Inspiring seminars and workshops with Peter Fisk.
Innovative business and brand strategies
for winning in fast changing markets.
TM
From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri and Zipcars, a
new generation of businesses are rising out of the maelstrom of
economic and technological change across our world. These are just a
few of the companies shaking up our world. Over the last 12 months I
have completed a huge research project to find the 120 companies,
large and small, from every continent, who are changing our world …
and how they do it.
“Gamechangers” are disruptive and innovative, start-ups and
corporates, in every sector and region, reshaping our world. They are
more ambitious, with stretching vision and enlightened purpose. They
see markets as kaleidoscopes of infinite possibilities, assembling and
defining them to their advantage. They find their own space, then
shape it in their own vision. Most of all they have great ideas. They
outthink their competition, thinking bigger and different. They don’t
believe in being slightly cheaper or slightly better. That is a short-term
game of diminishing returns.
Why be 10% better, when you could be 10 times better?
Gamechangers think and act differently. They fuse digital and physical,
global and local, ideas and networks. They win by being smart, fast
and connected – rather than through scale and efficiency.
They capture their higher purpose in more inspiring brands that
resonate with their target audiences at the right time and place,
enabled by data and technology, but more through empathetic design
and rich human experiences. Social networks drive reach and richness,
whilst new business models make the possible profitable. They
collaborate with customers, and partner with other business,
connecting ideas and utilising their capabilities. They look beyond the
sale to enable customers to achieve more, they care about their impact
on people and the world. Ultimately they want to create a better world.
“Gamechangers. Are you ready to change the world?” will be
published in 2014, and is also a portfolio of inspiring, practical
workshops described in this document … For more information explore
www.Gamechangers.pro
Half day workshop
Introducing a new world of business, what the best
companies do, and how they win.
1 day workshop
Making sense of change, learning from the world’s
most innovative businesses and brands.
2 days workshop
Rethinking how to win … from market spaces to innovative
strategies, brand storytelling to social experiences
3 days workshop
Ensuring your top team is fit and focused on the future,
exploring the changing world, and how to win
4 days workshop
Ensuring your top team is fit and focused on the future,
ready to win in a fast-changing world
4 days, 4 weeks, 4 days
Leadership development with strategic development,
where your future leaders transform your business.
0930 - 1100 ... Gamechangers: Are you ready to change the world?
The next generation of business shaking up our world
Thinking different: We live in an era of “awesomeness”, an ideas economy of incredible change and opportunity …
• Flying cars and the Guiyang Circle, Moore’s Law and plastic brains
• Exploring new markets, exponential trends, deeper insights and the best opportunities
• Incremental improvements are not enough, nobody wants to be average
• Think bigger and smarter, disruptive and transforming, be 10x better not 10%.
• So how can you build brands, engage people and drive growth in this new world
10 inspiring innovators to learn from: “Gamechangers” are speedboats not supertankers, shaking up every market
• Audacious … Google<X> solving big problems … and 23andMe one changing lives
• Intelligent … Moven’s better mobile money … and Scanadu leading the internet of things
• Collaborative … Virgin Galactic making impossible possible … and Threadless with you
• Enabling … Nike+ redefining its business … and Safaricom stretching across sectors
• Networked … 3DHubs making 3D printing real … and Li and Fung making any idea happen.
1130 - 1330 ... Innovative strategies for brands and markets …
How to change your game, don’t just play the game!
5 practical tools to implement: Rethinking the way in which you develop strategy, drive innovation, engage
customers, deliver experiences, and achieve success:
• Brands … How to build brands around customers, aspirations and communities.
• Innovation … How to design a better business model with partners and collaboration.
• Communication … How to create resonance that is SoLoMoTo (social, local, mobile and topical).
• Experiences … How to deliver incredible service that enables people to achieve more.
• Movements … How to build loyalty between people, communities with branded purpose.
Getting started: How can you be a Gamechanger too?
• Where to start, what is different, how to out-think your competitors …
• Local, innovative, shaking it up. Who are the “gamechangers” of your market?
• Questions and answers. How to find more. Your personal toolkit to take away.
• Inspirational words from the gamechangers … Be bold, be brave, be brilliant.
Participants will receive a Gamechangers Workbook to use during the workshop (provided as a PDF, for printing by
organisers) with ideas, templates, and links to further information. A range of articles, practical tools
and case studies are also available electronically© Peter Fisk 2014
Gamechangers.pro
0930 - 1100 ... Kaleidoscope world … making sense of fast changing markets.
We live in an ideas economy, an era of “awesomeness”, of incredible change and opportunity
• Flying cars and the Guiyang Circle, Moore’s Law and plastic brains
• Exploring new markets, exponential trends, deeper insights and the best opportunities
• Incremental improvements are not enough, nobody wants to be average
• Think bigger and smarter, disruptive and transforming, be 10x better not 10%.
