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Welcome to a new world
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Volatile but vibrant
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Complex and crazy
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7.7 billion people
by 2020
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1 billion more people
in just 10 years
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52% middle class
(mostly in Asia)
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40% growth in global economy
by 2020
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Most of it in Asia
(most in China)
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New winners
New losers
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Crisis
Shake-up
Change
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West to East
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Big to Small
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Changing world
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Changing world
Changing rules
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More female. More urban.
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Infotech
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Infotech
Biotech
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Infotech
Biotech
Nanotech
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Disruption
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Opportunity
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50 billion devices connected
(8 devices per person)
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Anytime. Anywhere
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Talking
Working
Shopping
Playing
Learning
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Dreaming
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New experiences
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New business models
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Enabling people to do more
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Intelligent. Collaborative.
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Intelligent. Collaborative.
Instant.
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Power shift
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Few to many
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Business to customer
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No boundaries
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Convergent sectors
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Convergent sectors
Connected technologies
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Convergent sectors
Connected technologies
Complex lives
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Augmented reality
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Enhancing the real world
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Fragile planet
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Water
Oil
Gold
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Social tension
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Beliefs
Fairness
Happiness
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Changing how we think
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Changing how we learn
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Changing how we work
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Ideas world
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Ideas world
Human world
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Unlimited possibility
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Where to focus?
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How to be different?
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Balancing short-term
… and long-term
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From Geographies to Global
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From Control to Collaboration
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Mass markets
to
Global niches
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Volume and share
or
Profit and value
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What will you do?
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Think bigger
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Think bigger
Think smarter
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Think bigger
Think smarter
Think different
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Play the new game
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Change the game
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See things differently
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Think different things
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How will you change?
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Creative
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Innovative
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Creative
and
Innovative
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The next generation
of business
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Changing their worlds
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Making life better
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The Gamechangers
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VUCA WORLD
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Volatile
Uncertain
Complex
Ambiguous
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Vibrant
UnREAL
Crazy
Astounding
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Here’s to tHe crazy ones ...
The misfits. The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them,
quote them, disbelieve them,
glorify or vilify them.
About the only thing you can't do is
ignore them.
Because they change things.
“Times of turbulence are the most
exciting times ... because
everything changes”
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GE born in a
recession
1876
HP born in a
recession
1929
born in a
recession
1975
MTV born in a
recession
1981
born in a
recession
2001
iPod
Microsoft
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gamechangers in the content world
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Human
+genius
PIXAR
BEING HUMAN
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Current TV
USER-GENerated
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WORDPRESS
Express yourself
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gamechangers in the travel world
![Page 113: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/113.jpg)
Air Asia
Virtual Model
![Page 114: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/114.jpg)
ALOFT
Living spaces
![Page 115: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/115.jpg)
Air BNB
RENT YOUR ROOM
![Page 116: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/116.jpg)
gamechangers in the gaming world
![Page 117: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/117.jpg)
ZYNGA
SOCIAL IS FUN
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LEGO
ONLINE COMMUNITY
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+genius
LIVE NATION
MONEY is still real
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gamechangers in the fashion world
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UNIQLO
SOCIAL RETAILING
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THREADLESS
CO-CREATED CLOTHES
![Page 123: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/123.jpg)
ZAPPOS
SELLING HAPPINESS
![Page 124: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/124.jpg)
gamechangers in the automotive world
![Page 125: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/125.jpg)
+genius
ZIPCARS
rent Don’t BUy
![Page 126: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/126.jpg)
TESLA
GOOD AND SEXY
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+genius
BETTER PLACE
From the future back
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gamechangers in the banking world
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SAFARICOM
NEW CURRENCIES
![Page 130: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/130.jpg)
SQUARE
CASHLESS WORLD
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METROBANK
MAKING IT FUN
![Page 132: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/132.jpg)
gamechangers in the healthcare world
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WUXI PHARMATECH
GENERIC DRUGS
![Page 134: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/134.jpg)
networks +genius
23 & ME
DO IT YOURSELF
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+genius
PATIENTS LIKE ME
communities for life
![Page 136: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/136.jpg)
gamechangers in the start-up world
![Page 137: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/137.jpg)
KICKSTARTER
Crowd investors
![Page 138: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/138.jpg)
LI & FUNG
Instant capabilities
![Page 139: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/139.jpg)
+genius
ALIBABA
Globally connected
![Page 140: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/140.jpg)
gamechangers
![Page 141: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/141.jpg)
© GeniusWorks 2012. All rights reserved.
