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Technology Strategy Dept., Sony Visual Products
Toshi Ogura
(Oct/19/'16)
Future of Video Evolution
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Toshiyuki (Toshi) OguraChief Distinguished Engineer
Technology Strategy Section, Sony Visual Products Inc.
career:1983 join Sony, TV deflection engineer
1997 transfer to USA, TV model leader
2004 back to Tokyo, TV common chassis manager
2007 Digital Imaging, Technology Strategy
2011 HQ, Technology Strategy, R&D Planning
2012 Home Entertainment Technology Strategy → now
specialty: value architectcreating a new value of technology by the bird view architecture
now: evangelistAs HDR evangelist, building entire HDR ecosystem which includes all of related industries, and propagating to each market.
As Product evangelist, propagating Bravia technologies to the market
Who is Toshi Ogura?
2
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Up to now, video format evolution means data rate
growing, SD, HD, and 4K.
It is still on going, but next generation is really 8k?
Many people say 4K is enough for regular customers.
Does this mean 4K is the real final goal for TV, and only
price erosion is the future of TV?
What's happing now, and what will be happened in the future? Let's investigate about that!
introduction
3TVPF Div.
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MPEG history
4TVPF Div.
Source: WG11Title: Presentation of MPEG Strategic Standardisation RoadmapStatus: Draft
INTERNATIONAL ORGANISATION FOR STANDARDISATION
ORGANISATION INTERNATIONALE DE NORMALISATION
ISO/IEC JTC 1/SC 29/WG 11
CODING OF MOVING PICTURES AND AUDIO
ISO/IEC JTC 1/SC 29/WG 11 N16355Geneva, CH – June 2016
See presentation in same ZIP-file.
Presentation of MPEG Strategic Standardisation
Roadmap (Draft)
('93)Sky
in UK('94)
DirecTVin US
('96)PerfecTV
in JPN
('98)ATSCin USDVB-Tin UK
('03)ISDBin JPN
('16)4K/8K satellite test
in JPN
('15)4K
@OTT
DVD BD UHD-BD
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8K
4K
SD
120p
BT.2020
DCI P3
12bit
60p
10bit
Five elements for video quality towards 'REAL'
24p
HDR
Frame RateTemporal resolutionColor Depth
Resolution
Color Space Brightness RangeLuminance
DepthFine Course
4K
Horizontal
Ver
tica
l
HD
SD
2K
sRGB
8bit
60i
SDR
6bit
density of data
dynamic rangeof data
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8K
4K
120p
BT.2020
DCI P3
12bit
60p
10bit
MPEG2 @SDTV
24p
HDR
Frame RateTemporal resolutionColor Depth
Resolution
Color Space Brightness RangeLuminance
DepthFine Course
4K
Horizontal
Ver
tica
l
HD
SD
6bit
2K
sRGB
8bit
60i
SDR
SD
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8K
4K
SD
120p
BT.2020
DCI P3
12bit
60p
10bit
MPEG-4/AVC @HDTV
24p
HDR
Frame RateTemporal resolutionColor Depth
Resolution
Color Space Brightness RangeLuminance
DepthFine Course
4K
Horizontal
Ver
tica
l
HD
SD
6bit
2K
sRGB
8bit
60i
SDR
x6
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HEVC @4K-TV
Frame RateTemporal resolutionColor Depth
Resolution
Color Space Brightness RangeLuminance
DepthFine Course
4K
Horizontal
Ver
tica
l
HD
SD8K
4K
SD
120p
BT.2020
DCI P3
12bit
60p
10bit
24p
HDR
2K
sRGB
8bit
60i
SDR
6bit
x32
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100”
65”75”
Sony New 4K HDR TV Z9D series
Backlight Master Drive™
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Previous evolution = increasing only resolution
Recent evolution = improving all items
Different requirement by different content
Final target = 'REAL'
Different paths to 'REAL'
More compression, and flexibility
video quality evolution
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VR, AR, MR = toward real
Internet Streaming = band limitation
Mobile First = multi device
Content Ecosystem = more complex
more compression and complexity
visual experience evolution
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Space Odyssey ('68)• flat panel display, tablet
Star wars ('77)• hologram
Matrix ('99)• direct brain access
Surrogates ('09)• real time avatar communication
future in the movie
12TVPF Div.
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near future seems complexed• but, just the beginning
final future goal = Light Field• great visual experience with picture reality, real three dimensional viewing,
real visual field
• real, virtual fusion
• much more data for more dimensions
• great technologies evolution of capture, transmission, display
completely new transmission technology• current: A/D, data compression, D/A ← not the case for future
• future: new method, e.g. polygon, object base
• new ecosystem: production ~ distribution ~ client
future visual experience
13TVPF Div.
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Thank you for your attention
14TVPF Div.
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Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies.
Other company names and product names are registered trademarks and/or trademarks of the respective companies.