model - Designed & developed by Maruti
Suzuki on Suzuki Platform & Powertrain
29 Awards & 350,000+ delighted customers.
Vitara Brezza
Youthful Design
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1st Generation
~0.6 Mn
2005
2nd Generation:
~1.2 Mn
2011
3rd Generation:
All New Swift
~0.18 Mn
2018
Youthful Design
~2 Mn SWIFT sold only in India since 2005
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Stronger, Safer, Lighter [by 100 kg.]
More Fuel efficient
provides better driving performance
Next Generation HEARTECT platform
SHVS (Smart Hybrid Vehicle by Suzuki)
Environment Friendly
Fuel Efficient
Affordable Price
Maruti Suzuki’s first step to offer Hybrid Technology to Indian
Consumers
New Technology
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Enhanced Experience for smartphone users
Smart Link Audio Infotainment system With Android Auto & Apple Car play
Available in 7 models across MSIL lineup
AGS [Auto Gear Shift] Affordable, Economical & Efficient 2-pedal technology
Exciting Experience
Suzuki Connect Advance Connected Car Solution
Based on Embedded Telematics control Unit
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Automatic Transmission (AT) Auto Gear Shift (AGS) Transmission
AGS provides the same convenience & comfort as that of AT but is
~ 50 % lesser in Price;
~ 17% more Fuel efficient ;
~ 33% lighter
Auto Gear Shift
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14
Progress in FE over the years
1.0L Engine
Fuel Efficiency
(km/L)
Wagon R A-Star Alto K10 Alto K10 Celerio
F10D K10 (Petrol)
17
19.620.2
20.9
23.124.07
10
15
20
25
2007 2008 2010 2013 2014 2014
Alto K10
(Current)
Fuel Efficiency
(km/L)
Improvement in Fuel Efficiency by ~40% in 7 years
FE Improvement
FE improvement through:
New generation powertrain
Friction reduction
(engine oil, Tyre improvement)
Product design improvement
(focus on Cd)
Weight reduction
(design mod., alternate material)
Kitna Deti Hai?
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14kg 54kg
2005 2011 2018
Vehicle Body Optimization
~22% weight reduction in BIW with enhanced crash performance
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At Maruti Suzuki we also ensure
Enhanced Customer Experience
Along with product, MSIL focused on enhancing customer experience with introduction of premium
sales channel “NEXA” in 2015 & revamped existing sales channel as “ARENA”
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MSIL is able to do
Transformotion
due to great emphasis on both
Products via R&D
And
Customer Experience
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Content:
18
•India – A Rising Story
•Changing Dynamics
•Way Forward & MSIL Approach
•Expectations from Steel Industry
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Increasing Customer Aspirations
Need to address evolving customer expectations
Yesterday’s customer
I just need a
product that
is affordable
Welcome me
I need
experience
Affordable
+
New tech
Make it Easy
for Me
Next Gen customer (Gen Y/Z/Glass)
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Connected India
E-Connectivity in India is increasing
Source: Statista 2018
Units in Millions
294
204
131
India
USA
IndonesiaFacebook Users
772
462
312
China
India
USA
Internet Users
775
387
235
China
India
USASmartphone Users
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21
Indian Consumer becoming Globe Trotters
2010 2015 2020
Market size $ Bn
Air travel
Foreign Travel Source: BCG Report, AZ research
No of travelers (Mn)
15 30
35 12
18
10
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With these changes, Indian consumer aspirations
are becoming similar or at par with that of
developed countries
But…..
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$55,800
$38,100
$37,800
$14,100
$6,200
United States
Japan
European Union
China
India x 9
GDP Per Capita (PPP)
Source: OCIA 2015 data
Indian consumers are “Value Oriented” & hence need Affordable Solution
Affordability Index: Value oriented consumer
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Disruptions w.r.t. Auto Industry (Global)
Connected Electric Mobility
Shared Mobility Autonomous
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Connected Shared Electric
Indian Govt. Vision to Transform Future Mobility
Govt. also emphasized its vision on future mobility at
the 2018 MOVE Summit
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26
Connected Car
Connected Car + Connected Car Ecosystem
Ecosystem Stakeholders
1. Car Makers
2. Mobile Operators
3. App Developers
Cross-industry collaboration required to develop Connected Car Ecosystem
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Improved asset utilization and new business opportunities 27
Shared Mobility
One Vehicle for Every Trip Purpose A Solution for each specific purpose
An innovative transportation strategy that enables users to gain
short-term access to transportation modes on an “as-needed” basis.
Avg. share of annual driving time
Source: Mckinsey
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Electric Mobility
28
Affordable Electric Car (Platform/Powertrain)
+
Electric Car Ecosystem (Charging Infrastructure)
Need to develop
To address Energy Security & Global Climate Change concerns,
Govt. of India’s vision is Electrification
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ERD-PD/ EN-P1 : Confidential
Traffic Congestion
High Road Accidents Limited Parking
Major concerns for India
High Pollution
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2017 2018 2019 2020 2021 2022 2023
Safety
Offset & Side impact New models All models
Pedestrian New models All models
ABS New models All models
SBR , RPAS, Speed Warning All models
Emission
CAFÉ Phase1 Phase2
BS6 All models RDE
Indian regulations will be at par with developed nations in near future
SBR – Seat Belt reminder RPAS – Reverse Parking Sensor CAFÉ – Corporate Average Fuel Efficiency
Stringent Regulations Compliance
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Stringent Regulations to continue..
