• You’re intrinsically motivated.
• How do you motivate individuals that have a completely different perspective?
Overview and Objectives
I believe that when we can recognize and relate to the levels of motivation we can gamify an experience for clients until they are intrinsically motivated themselves.
• There is a motivation continuum.
• Recognize the four levels of motivation.
• Learn to relate to lower levels of motivation to encourage new behaviors.
1. Know the Self-Determination Theory
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The YogaWorks Story
• Learn to relate to lower levels of motivation to encourage new behaviors.
• Breakup group classes by levels.
• What is your Tiffany necklace?
• The reward should be coveted since most powerful part of motivation is the ‘anticipation of the reward’.
2. Create REWARDS…that matter
~5,000 new runners sign up every yearHow do you get folks to continue?
(Long after the initial reward is gone…)
The Nike Women’s Marathon Story
• Create the ecosystem: Your environment is the best place to foster intrinsic motivation. Make it supportive.
• The ecosystem is the best place for clients to cross pollinate and become ‘believers.’ Make it fun.
Definition of ‘ecosystem’: a community of living things interacting as a system.
3. Create an Ecosystems (aka Community)
The CycleLuv Story
A cycling studio that transformed the community of Leesburg, Virginia.
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” - Margaret Mead
Q & A
Game on!