• So how can you build brands, engage people and drive growth in this new world?
1130 - 1300 ... Gamechangers … learning from the next generation of business.
The new market leaders are speedboats not supertankers, shaking up every market:
• Audacious … Bolder ideas from Google<X> … plus 23andMe, Syntegra and Tesla
• Intelligent … Enhancing like Moven, … plus Fidor Bank, Scanadu and Second Sight
• Collaborative … Connecting like Virgin Galactic … plus Airbnb, Lego, and Threadless
• Enabling … Doing more like Nike+ … plus Epocates, Disney MyMagic and Safaricom
• Networked … Amplifying like 3DHubs … plus Alibaba, Li and Fung and TenCent QQ
1400 - 1530 ... Innovative strategies … change the game, don’t just play the game!
Finding your space in crowded markets, from the future back and now forward:
• Brands … How to build brands around customers, aspirations and communities.
• Innovation … How to design a better business model with partners and collaboration.
• Communication … How to create resonance by being social, local, mobile and topical.
• Experiences … How to deliver incredible service that enables people to achieve more.
• Movements … How to build loyalty between people, communities with branded purpose.
1600 - 1730 ... Are you ready to change the world? … making it happen, leading the change.
Getting started by summarising your personal inspiration and one-page action plan.
• Who are the “gamechangers” of your market? Voting for the best local Gamechangers.
• Developing a practical one-page “horizons” action plan, starting today, with your team.
• Finding your space … your purpose, focus, and the role models to inspire you.
• Questions and answers. How to find more. Your personal toolkit to take away.
• Inspirational words from the gamechangers … Be bold, be brave, be brilliant.
© Peter Fisk 2014
Gamechangers.pro
0930 – 1100 Think … Change your future
How to out-think the competition
• Ideas Possibilities limited only by imagination
• Audacious Developing ideas with attitude
• Foresight Thinking from the future back
• Ambitious Finding your inspiring purpose
• Rethink See things differently, think different things
1130 – 1300 Explore … Change your market
How to find the best new opportunities.
• Eastwards Qatar to Jakarta, Arabian sun and Asian tigers
• Southwards Rio to Nairobi, Latin passion and mobile Africa
• Tribal Bernabau to Kalijan, people like people
• 18 and 80 Digital youth and affluent boomers
• XX and XY Athena women and metro men
1400 – 1530 Disrupt … Change your strategy
How to shape markets in your own vision
• Space Creating your own space in the world
• Disrupt Redefining the possibilities
• Vision Imagining a better future for business
• Choices Developing a winning strategy
• Pivot Moving from mediocrity to magic
1600 – 1730 Inspire … Change your brand
How to build brands that enrich people’s lives
• Purposeful Brands that make life better
• Core Finding what you really do for people
• Enabling Helping people to achieve more
• Platforms Engaging people in bigger ideas
• Propositions Making brands personal and relevant
0930 – 1100 Create … Change your business
How to design a better business model
• Innovate Creativity, design, and making ideas happen
• Models Innovating the business model
• Together Crowds and collaboration
• Frugal Create it cheaper, easier, faster
• Simple Simplicity, focus and experiences
1130 – 1300 Resonate … Change your story
How to engage people at the right moment
• In context It’s about my world not yours
• In time Real-time marketing, fast and topical
• Moments The four resonance points
• Content Creating content that is liquid and linked
• Storytelling Turning ideas into contagious stories
1400 – 1530 Enable … Change your experience
How to create a more valued customer experience
• Experience What really happens, before and beyond sales
• Enriching Educating, entertaining, enabling more
• Doubleloop Delivering retention, loyalty and advocacy
• Collaborate Participating to personalise and make it mine
• Intelligent Harnessing the potential of big data
1600 – 1730 Mobilise … Change your relationship
How to achieve more with people together
• Social Power and passion of people when connected
• Giving Collaborating and co-creating
• Sharing Renting, sharing and recommending
• Loyalty Trust, advocacy, loyal to each other
• Movements Activating a community with passion
© Peter Fisk 2014
Gamechangers.pro
Re-think your direction, re-focus
your priorities, re-energise your
leaders, your strategy and business.
1. Futureworld. How has your
world changed? What are the
new customer priorities? Who
are the new thinkers and
innovators? Where are the best
opportunities?
2. Gamechange. How can you
shape your markets, change the
game? What does it mean for
your business direction and
structures? How could you work
smarter, do more, better?
3. Betterplace. Where should you
innovate to grow? How should
you invest your capital, and
reduce costs? What are the
imperatives for change, and what
difference will it make?
Do you have the most effective business model? Are you out-thinking your competitors? What can you
learn from Alibaba or Li and Fung? Are you reshaping markets like Apple or Virgin, Zappos and
Zynga? Can you innovate like Samsung and Tata?
