Gartner Portals, Content & Collaboration Summit 2013April 29 – May 1San Diego, CAgartner.com/us/pcc
CREATING EXCEPTIONAL USER EXPERIENCES
ADVANCING SOCIAL COLLABORATION
EXPLOITING UNSTRUCTURED CONTENT
MIGRATING TO MOBILE APPLICATIONS
OPTIMIZING SHAREPOINT
HOT TOPICS
EARLY-BIRD DISCOUNT Register by March 1 and save $300
Gartner Portals, Content & Collaboration Summit 20132
Engage at the Nexus of Social, Mobile, Information and CloudExceeding expectations with every engagement The nexus of forces — the convergence of social, mobile, information and the cloud — is revolutionizing the way we interact with employees, customers and constituents.
At Gartner Portals, Content & Collaboration Summit 2013, April 29 – May 1, in San Diego, CA, we’ll paint a comprehensive picture of what’s changed and what’s ahead, and give you the tools, insights and best practices to deliver exceptional user experiences. You’ll get pragmatic essentials, such as optimizing SharePoint, deriving business value out of unstructured content and crafting new practices to make social and mobile more secure. You’ll also get big-picture thinking about portal innovations, as well as help in making customers and constituents want to use social collaboration and in migrating to mobile platforms. Join us to modernize what you’ve got, understand what’s ahead, deliver exceptional user experiences and transform your workplace.
New year — New reasons to attend
• Newvenueandlocation:ManchesterGrandHyatt,SanDiego,CA
• Pervadingfocusonhowthenexusofforcesisrevolutionizingtheportals,content and collaboration space
• FascinatingkeynoteswithUXexpertDonNormanandbusinessvisionary and artist Erik Wahl
• All-newworkshops,clinics,debates,GartnerMagicQuadrants,speednetworkingsessions…evenaGartneranalyst“showandtell”
• Real-worldcasestudiesofinnovationsandbestpracticescoveringuserexperience, content management, collaboration and mobility
GarTNEr PrEdICTS
By 2014, refusing to communicate with customers via social channels will be as harmful as ignoring emails or phone calls is today.
By 2014, Apple will be as accepted by enterprise IT as Microsoft.
Visit gartner.com/us/pcc for agenda updates and to register 3
Engage at the Nexus of Social, Mobile, Information and Cloud
Excellent. Learned
a lot of valuable
things. Many thought-
provoking ideas.
Nowjustneedto
do something with
all this info! Cindy PaulVice President, Director of Global Enterprise TechnologyLeo Burnett2012 PCC summit attendee
The year’s most valuable conference for all topics critical to employee, customer and constituent engagementDiscover new thinking, not found anywhere elseOurconferenceagendadeliversoriginal,just-releasedresearchontoday’shottesttopics.Getreadytoexperiencean“aha”momentthatdeepensyourunderstanding and takes you to the next level of engagement.
Experience dynamic learningTherealvalueofGartnersummitsisnotjustwhatyoulearnbuthowyou learn it. Designed to meet your experience level and information needs, our summitsofferavarietyofdynamic,interactiveformats:tutorials,analyst-userroundtables,workshops,Gartneranalystandguestkeynotes,facilitatednetworking opportunities and more.
Build and expand your networkInteractwithyourpeersfromtheworld’sleadingorganizations.Networking is the single most effective way to make new contacts, learn from others and validate your plans against what your peers are doing.
Leverage our analyst researchOur 890 analysts publish thousands of pages of original, unbiased research annually and engage in 319,000 one-to-one client interactions each year. Access their knowledge and expertise on-site and be sure to book time with them in private, 30-minute analyst consultations.