![Page 142: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/142.jpg)
© GeniusWorks 2012. All rights reserved.
![Page 143: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/143.jpg)
0
5
10
0
5
10
0
5
10
0
5
10
0
5
10
Purpose to make
life better in a
profitable way
Objective to make
great products and
maximise profits
Shaping markets
through vision and
total innovation
Competing by
being slightly
better or cheaper
Making a difference
socially and
environmentally
Complying with
legal and ethical
standards
Building networks
of partners and
customers
Using existing
supply and
distribution chains
Collaborating to
engage and
enable more
Making and
selling products to
customers
0
5
10
Connecting
people and their
passions
Customers are
anonymous and
individual
Participative Social Networked Creative Responsible Human
© GeniusWorks 2012
gamechanger profiler
![Page 144: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/144.jpg)
gamechanger profiler
On a scale of 1 to 10 …
How good are we currently
at being human?
Purpose to make life
better in a
profitable way
Objective to make
great products and
maximise profits
10
9
8
7
6
5
4
3
2
1
![Page 145: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/145.jpg)
gamechanger profiler
On a scale of 1 to 10 …
How good are we currently
at being creative?
Shaping markets
through vision and
total innovation
Competing by being
slightly better or
cheaper
10
9
8
7
6
5
4
3
2
1
![Page 146: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/146.jpg)
gamechanger profiler
On a scale of 1 to 10 …
How good are we currently
at being responsible?
Making a difference
socially and
environmentally
Complying with legal
and ethical
standards
10
9
8
7
6
5
4
3
2
1
![Page 147: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/147.jpg)
gamechanger profiler
On a scale of 1 to 10 …
How good are we currently
at being networked?
Building networks of
partners and
customers
Using existing supply
and distribution
chains
10
9
8
7
6
5
4
3
2
1
![Page 148: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/148.jpg)
gamechanger profiler
On a scale of 1 to 10 …
How good are we currently
at being social?
Connecting people
and their
passions
Customers are
anonymous and
individual
10
9
8
7
6
5
4
3
2
1
![Page 149: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/149.jpg)
gamechanger profiler
On a scale of 1 to 10 …
How good are we currently
at being participative?
Collaborating to
engage and enable
more
Making and selling
products to
customers
10
9
8
7
6
5
4
3
2
1
![Page 150: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/150.jpg)
gamechanger profiler
On a scale of 1 to 10 …
How good are we currently
at being responsible?
Making a difference
socially and
environmentally
Complying with legal
and ethical
standards
10
9
8
7
6
5
4
3
2
1
![Page 151: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/151.jpg)
0
5
10
0
5
10
0
5
10
0
5
10
0
5
10
Purpose to make
life better in a
profitable way
Objective to make
great products and
maximise profits
Shaping markets
through vision and
total innovation
Competing by
being slightly
better or cheaper
Making a difference
socially and
environmentally
Complying with
legal and ethical
standards
Building networks
of partners and
customers
Using existing
supply and
distribution chains
Collaborating to
engage and
enable more
Making and
selling products to
customers
0
5
10
Connecting
people and their
passions
Customers are
anonymous and
individual
Participative Social Networked Creative Responsible Human
gamechanger profiler
© GeniusWorks 2012
![Page 152: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/152.jpg)
Business
narrow
view
Business
narrow
view
Customer
broader
view
Business Customer
REFRAME THE CHALLENGE 1
![Page 153: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/153.jpg)
MORE OPPORTUNITIES
Business
narrow
view Products
I can solve
my problem
Business Customer
![Page 154: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/154.jpg)
MORE ENDURING
Business
narrow
view Transaction
Enabling me
to do more
Business Customer
![Page 155: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/155.jpg)
MORE EMOTIONAL
Business
narrow
view Rational
I want to tell
my friends
Business Customer
![Page 156: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/156.jpg)
MORE VALUABLE
Business
narrow
view Commodity
It’s changed
my life
Business Customer
![Page 157: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/157.jpg)
![Page 158: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/158.jpg)
Observe them in everyday situations
Learn from complaints and online forums
Talk with consumers in depth