What will you be famous for in 2020? Why will customers choose your brand? Why will shareholders
invest in your business? How will you make the world a better place? And above all ... is your business
vision and strategy still relevant in these fast and dynamic markets?
Is your business fit and focused for the future?
… ready to shape, compete and win in the new business world?
“Futureproof" your business, bringing together your top team for three inspiring
days. Challenging and provocative, stretching and enlightened …
© Peter Fisk 2014
Gamechangers.pro
Developing leaders for a new
business world
• What if you were the leader of
your business?
• How would you use your assets to
win in the new world?
• Why are you the best leader of
your business future?
Leadership development should
coexist with strategic reinvention,
creating a relevant context for the
challenges ahead.
© Peter Fisk 2014
Gamechangers.pro
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Le Pain Q
6. Magazine Luiza
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beats
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Dropbox
5. Giff Gaff
6. Google X
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. Airbnb
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Beauty’in
3. Danone
4. Graze
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Desigual
3. Editd
4. Gilan
5. Greenbox
6. Indetix
7. Patagonia
8. Rapha
9. Threadless
10. Tom’s
1. Alior Sync
2. Commonwealth
3. Fidor
4. First National
5. Handelsbanken
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Flipboard
4. Netflix
5. Pixar
6. Red Bull
7. Supercell
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfutureretail
Futurehealth Futuretech FuturemakersFutureBank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
Futuremedia
1. Ashoka
2. AzuriTech
3. Chile AIC
4. Graal Bio
5. IBM
6. IDEO
7. Kickstarter
8. Li & Fung
9. Live Nation
10. Salesforce
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. Usain Bolt
5. The Elders
6. Lovemarks
7. Oregon Project
8. ParkRun
9. WWF
10. You
Futureservice FutureBrands
www.gamechangers.pro
© Peter Fisk 2014
Change your game
THINKChange your
vision
Change your
story
Change your
market
disruptChange your
strategy
INSPIREChange your
brand
createChange your
business
AMPLIFYChange your
potential
sustainChange your
impact
Change your
relationship
ENABLEChange your
experience
resonate
mobilise
explore
© Peter Fisk 2013
What do “Gamechangers” do?
© Peter Fisk 2014
Gamechangers.pro
16 ways to innovate your business
Brand
innovation
Purpose
innovation
Strategy
innovation
Concept
innovation
Structural
innovation
Process
innovation
Resource
innovation
Financial
innovation
Market
innovation
Customer
innovation
Experience
innovation
Relational
innovation
Pricing
innovation
Channel
innovation
Service
innovation
Product
innovation
Acting
with speed
and agility
Connecting
ideas and
people
Passion to
make life
better
Having an
audacious
attitude
Shaping
your own
vision
Making
sense of
change
Persisting
to make it
happen
What kind of people does it take?
© Peter Fisk 2014
Gamechangers.pro
Strategies for a fast changing world
Delivering great customer experiences
Building brands in a connected world
Marketing that is real and realtime
Innovating the whole business
Transformational business leaders
Marketing to Gen Y Content marketing Brand extensions Growth strategies
Marketing to women Brand storytelling Franchising and licensing Scenario planning
Marketing to over 60s Social local mobile Crowds and co-creation Strategic market planning
Luxury brand strategies Building communities Frugal innovation Performance metrics
Apple, CocaCola, Diesel, DSM,
Juan Valdez, Nike+…
Building brands around people not
products, to make life better.
Engaging people in more human,
collaborative and inspiring ways.
Bolder Brands
Emerging market strategies Collaborative consumption New business models Portfolio optimisation
studio … practical workshops for business leaders by Peter Fisk
23andMe, Bharti, Alibaba, Tencent,
Xiaomi, ZaoZao …
Defining a better vision, innovative
strategy and business model.
Winning by finding your space and
playing your own game.
Apple,
Google X, Li & Fung, Pixar, Renova,
Samsung, Virgin …
Creating better business solutions
from the future back.
Future trends, better questions,
creative fusions, entrepreneurial.
Amazon, Beats, IBM, Natura,
P&G, Supercell …
Social and local, mobile and topical,
multi-channel and integrated.
Engaging people in more relevant
ways, to do more, and grow faster.
Airbnb, Lego, Nike+, Rapha,
Threadless, Zappos …
Engaging customers more deeply
through enabling experiences.
Driven by insights, propositions,
communities and advocacy.
Haier, Natura, Patagonia, Salesforce,
Tata, Unilever …
From command and control to
communicator and collaborator.
Leaders who have vision and agility
to drive change and innovation.
WeChat or WhatsApp, how to engage 16-
24 year olds through social relevance.
With the highest income growth, women
are more influential and affluent.
More over 60s than under 15s by 2025,
doing more for boomers who live to 100.
