Download - G Free Sweets Style Guide 5
Style Guide
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Style Guide
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Logo Standards
Logo Variations
The logo serves as the visual representation of the company. AKA its the face G Free Sweets! And just like
your own face, it needs to be presented in a professional and consistent manner to maintain brand integrity. It
consists of three elements: G Free Sweets symbol, G Free Sweets wordmark, and tag line. The preferred version
is the full color and the uses for all versions are outlined below. The logo should never be typeset, recreated or
altered, which could cause inconsistencies that dilute the impact of the brand’s power.
Full Color Logo Inverted Logo One Color Logo
Full Color Logo - for use on white backgrounds or where there is sufficient contrast between the logo
One Color Logo - for use when color reproduction not available.
Inverted Logo - for use when full color reproduction is not an option or viable solution dark
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Logo ClearspaceAll logos have been pre sized to
include the appropriate clearspace
to ensure the logo has breathing
room and stands apart from other
page elements.
The G Free Sweets minimum size is based on
the width of the word mark, which should not be
reproduced in a size smaller than 2.2 inches in width.
The smallest size the label should be reproduced is 1
inch in width. Additionally, a symbol only logo has
been created. It is 90 px and is small enough for web
banners and product packaging.
Minimum Size
Label Logo
2.25 X 1.6 in 1.1 X 1.6 in
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Logo MisuseIncorrect use of the G Free Sweets logo compromises its integrity and
effectiveness. Below are a few examples of its misuse.
Don't change the font Don't alter logo colors Don't combine logo with other text
Don't use logo in grey scale Don't stretch or distort the logo Don't rearrange the elements of the logo
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Typography
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0 1 2 3 4 5 6 7 8 9
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0 1 2 3 4 5 6 7 8 9
Baskerville
This is a serif typeface created
by John Baskerville in 1724. It is
known for its elegant and distinctive
look without distracting the reader.
Baskerville Font: Brand Typeface
BlairMdlTC TT Medium
This font is used to reporduce the
official name of G Free Sweets.
Its a sans serif font classified
as geometric and ideal for
announcements, certificates and
similar uses.
BliarMdlTC TT Medium: Logo Typeface
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Color PaletteThe colors chosen for the logo are inspired by the
target audience. These women are classy and
sophisticated with a sweet tooth. These colors are
sweet, yet not too feminine to disinterest men who also
have gluten allergies with a sweet tooth.
C:0 M:50 Y:0 K:0R:255 G:153 B:204Web#FF99CC
C:38 M:75 Y:100 K:48R:102 G:51 B:0Web#663300
C:0 M:50 Y:0 K:0R:255 G:153 B:204Web#FF99CC
C:44 M:69 Y:14 K:0R:153 G:102 B:153Web#996699
C:0 M:75 Y:85 K:0R:255 G:102 B:51Web#FF6633
C:18 M:44 Y:0 K:0R:204 G:153 B:204Web#CC99CC
C:19 M:64 Y:32 K:0R:153 G:102 B:204Web#CC6699
C:0 M:47 Y:100 K:0R:255 G:153 B:0Web#FF9900
C:78 M:53 Y:0 K:0R:51 G:102 B:204Web#3366CC
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ImageryAlways use a high-resolution of 300 dpi for photos.
Close ups of G Free Sweets desserts and pictures of
target audience eating our products are ideal graphics
to use.
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Business Cards
Postcards
Cupcake Wrapper
G Free Sweets branded items should all have a
consistent look and feel.
Promotional Items
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Uniforms