4 Keynote Sessions
5 Meet the Analysts
6 Agenda Tracks
7 Session Descriptions
8 Agenda at a Glance
14 Solution Showcase
15 Registration and Pricing
TaBLE OF CONTENTS
Gartner Portals, Content & Collaboration Summit 20134
KEYNOTE SESSIONS
Guest keynotes
Engage at the Nexus of Social, Mobile, Information and Cloud
The forces reshaping computing are keenly felt at the heart of this conference. Together, social, mobile, content and the cloud force enterprises to rethink how they communicate with and serve employees, customers and constituents. Getasenseoftechnology’sfutureaswelookatthenexusofforces.
Your Engagement action Plan for the Next 12 Months
Afterawhirlwindthreedays,anensembleofGartneranalystswillsendyouonyour way with key recommendations and action plans for optimal engagements during the next 12 months. We highlight key recommendations you may have missedinothersessionsthroughouttheconference.Theresult:astraightforward,bulleted road map for how to leverage the nexus of forces to optimize your engagements with and among employees, customers and constituents.
Gartner keynotesChris HowardManaging Vice President
don NormanCofounder, The Nielsen Norman Group, Best-Selling Author
Erik WahlGraffiti Artist, Author, Entrepreneur and Philanthropist
Emotional design: Total User Experience
It’s all about emotion. To the scientist, emotion has many complex facets. Don Normanshowshowemotioncanbetreatedasthreedifferentcomponents,each having very different implications for design, for business and for your customers. The visceral level is innate and common across cultures. The behavioral level is learned and different for everyone. Reflection, the highest level, is all about image and memory. Perform badly here, and it can take years to recover.
The art of Vision
As the business landscape changes, leaders must foster a steady stream of disruptive strategies and unexpected solutions to stay ahead. To thrive, executives and entrepreneurs need to rethink the habits that have made them successful, and challenge the conventional wisdom and industry models that have defined their world. Through this entertaining keynote, Erik Wahl uncovers new ways to make your organization more creative, innovative and profitable. But, more so, he helps attendees see the need to become better storytellers, both inside and outside the organization.
Private consultations with a Gartner analyst provide targeted, personalized advice to help you plan proactively and invest wisely. Your take-away: actionable solutions that speak specifically to your situation. As a Gartner conference attendee, you are entitled to two private, 30-minute consultations with an analyst of your choice (preregistration required).
MEET ONE-ON-ONE WITH a GarTNEr aNaLYST
Whit andrewsVice President and Distinguished Analyst, Conference Chair
Visit gartner.com/us/pcc for agenda updates and to register 5
MEET THE aNaLYSTS
Tom austin Ian Finley
Whit andrews
Mick MacComascaigh
Brian Blau Mike Gotta
Mark r. Gilbert
Karen M. Shegda
Matthew W. Cain Chris Howard
Hanns Koehler-Kruener
Nikos drakos
Ken Parmelee
Carol rozwell
Gartneranalystsdrawonthereal-lifechallengesandsolutionsexperiencedbyclientsfrom12,400distinct organizations worldwide.
SOCIaL MOBILITY
Mark driver Jim Murphy david Mitchell Smith
Gene Phifer
andrew Walls
ray Valdes
Brian Prentice
USEr ExPErIENCE aNd POrTaLS
CONTENT MaNaGEMENT
By 2016, over 50% of mobile apps deployed will be hybrid.
David Mitchell Smith Vice President and Gartner Fellow
By the end of the decade, we believe cloud email will account for about 65% of the enterprise email market.
Tom Austin Vice President and Gartner Fellow
For more information, Gartner clients can reference “The Gartner Position on Cloud Email”
For more information, Gartner clients can reference “Predicts 2013: Mobility Becomes a Broad-Based Ingredient for Change”
Gartner Portals, Content & Collaboration Summit 20136
User Experience Platforms and Portals Intuitive and uncluttered software, Web and portal experiences — user experience(UX)—winsinthemarket.Unfortunately,poorUXdesignremainsthenormformostbusinessapplicationsoftware.TheUXplatform(UXP),anaturalevolutionofthevenerableportal,willhelpyoucreateexcitingUXforyournexusapplications.