How to define luxury today, engage more
premium audience, whilst also diffusing.
Learning from the most successful local
companies and international entrants.
Coke’s “Liquid and Linked” approach
provides a better model for content.
From Diesel’s jeans to IBM’s Smarter
Planet, how to make stories contagious.
Using digital media and big data to
engage people at right time and place.
Forget loyalty cards, think movements,
people trust and are loyal to each other.
Zilok to Zipcars, sharing, renting, and
subscribing to better utilise capacity.
How to reshape brands to extend into
adjacent segments and categories
Collaborative innovation, brands and
experiences that engage people deeper.
Creating products and services from the
bottom up, low priced, simple and easy.
Redefining how your business works and
makes money, freemium to subscription.
The Growth Wheel. Developing the right
growth strategy for your business.
Making sense of the future by evaluating
trends and ideas, risks and opportunities.
Developing the right plan to beat your
competitors, engage your customers.
Turning strategy into goals into metrics
into targets into scorecards and rewards.
How to create an IP-based business
model that wins through replication.
How to focus business and product
portfolios, and brand architectures.
All workshops are customised in content and format, issue-driven and action-driving. Examples of “big theme” workshops, typically 2-4 days in duration are:
Other more specific themes, typically one-day formats. There are also workshops specific to each sector and market eg Finance, retail, telecoms, healthcare etc.
+genius
Market Strategy
© Peter Fisk 2013
theGeniusWorks.com
www.theGeniusWorks.com
studio … practical tools for growing your business
+genius
© Peter Fisk 2013
theGeniusWorks.com
www.theGeniusWorks.com
studio … practical tools for growing your business
+genius
© Peter Fisk 2013
theGeniusWorks.com
www.theGeniusWorks.com
studio … practical tools for growing your business
+genius
© Peter Fisk 2013
theGeniusWorks.com
www.theGeniusWorks.com
studio … practical tools for growing your business
The 7 Whitespaces
1. Women and boomers
2. Cities and communities
3. Carbon and water
4. Networks and Web 3.0
5. GRIN and 50 billion devices
6. Authenticity, Meaning, Happiness
“Creativity is opening up,
Design is fusion
Innovation is closing down”
Business
Innovation
World
changing
Ideas
Economy
Accelerated
innovation
Dream like Hadid
Think like Starck
Rethink like Rutan
Care like Aravind
Challenge like Tata
Create like Alessi
Co-create like Lego
Design like Dyson
Dare like Banksy
Extend like Audigier
Experiment like El Bulli
Invest like Zennstrom
Partner like Threadless
Twist like Smith
Disrupt like Jobs
Provoke like Hirst
Simplify like Maeda
Inspire like Pixar
Persevere like Tesla
Indulge like Gu
Deliver like Guo-Qiang
Drive like Ferrari
Perform like Gaga
“Winners have the best ideas
Anybody can make
things today”
www.InnoLab.co.uk
www.theGeniusWorks.com
+genius
© Peter Fisk 2013
theGeniusWorks.com
www.theGeniusWorks.com
studio … practical tools for growing your business
The ideas factory The design Studio The impact zone
Fuzzy fronting
Paralleling
Scenarios
Deep diving
Crowdsourcing
Extreming
Rulebreaking
Imagining
Concepting
Reframing
Creative fusing
Simplifying
Partnerships
Co-creating
Prototyping
Evaluating
Launchpads
Scripting
Monetising
Propositions
Catagions
Market shaping
Extending
Delivering
Business
Innovation
Future
back
“The future is more about
space than time”
“Innovation beyond
products … making
life better”
Making bigger
ideas happen
faster and with
more impact”
“Incremental is not enough;
Don’t be limited by today”
www.InnoLab.co.uk
www.theGeniusWorks.com
+genius
© Peter Fisk 2013
theGeniusWorks.com
www.theGeniusWorks.com
studio … practical tools for growing your business
The 7 Secrets of Leonardo
1. Relentless curiosity
2. Seeing more
3. Thinking bigger
4. Making connections
5. Embracing paradox
6. Courageous action
7. Enlightened mind
Could you be
the da Vinci
of our times?
www.InnoLab.co.uk
www.theGeniusWorks.com
Creative
Visionaries
Border
Crossers
Game
changers
Inspire and
Enable
Touching people deeper
Doing more for their worlds
Imagination + Intelligence = Extraordinary Results
“Be bold, be brave,
be brilliant”
Innovation from the future back …Introducing “Creative Genius” the new book by Peter Fisk
+genius
www.theGeniusWorks.com
www.InnoLab.co.uk
www.theGeniusWorks.com© Peter Fisk 2013
theGeniusWorks.com
Create and innovate … Are you the Leonardo da Vinci of business today?
www.theGeniusWorks.com
© Peter Fisk 2013
theGeniusWorks.com
studio … practical tools for growing your business