Ideas in Managaging the Future
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International Gas Union (IGU)
Rodney Cox – Events Director
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The Past is Scary
• But We Can Learn From It
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Remember Maslow?
If your only tool is a hammer…….then everything
looks like a nail
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• The Challenge – Enhanced Networking
– Attendee Surveys
– Horizontal vs Vertical
• The Idea – Go for Gaming
• The Research – Walk the floor at IMEX
• The Solution – KISS
Brilliant!! Or Bling??
What problem are you trying to
solve?
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• The Lightbulb – I don’t need Gaming
• The Innovation – Gaming for Sponsor
• The Benefits
– Added value to sponsor
– “In context” benefit to target audience
– Drives app usage
Brilliant!! Or Bling??
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• Poster Sessions Work Fine Thanks
From Gutenburg to Interactive
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• Poster Sessions Work Fine Thanks
– Dedicated Poster Session
• Static at Other Times
– Resistance to Change!
– Presenter - Content – Delegate
• Re-position the Issue Away From Technology
– Re-Think “Time” and Product
From Gutenburg to Interactive
Content is King
(or Queen)
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• New Opportunties
– Presenters
• Enhanced Content
• Time to Star!
– Delegates
• Skim or Detail
– Organiser
• Engage Other Stakeholders
• Enhanced Sponsorships
• Increased Programme Time
From Gutenburg to Interactive
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• Implications for Venue
– From Conference Room to Expo Floor
From Gutenburg to Interactive
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• Ensure you know what problem you want to solve or innovation to achieve
• Make sure the proposal explains how it meets your needs
• “The Free Question”. Always ask “what else”
• The Future?? - The smartphone will become obsolete by 2025??
To Summarise
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• What is the First Important Role of Innovation?
– What is Wrong with this Video?
– The 3Qs
A Final Thought