• Creating exceptional user experiences
• Developing unbound portals
• Understanding the five graphs of the modern Web
• Mobilizing your portal strategy
Governing and Exploiting Content Freshopportunitiesareinjectingnewlifeintoenterprisecontentmanagement(ECM)andthewayorganizationsderivevaluefromcontent. To do this, however, you must effectively govern content usage, understandhowbesttoderiverealvaluefromthecontent“chaos” and hone your strategies to achieve a higher return on information.
• Exploiting unstructured content for business value
• Optimizing SharePoint• Recognizing and leveraging the unique
nature of mobile content• Getting the best deal for, and most out
of, your ECM and WCM systems
Social Collaboration Collaboration is now mobile, cloud-based, contextual and social. We help business and IT leaders responsible for collaboration and social initiatives to optimize their investments, regain the trust of business stakeholders and engage individuals both inside and outside the organization.
• Getting users to adopt social collaboration
• Creating social media policies and risk mitigation plans
• Harnessing social to drive innovation• Understanding how to profit from
Gen4 collaboration
The Mobile Organization By year’s end, the number of smartphones and tablets will exceed the number of PCs, yet few organizations are ready for this reality. We examine how mobility will revolutionize how you engage with employees, customers and constituents, heralding a world of opportunity for business and society, but introducing an array of risk and compliance issues, as well.
• Empowering mobile workforces securely• Migrating to mobile platforms• Managing the ever-widening array of
mobile devices• Evaluating public vs. private app
stores, and your next steps
aGENda TraCKS
Hot topics by track
Notable session formatsAnalyst-user roundtablesThesetopic-drivenend-userdiscussionsaremoderatedbyGartneranalysts. Learn what your peers are doing around particular issues and acrossindustries(preregistrationrequired).
End-user case studies Hear“thisishowwemadeithappen”insightfromend-userexecutiveswho are enhancing their customer and constituent engagements daily. The latest case study information will be added to the agenda as it’s confirmed at gartner.com/us/pcc.
Visit gartner.com/us/pcc for agenda updates and to register 7
SESSION dESCrIPTIONS
Preconference Sessions
T1. Tutorial: How New Platforms, Channels and deployment Models affect the design of User Experience
Userexperiencedesignhasneverbeenmore important, nor has it ever been so difficult to master. Compounding the challenge is a host of new platforms, channels and deployment models. We look at how these dynamics are impacting user experience design.
Ray Valdes
N1. Speed Networking: Getting Social With Fellow attendees
Attendees get a chance to connect, network and discuss with their peers the issues most relevant to them. After an initial introduction, participants are paired for a quick conversation on mutual topics of interest, then each participant moves on to do the same with someone else. Those pairs who would like to continue their conversations after the session’s finished will have a chance to do so.
Whit Andrews, Nikos Drakos
TraCK a
User Experience Platforms and Portals
a1. The Five Graphs of the Modern Web
The competitive dynamics of the consumer Internet sector are shaped by five data models. The social graph is the most visible, but others have equivalent power.
Ray Valdes
a2. Panel: designing apps for the Work People really do by Using Information They Need
Soundssimpleenough:Designyourapplications for the work people really do, using the information they really need. Truth is, that’s very difficult. We discuss best practices for getting it done.
Brian Blau, Mike Gotta, Brian Prentice
a3. How disruptive Vendors are Threatening Your Incumbent Vendors
The nexus of forces is disrupting the IT industry’s status quo. Some vendors that have best represented and taken advantage of these forces includeApple,Google,AmazonandFacebook.Wedelveintothesedisruptive forces, how the disruptive vendors are affecting the established enterprise vendors and how enterprise IT strategies will need to change as a result.
David Mitchell Smith
a4. Case Study: Your Next Intranet — Combining Portal and Social disciplines to Improve Business Processes
Companies are using social approaches to improve employee engagement, often utilizing social to enhance or replace existing portal technology. We discuss how companies can use social and portal technologies together to improve business productivity and performance.