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Content:
32
•India – A Rising Story
•Changing Dynamics
•Way Forward & MSIL Approach
•Expectations from Steel Industry
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2017-18 2019-20 2024-25 2029-30
Sale
s V
olu
me (
Mill
ion
)
MSIL has plan for consistent growth in the Industry
Industry
India poised to become 3rd largest PV market
3.3
~ 4.2
~10.0
~ 6.0
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34 From Make in India Create in India
Strengthening Designing Capability
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Rohtak R&D Center complete vehicle evaluation capability with World Class Test Course
Creating Evaluation Capability
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36
Investing in R&D Capability Development
Design Capability New Model Design @ MSIL
Design Capability
Rohtak Test Track & Labs
Evaluation Capability
MSIL R&D Approach
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ERD-PD/ EN-P1 : Confidential 37
Future Vehicle Requirements
Advanced
Lightweighting More Fuel Efficient
Vehicles need to be More Safer, More Fuel Efficient vis-a-vis Advanced
Lightweighting
More Safer
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Steel will continue to
play a critical role in
addressing the
Customer Needs
and
Future Requirements
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39
“Steel” has similar weight reduction potential and is also cost effective
STEEL – A “Conscious” Choice for Automotive
CO
ST IM
PA
CT
WEIG
HT D
OW
N
AH
SS/U
HSS
CO
MP
OSIT
ES
ALU
MIN
IUM
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100 % recyclable & Lower CO2 emissions during material production
• Scores over Aluminum & Composites
Compatibility with current Infrastructure of OEMs & Suppliers
Stronger and Lighter (AHSS & UHSS)
• Can reduce Vehicle CO2 emissions by up to 15% with Extensive Light weighting
Easy availability of Design know-how, Material behavior prediction etc.
STEEL – A “Conscious” Choice for Automotive
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“STEEL” is fully capable to meet much Stringent safety protocols like Euro-NCAP
Extensive application of AHSS and UHSS along with
crash load path Optimization in BIW
Previous Platform HEARTECT Platform
STEEL – A “Conscious” Choice for Automotive
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Content:
42
•India – A Rising Story
•Changing Dynamics
•Way forward and MSIL approach
•Expectations from Steel Industry
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43
EVI (Early vendor involvement) with Steel Mills is required to:
• Ease of Product design and Tool design for AHSS/UHSS deep draw parts
• Exact behavior prediction of part deformation in CAE Crash analysis
Thinning Analysis Spring back Analysis
Wrinkle Analysis
Steel Mills must collaborate with OEMs & Tier-1 for effective application of Material property data
A typical collaborative approach for manufacturing analysis during
Initial design stage of an AHSS part
Collaborative work with Steel industry is needed!
OEM
Steel Mill Toolmaker
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Concept
Product design
Virtual
Validation
Part
Manufacturing
& Proto Build
Testing &
Validation
Collaborative work with Steel industry is needed!
Inputs from Steel Mills
(Current Practice)
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Concept
Product design
Virtual
Validation
Part
Manufacturing
& Proto Build
Testing &
Validation
Collaborative work with Steel industry is needed!
Actual Inputs required from Steel
Mills for cost effective and
optimized vehicle design
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46
We must co-develop Steel alloys specific to the structure application requirement
Crumple
zone
Safety
cage
Crumple zone
Side Pole Impact (EV Vehicle)
ODB Crash test
Different recipes for Crash energy management is desired!
Safety Cage
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47
Collaborative approach for Light-weighting of Battery box is required
Rigid, crashworthy and lightweight
battery box structures would be
future of EV
Steel must be “Future ready”!
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48
“Touch and Feel of Vehicle Exterior”
– Key to Premium Perception
Special Steel grades should enhance product “premium-ness”
(e.g. Dent resistance) with no significant cost impact
Steel should add value to the product aesthetically!
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49
Strict “Range Control” of Steel manufacturing process parameters is desired
Strict process control is desired!
Wide variations in RM parameters (YS, Elongation etc.) has significant effect on manufacturability
of deep draw and AHSS/UHSS parts
Spring back simulation as per RM parameter 1
Spring back simulation as per RM parameter 2
Gen
era
l Ste
el
man
ufa
cturi
ng
Tole
ran
ce
OEM
Desi
red
Tole
ran
ce
Significant variation in spring back due
to change in RM parameters
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2005 2010 2015 2020 2025 2030
Steel Industry must address future AHSS/UHSS/PHS needs with Huge Impetus to Make In India
Mild Steel / HSS
AHSS
Trend of usage of Steel
Must meet increasing requirement of AHSS, UHSS & PHS
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51
Local availability for all types of RM (Skin Panel, GA, AHSS & UHSS) across thickness range
Technical knowhow and support for Mass production stamping problems
Collaborative support for “Local Tooling” so as to mitigate cost impact of AHSS/UHSS
Focus on capability enhancement & effective project management
Expectations….
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“Great things in business are never done by one person,
They’re done by a team of people”
-Steve Jobs
Let’s Collaborate and become Future Ready!
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53
Thank You