Download - GAmpi MEC Meetings Industry Trends
3
4
New Normal
Decitica Research
20% of population
6 in 10 women
Fewer Gen X & Gen Y
20% of population
6 in 10 women
Fewer Gen X & Gen Y
Already considered
tightwads
Most difficult to
market to
29% of population
6 in 10 women
Primarily Gen X
Forced frugality
Challenging group
to attract
29% of population
6 in 10 women
Primarily Gen X
29% of population
6 in 10 men
Over represented by people in 60s
29% of population
6 in 10 men
Over represented by people in 60s
1/3 HHI > $75K
Best group to
market to
22% of population
Slightly more women
than men
Gen Y
Indifferent
Attractive target for
youth market
22% of population
Slightly more women
than men
Gen Y
What Does This Mean To You?
• Steadfast Frugalists
• Involuntary Penny Pinchers
• Pragmatic Spenders
• Apathetic Materialists
10 New NormalsThe impact of the new normal on meeting
and event professionals
• Price Integrity
• Rate Transparency
• Less Brand loyalty
• Online footprint
• Social mediainteractions
• B There B4 the Sale
• Geo-location
Process to monitor, engage & manage conversations &relationships with existing & prospective customers & influencers across the Internet, social networks & digital channels. ~ Mark Walsh
Incentive Research Foundation Pulse Survey Report, 8/2010
• New Competitive Set
• Packages
• RFP Overload
• Grids
• Selling brass & glass
• More small biz
34
Over Incentive TravelIncentive Research Foundation Pulse Survey Report, 8/2010
SMM
decisions about
19. Successful Shows
49
• Technology infrastructure
• Systems of record vs. systems of engagement
• Helping your customers reach their customers beyond four walls of venue
Conduit For
Mature: 6-10 yrs
To Plan For
Novice workers Mature (5-10 yrs) Experienced >10 yrs
Directed Self-Directed Helping Others
Class Discovery Coaching
Course Searching (Google) Mentoring
Source: Jay Cross’ Working Smarter57
Formal & Informal
Novice workers Mature (5-10 yrs) Experienced >10 yrs
Directed Self-Directed Helping Others
Class Discovery Coaching
Course Searching (Google) Mentoring
Lecture Trial-and-error Storytelling
Test/Exam Collaborating Giving Feedback
1 Right Answer Asking Nurturing
Source: Jay Cross’ Working Smarter58
Formal & Informal
Novice workers Mature (5-10 yrs) Experienced >10 yrs
Directed Self-Directed Helping Others
Class Discovery Coaching
Course Searching (Google) Mentoring
Lecture Trial-and-error Storytelling
Test/Exam Collaborating Giving Feedback
1 Right Answer Asking Nurturing
Curriculum Skimming Modeling
Listening Observing Reflecting
Instructions Conversing Connecting
Source: Jay Cross’ Working Smarter59
Formal & Informal
61
62
Threat or Opportunity
74
• Steadfast Frugalists
• Involuntary Penny Pinchers
• Pragmatic Spenders
• Apathetic Materialists
76
To expect a normal recovery cycle, whether it is corporate profits or lending or consumer spending or capital investment, or pick the category—increased meeting attendance, or association growth, or…
is just notreasonable.
~ Don Reynolds, Economist 21st Century Forecasting
Planning Meetings & Events…
Not A Piece Of Cake
79
Adult Ed & Meetings
80
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