Jim Murphy
a5a. To the Point: The Nexus of Forces — driving Innovation
The forces of the nexus, which are not easily controlled by IT, are pushing themselves to the forefront of IT spending and evolving quickly. IT organizations must balance security
against access, and continue to meet the expectations of individuals who are more technology-savvy than ever before. IT leaders will need to reconsider — and maybe even rebuild — IT’s capabilities.
David Mitchell Smith
a5b. To the Point: The Modern Web
Web technologies continue to advance rapidly.InnovationslikeHTML5,HTTP2and the semantic Web already demand attention, and will soon greatly impact your IT strategies. The challenge is to discern which of these innovations are ready for prime time, and which need more time to mature.
Gene Phifer
a6. Panel: The Secret Life of digital design agencies
Digital design firms are becoming centralplayersinUXwork,particularlyas marketing departments engage with them for customer-facing mobile and Web solutions. Design agencies are nothing like IT organizations when it comes to approach, processes and people. We interview two senior executives from leading design agencies to explore these differences and give attendees a unique insight into this world.
Moderated by Brian Prentice
a7. Open development Inside the Enterprise
We examine what IT leaders can learn from open source, social networking and crowdsourcing trends to build more-agile development teams, and to adopt best practices capable of meeting the demand for IT solutions on“Internettime.”
Mark Driver
Continued on page 10 �
Gartner Portals, Content & Collaboration Summit 20138
aGENda aT a GLaNCE
SUNDAY, APRIL 28 2:30p.m. Registration3:00p.m. T1. Tutorial:HowNewPlatforms,ChannelsandDeploymentModelsAffecttheDesignofUserExperienceRay Valdes4:30p.m. N1. SpeedNetworking:GettingSocialWithFellowAttendeesWhit Andrews, Nikos Drakos
MONDAY, APRIL 297:00a.m. Registration and Attendee Breakfast8:15a.m. K1. Gartner Opening Keynote Engaging at the Nexus of Social, Mobile, Information and Cloud Chris Howard, Managing Vice President9:15a.m. NetworkingBreak
Track aUser Experience Platforms and Portals
Track BGoverning and Exploiting Content
Track CSocial Collaboration
Track dThe Mobile Organization
analyst-User roundtables Workshops, Clinics and Magic Quadrant Theaters
9:45a.m. A1.TheFiveGraphsoftheModernWeb Ray Valdes
B1. TheNewEnterpriseContentManagementScenario Mark R. Gilbert
C1.HarnessingtheBeast:HowtoProfitFromGen4Collaboration Matthew W. Cain, Mike Gotta
D1. The Mobile Scenario Ken Parmelee AUR1. Why an App Isn’t an Application Brian Prentice
AUR2.SelectingandNegotiatingthe Best WCM System for Your Online Channel Optimization Initiative Mick MacComascaigh
W1.Workshop:BuildDevelopmentCommunitiestoBuildBetter Software Mark Driver (10:00–11:30a.m.) 11:00a.m. A2.Panel:DesigningAppsfortheWorkPeopleReally
DobyUsingInformationTheyNeedBrian Blau, Mike Gotta, Brian Prentice
B2.SharePoint2013:AdvancementsandImpacton Portals, Content Management and Collaboration Jim Murphy
C2.Debate:YouSaySocialAnalytics,ISayBigBrotherSurveillance Tool Carol Rozwell, Andrew Walls
D2.CaseStudy:GoneMobile—SwitchingFromPCstoDevicesIan Finley
AUR3.GettingSharePointandEnterpriseSocialNetworkingApplications to Work Together Nikos Drakos
AUR4. Best Practices in Mobile Content Strategy and Management Hanns Koehler-Kruener
12:00p.m. Attendee Lunch and Solution Showcase Dessert Reception2:00p.m. A3.HowDisruptiveVendorsAreThreatening
YourIncumbentVendorsDavid Mitchell SmithB3.Panel:AnswerstotheMostCommonContentManagementQuestionsFromGartnerInquiries Hanns Koehler-Kruener, Mick MacComascaigh, Karen M. Shegda
C3.DesignConsiderationsforSocialNetworkingApplications Mike Gotta, Carol Rozwell
D3.HowMobileChangesEverything,andWhat to Do About It Tom Austin
AUR5.HowtoConductYourOwnWebsite Review Ray Valdes
AUR6. Best Practices for Licensing and Deploying Microsoft 365 Matthew W. Cain
MQ1. MagicQuadrantTheater:MobileDeviceManagement Ken Parmelee (1:25–1:45p.m.)W2.Workshop:YourNextVersionofSharePoint—IntheCloudorNot?Mark R. Gilbert (1:30–3:00p.m.)