Try it out yourself
Use qualitative and quantitative research
consumer immersion
![Page 159: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/159.jpg)
consumer immersion
Connect & Develop
Design Thinking
+genius
![Page 160: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/160.jpg)
60% Profits growth
![Page 161: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/161.jpg)
Business model
Finance
Networking
2. Networking enterprise’s structure/ value chain
1. Business model how the enterprise makes
money
Channel
Delivery
Brand
Customer experience
10. Customer experience how
you create an overall
experience for customers
9. Brand how you express your offering’s benefit to customers
Core process
Process
Enabling process
3. Enabling process assembled capabilities
4. Core process proprietary processes that add value
6. Product system extended system that surrounds an offering
Product performance
Offering
Product system
Service
7. Service how you service your customers
5. Product performance basic features, performance and functionality
8. Channel how you connect your offerings to your customers
TYPES OF Innovation
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Volume of innovation efforts Last 10 years
Business model
Finance
Networking
Channel
Delivery
Brand
Customer experience
Core process
Process
Enabling process
Product performance
Offering
Product system
Service
Where we focused
![Page 163: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/163.jpg)
Business model
Finance
Networking
Channel
Delivery
Brand
Customer experience
Core process
Process
Enabling process
Product performance
Offering
Product system
Service
Cumulative value creation Last 10 years
What impact it made
![Page 164: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/164.jpg)
Innovate business models 2
![Page 165: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/165.jpg)
+genius
![Page 166: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/166.jpg)
GROUPON
![Page 167: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/167.jpg)
![Page 168: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/168.jpg)
SPOTIFY
![Page 169: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/169.jpg)
THE INNOVATION PREMIUM 3
50%
$200
$150
$100
$50
$0
Premium paid by investors who
expect future innovations to
generate larger income streams
Income stream (NPV) from the
existing business
![Page 170: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/170.jpg)
MOST INNOVATIVE COMPANIES?
![Page 171: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/171.jpg)
73%
$200
$150
$100
$50
$0
59% 58% 52% 50%
BEST INNOVATION PREMIUM
![Page 172: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/172.jpg)
“I can’t sit in
headquarters and
pretend I’m in touch.
Odds are, what we’re
using today will be
obsolete in a few
years.
The past is never the -
future. But it’s easy to
get caught up in the
present”
Marc Benioff,
Salesforce.com
![Page 173: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/173.jpg)
MOST INNOVATIVE COMPANIES
![Page 174: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/174.jpg)
"We do not innovate
around products, but
around a flow or well-
being experiences.
Innovation is done by
biologists,
pharmacists,
marketers,
sociologists,
psychologists”
Victor Fernandes,
Natura Cosmetics
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"In an entrepreneur,
ambition outstrips
resources and that
inequality forces the
entrepreneur to think
differently. We've
learned to innovate by
raising our ambitions
and constraining our
resources."
Nitin Paranipe,
Hindustan Unilever
![Page 176: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/176.jpg)
P&G WITH AG LAFLEY
23% 35%
1991-2000 2001-2010
![Page 177: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/177.jpg)
APPLE WITH STEVE JOBS
37%
1980-85 1999-05
-31%
52%
1986-98 2006-10
![Page 178: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/178.jpg)
© GeniusWorks 2012. All rights reserved.
+genius
APPLE MAGIC
![Page 179: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/179.jpg)
© GeniusWorks 2012. All rights reserved.
![Page 180: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/180.jpg)
© GeniusWorks 2012. All rights reserved.
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![Page 182: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/182.jpg)
gamechanger will you be a
![Page 183: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/183.jpg)
Are you ready?
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![Page 185: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/185.jpg)
TO CHANGE YOUR WORLD?
