DEVELOPER

RETAILER

PUBLISHER

DISTRIBUTOR

PLATFORM

CONSUMER

The people who make the game.

Responsible for the marketing and

promotion of the game.

Sorts out the logistics and delivery of the game to retail or consumers.

The console/ machine/ format you

play the game on.

The outlet where consumers exchange

money for the product.

The audience or the people who buy the

game.

GAMES

INDUSTRY

STRUCTURE