3:15p.m. Solution Provider Sessions4:30p.m. A4.CaseStudy:YourNextIntranet—Combining
Portal and Social Disciplines to Improve Business Processes Jim Murphy
B4. The Myths and Realities of Mobile Content Management Karen M. Shegda
C4.DisruptiveResearchFromtheGartnerMaverickIncubator Tom Austin
D4.Debate:TheEnterpriseAppStore Ian Finley, Ken Parmelee
AUR7.LessonsofHowYouTubeCanInspireBusinessValueFromVideoContentManagement Whit Andrews
AUR8. Best Practices for Making Social Work for Your Organization Carol Rozwell
5:30p.m. Solution Showcase Reception MQ2.MagicQuadrantTheater:HorizontalPortals Gene Phifer (5:45–6:05p.m.)
6:20p.m. MQ3.MagicQuadrantTheater:ECMandWCM Mick MacComascaigh (6:20–6:40p.m.)
TUESDAY, APRIL 307:00a.m. RegistrationandBirdsofaFeatherNetworkingBreakfast8:15a.m. K2. Guest Keynote Emotional Design: Total User Experience Don Norman, Cofounder, The Nielsen Norman Group, Best-Selling Author9:15a.m. NetworkingBreak9:45a.m. Solution Provider Sessions 11:00a.m. A5a. TothePoint:TheNexusofForces—Driving
Innovation David Mitchell SmithB5a. TothePoint:GenerateCustomerLoyaltyandReduce Costs With Customer Communications Management Karen M. Shegda
C5a. TothePoint:Engagification—ApplyingGamingTechniques to Increase Social Adoption Carol Rozwell
D5a. TothePoint:ContenttoGo Hanns Koehler-Kruener
AUR9. Best Practices in InformationGovernance Mick MacComascaigh
AUR10. GettingEnthusiasticSupportFromYourSecurityTeamWhen It Comes to Social Andrew Walls11:35a.m. A5b.TothePoint:TheModernWebGene Phifer B5b.TothePoint:BeyondGoogleandSiri—How
SearchWillFuelInformationInnovation Whit Andrews
C5b.TothePoint:SociallyEnabledBusinessApplications—Finding,FollowingandFilteringWhatMatters Nikos Drakos
D5b.TothePoint:MobilizingYourPortalStrategy Jim Murphy
12:00p.m. Attendee Lunch and Solution Showcase Dessert Reception2:00p.m. A6.Panel:TheSecretLifeofDigitalDesignAgencies
Moderated by Brian PrenticeB6.CaseStudy:PreparingAheadoftheChaosofGlobalSharePointandECMDeployments Mark R. Gilbert
C6.Cloud-BasedOfficeSystems:Googlevs.Microsoft Tom Austin
D6.Panel:TheMobileWorkspace—Connect,Share, Collaborate … and Collide Whit Andrews, Matthew W. Cain, Mike Gotta, Ken Parmelee
AUR11.TheUXP:APlatformApproach to Websites, Portals and Mobile Apps Gene Phifer
AUR12. Evaluating and Debating Public vs. Private App Stores Ian Finley
MQ4.MagicQuadrantTheater:SocialSoftware Mike Gotta(12:15–12:35p.m.)W3.Workshop:PurposefulCommunication—CriticalSkills for Business Justification and Influence Carol Rozwell (1:30–3:00p.m.)