![Page 186: Gamechangers: The Next Generation of Business Innovation by Peter Fisk](https://reader033.vdocument.in/reader033/viewer/2022051207/5416e3da7bef0a50738b7cca/html5/thumbnails/186.jpg)
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INNOVATING BUSINESS
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INNOVATING BUSINESS
LIKE NEVER BEFORE
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PRODUCTS
PROCESSES
EXPERIENCES
APPlICATIONS
BUSINESS MODELS
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A world of unlimited
possibilities
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50 of tHe WorLD’s moST
INNOVATIVE BUSINESSES
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23 & Me … reaD My Dna, reaD My fUtUre LIfe
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Air Asia ... “BottoM of tHe pyraMID” takes off
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AIR BNB … seLLInG tHe WorLD’s spare rooMs
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Aberchrombie & FITCH … sexUaLIseD sHoppInG cULt
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Alibaba… cHIna’s pLatforM for GLoBaL BUsIness
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Apple ... The apps revolution is just beginning
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Aravind … neW BUsIness MoDeLs cUre BLInDness
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Baidu … tHe next GeneratIon of socIaL netWorks
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Better Place … cHarGe poInts for cLean cars
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BYD ... Warren BUffett’s cHInese eLectrIc DreaM
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CitizenM ... Hotels for a mobile generation
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Current TV … User-generated programming
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E-Cloth ... Performs better without pollutants
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El Bulli … WorLD’s Best restaUrant (cHeMIstry LaB)
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First Solar ... leaders in alternative energy
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Golla ... bags dedicated to electronic devices
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Grameen ... Microcredits to escape poverty
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Guggenheim ... inspiring the rebirth of Bilbao
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Iberdrola ... Harnessing the wind and waves
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IBM ... Creating visions for a smarter planet
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INTUITIVE SURGERY … roBotIc anD reMote operatIons
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KICKSTARTER ... CROWDFUNDING YOUR BUSINESS
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Lego … froM BrIcks to coMMUnItIes
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Li & Fung… enaBLInG anyBoDy to Do anytHInG
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Live Nation … reDefInInG LIve music EXPERIENCES
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M-Pesa … a neW cUrrency for afrIca
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METHOD … carInG anD cLeaner
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Nike ... Open and sustainable innovation
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Nintendo … Miyamoto makes games sociable
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Novartis … tHe fUtUre of personaLIseD MeDIcInes
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Le Pain Quotitien … Recreating Authentic experiences
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Patients Like Me … GenetIc coDes cHanGe prIorItIes
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Philosophy ... beauty is about people not ingredients
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PIXAR ... TECHNOLOGY TO BE EMOTIONAL
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P&G Pur … pUrIfIeD Water DoInG GooD
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Samsung … yIn anD yanG of tecHnoLoGIcaL DesIGn
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Schenzen Stock Exchange … tHe neW Wall Street
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SUPERDRY … froM Market staLL to GLoBaL fasHIon
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Tata … carInG capItaLIsM anD frUGaL InnovatIon
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TENCENT … BUILDInG tHe WorLD’s LarGest socIaL netWork
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Tesla ... Better, faster and sexier than a Ferrari
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Threadless … t-shirts designed by the crowd
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Umpqua Bank … InspIreD By starBUcks anD Gap
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UNIQLO … DESIGNED TO BE SOCIABLE AND ACCESSIBLE
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Virgin Galactic … Inter-continental travel
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zappos zappos Zappos ... Delivering happiness
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zYNGA … THE FUTURE OF GAMING HAS ARRIVED
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zappos zappos Could you change the world too?
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SEEING WHAT EVERYONE
HAS SEEN
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THINKING WHAT NOBODY
HAS THOUGHT
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What will you DO
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What will you DO
TO CHANGE YOUR WORLD?
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WILL YOU BE A
GAMECHANGER?
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BE BOLD
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BE BOLD
BE BRAVE
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BE BOLD
BE BRAVE
BE BRILLIANT
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Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changing
business world, learning from a new generation of business, digital and physical, large and small
… inspiring and enabling you to innovate and win in the new marketspaces. He is a bestselling
author and inspirational speaker, and consultant to leading companies around the world .
Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation business
with offices in London and Budapest, Dubai and Istanbul, that works with senior management to
“see things differently” – to develop and implement more inspired strategies for brands,
innovation and marketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitated innovation process based on deep customer insights and creative thinking, and
BrandOptima is a platform to develop better brands and brand portfolios.
His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rockets
scientists, in "the essential guide to innovation for visionaries, border crossers and game
changers". From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks to
inspire your ideas, and make them happen. Marketing Genius explores the left and right-brain
approaches to competitive success (translated into 35 languages), Customer Genius describes
how to build a customer-centric business, Business Genius is about inspired leadership and
strategy, whilst People Planet Profit explains how to grow, and do good.
Peter grew up in the remote farming community of Northumberland, in the North East of England,
and after exploring the world of nuclear physics, joined British Airways at a time when it was
embarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brand
management.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He
works across sectors, encouraging business leaders to take a customer perspective, and
learning from different types of experiences. His clients include American Express and Aeroflot,
Coca Cola and Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft,
O2 and Orange, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and
Virgin, Visa and Vodafone.
He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest
marketing organisation. He led the strategic marketing consulting team of PA Consulting Group,
was MD of Brand Finance and partner of The Foundation, before founding his own business. He
was recently described by Business Strategy Review as “one of the best new business thinkers”
and is in demand around the world as an expert advisor and energising speaker.
.
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+peter fisk customer
Peter Fisk
@geniusworks
www.theGeniusWorks.com
Website: www.theGeniusWorks.com
Twitter: @geniusworks
Email: [email protected]
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