3:15p.m. Solution Provider Sessions4:30p.m. A7. Open Development Inside the Enterprise
Mark DriverB7.TheFutureofWebContentManagement:Beyondthe Web Is the Whole Experience Mick MacComascaigh
C7.CaseStudy:SocialCollaborationNikos Drakos D7. Ten Mobile Apps That Are Changing the World Ian Finley
AUR13. Best Practices in Enterprise Content Management Mark R. Gilbert
AUR14. Best Practices in Mobile Portal Design Jim Murphy
CNC1. ContractNegotiationClinic:EnterpriseContentManagement Karen M. Shegda
5:30p.m. HospitalitySuites
WEDNESDAY, MAY 17:00a.m. RegistrationandBirdsofaFeatherNetworkingBreakfast8:00a.m. A8. Social Math for Digital Marketers Brian Blau B8. Quiz:QuiteInterestingFactsAboutPortals,
Content and Mobile Technologies Chris Howard, Mick MacComascaigh, Ken Parmelee, Ray Valdes
C8. Panel:ASocial“ShowandTell”Tom Austin, Nikos Drakos, Mike Gotta, Carol Rozwell
D8. Panel:TheFutureofWorkina Mobile World Moderated by David Mitchell Smith
AUR15. Portal Innovations Jim Murphy
AUR16. Steps and Best Practices for Developing a Mobile Strategy Ian Finley
9:15a.m. Solution Provider Sessions10:15a.m. K3. Gartner Closing Keynote Your Engagement Action Plan for the Next 12 Months Whit Andrews, Vice President and Distinguished Analyst, Conference Chair11:30a.m. K4. Guest Keynote The Art of Vision Erik Wahl, Graffiti Artist, Author, Entrepreneur and Philanthropist
Visit gartner.com/us/pcc for agenda updates and to register 9
SUNDAY, APRIL 28 2:30p.m. Registration3:00p.m. T1. Tutorial:HowNewPlatforms,ChannelsandDeploymentModelsAffecttheDesignofUserExperienceRay Valdes4:30p.m. N1. SpeedNetworking:GettingSocialWithFellowAttendeesWhit Andrews, Nikos Drakos
MONDAY, APRIL 297:00a.m. Registration and Attendee Breakfast8:15a.m. K1. Gartner Opening Keynote Engaging at the Nexus of Social, Mobile, Information and Cloud Chris Howard, Managing Vice President9:15a.m. NetworkingBreak
Track aUser Experience Platforms and Portals
Track BGoverning and Exploiting Content
Track CSocial Collaboration
Track dThe Mobile Organization
analyst-User roundtables Workshops, Clinics and Magic Quadrant Theaters
9:45a.m. A1.TheFiveGraphsoftheModernWeb Ray Valdes
B1. TheNewEnterpriseContentManagementScenario Mark R. Gilbert
C1.HarnessingtheBeast:HowtoProfitFromGen4Collaboration Matthew W. Cain, Mike Gotta
D1. The Mobile Scenario Ken Parmelee AUR1. Why an App Isn’t an Application Brian Prentice
AUR2.SelectingandNegotiatingthe Best WCM System for Your Online Channel Optimization Initiative Mick MacComascaigh
W1.Workshop:BuildDevelopmentCommunitiestoBuildBetter Software Mark Driver (10:00–11:30a.m.) 11:00a.m. A2.Panel:DesigningAppsfortheWorkPeopleReally
DobyUsingInformationTheyNeedBrian Blau, Mike Gotta, Brian Prentice
B2.SharePoint2013:AdvancementsandImpacton Portals, Content Management and Collaboration Jim Murphy
C2.Debate:YouSaySocialAnalytics,ISayBigBrotherSurveillance Tool Carol Rozwell, Andrew Walls
D2.CaseStudy:GoneMobile—SwitchingFromPCstoDevicesIan Finley
AUR3.GettingSharePointandEnterpriseSocialNetworkingApplications to Work Together Nikos Drakos
AUR4. Best Practices in Mobile Content Strategy and Management Hanns Koehler-Kruener
12:00p.m. Attendee Lunch and Solution Showcase Dessert Reception2:00p.m. A3.HowDisruptiveVendorsAreThreatening
YourIncumbentVendorsDavid Mitchell SmithB3.Panel:AnswerstotheMostCommonContentManagementQuestionsFromGartnerInquiries Hanns Koehler-Kruener, Mick MacComascaigh, Karen M. Shegda
C3.DesignConsiderationsforSocialNetworkingApplications Mike Gotta, Carol Rozwell
D3.HowMobileChangesEverything,andWhat to Do About It Tom Austin
AUR5.HowtoConductYourOwnWebsite Review Ray Valdes
AUR6. Best Practices for Licensing and Deploying Microsoft 365 Matthew W. Cain
MQ1. MagicQuadrantTheater:MobileDeviceManagement Ken Parmelee (1:25–1:45p.m.)W2.Workshop:YourNextVersionofSharePoint—IntheCloudorNot?Mark R. Gilbert (1:30–3:00p.m.)
3:15p.m. Solution Provider Sessions4:30p.m. A4.CaseStudy:YourNextIntranet—Combining
Portal and Social Disciplines to Improve Business Processes Jim Murphy
B4. The Myths and Realities of Mobile Content Management Karen M. Shegda
C4.DisruptiveResearchFromtheGartnerMaverickIncubator Tom Austin
D4.Debate:TheEnterpriseAppStore Ian Finley, Ken Parmelee
AUR7.LessonsofHowYouTubeCanInspireBusinessValueFromVideoContentManagement Whit Andrews
AUR8. Best Practices for Making Social Work for Your Organization Carol Rozwell
5:30p.m. Solution Showcase Reception MQ2.MagicQuadrantTheater:HorizontalPortals Gene Phifer (5:45–6:05p.m.)
6:20p.m. MQ3.MagicQuadrantTheater:ECMandWCM Mick MacComascaigh (6:20–6:40p.m.)
TUESDAY, APRIL 307:00a.m. RegistrationandBirdsofaFeatherNetworkingBreakfast8:15a.m. K2. Guest Keynote Emotional Design: Total User Experience Don Norman, Cofounder, The Nielsen Norman Group, Best-Selling Author9:15a.m. NetworkingBreak9:45a.m. Solution Provider Sessions 11:00a.m. A5a. TothePoint:TheNexusofForces—Driving
Innovation David Mitchell SmithB5a. TothePoint:GenerateCustomerLoyaltyandReduce Costs With Customer Communications Management Karen M. Shegda
C5a. TothePoint:Engagification—ApplyingGamingTechniques to Increase Social Adoption Carol Rozwell
D5a. TothePoint:ContenttoGo Hanns Koehler-Kruener
AUR9. Best Practices in InformationGovernance Mick MacComascaigh
AUR10. GettingEnthusiasticSupportFromYourSecurityTeamWhen It Comes to Social Andrew Walls11:35a.m. A5b.TothePoint:TheModernWebGene Phifer B5b.TothePoint:BeyondGoogleandSiri—How
SearchWillFuelInformationInnovation Whit Andrews
C5b.TothePoint:SociallyEnabledBusinessApplications—Finding,FollowingandFilteringWhatMatters Nikos Drakos
D5b.TothePoint:MobilizingYourPortalStrategy Jim Murphy
12:00p.m. Attendee Lunch and Solution Showcase Dessert Reception2:00p.m. A6.Panel:TheSecretLifeofDigitalDesignAgencies
Moderated by Brian PrenticeB6.CaseStudy:PreparingAheadoftheChaosofGlobalSharePointandECMDeployments Mark R. Gilbert
C6.Cloud-BasedOfficeSystems:Googlevs.Microsoft Tom Austin
D6.Panel:TheMobileWorkspace—Connect,Share, Collaborate … and Collide Whit Andrews, Matthew W. Cain, Mike Gotta, Ken Parmelee
AUR11.TheUXP:APlatformApproach to Websites, Portals and Mobile Apps Gene Phifer
AUR12. Evaluating and Debating Public vs. Private App Stores Ian Finley
MQ4.MagicQuadrantTheater:SocialSoftware Mike Gotta(12:15–12:35p.m.)W3.Workshop:PurposefulCommunication—CriticalSkills for Business Justification and Influence Carol Rozwell (1:30–3:00p.m.)
3:15p.m. Solution Provider Sessions4:30p.m. A7. Open Development Inside the Enterprise
Mark DriverB7.TheFutureofWebContentManagement:Beyondthe Web Is the Whole Experience Mick MacComascaigh
C7.CaseStudy:SocialCollaborationNikos Drakos D7. Ten Mobile Apps That Are Changing the World Ian Finley
AUR13. Best Practices in Enterprise Content Management Mark R. Gilbert
AUR14. Best Practices in Mobile Portal Design Jim Murphy
CNC1. ContractNegotiationClinic:EnterpriseContentManagement Karen M. Shegda
5:30p.m. HospitalitySuites
WEDNESDAY, MAY 17:00a.m. RegistrationandBirdsofaFeatherNetworkingBreakfast8:00a.m. A8. Social Math for Digital Marketers Brian Blau B8. Quiz:QuiteInterestingFactsAboutPortals,
Content and Mobile Technologies Chris Howard, Mick MacComascaigh, Ken Parmelee, Ray Valdes
C8. Panel:ASocial“ShowandTell”Tom Austin, Nikos Drakos, Mike Gotta, Carol Rozwell
D8. Panel:TheFutureofWorkina Mobile World Moderated by David Mitchell Smith
AUR15. Portal Innovations Jim Murphy
AUR16. Steps and Best Practices for Developing a Mobile Strategy Ian Finley
9:15a.m. Solution Provider Sessions10:15a.m. K3. Gartner Closing Keynote Your Engagement Action Plan for the Next 12 Months Whit Andrews, Vice President and Distinguished Analyst, Conference Chair11:30a.m. K4. Guest Keynote The Art of Vision Erik Wahl, Graffiti Artist, Author, Entrepreneur and Philanthropist
Agenda as of January 22, 2013, and subject to change
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TWO SUMMITS IN ONE WEEK
Gartner Portals, Content & Collaboration Summit 201310
a8. Social Math for digital Marketers
Understandingsocialcustomers and their online behavior is neither easy nor intuitive. Digital marketers need analytics to better leverage the connected nature of social interactions. We examine techniques used in social analytics (e.g., graph analysis, social network analysis, universal dashboard KPIs, visualizationandanalyticrecursion) to take apart the complex nature of social interactions and engagement and turn that into useful strategies.
Brian Blau
TraCK B
Governing and Exploiting Content
B1. The New Enterprise Content Management Scenario
We’llrevealtheall-newGartnerenterprise content management (ECM)scenario,delvingintothefutureof traditional content management, Webcontentmanagement(WCM),
and the governance and exploitation of all forms of unstructured content inside and outside the enterprise.
Mark R. Gilbert
B2. SharePoint 2013: advancements and Impact on Portals, Content Management and Collaboration
Enterprises are calling on SharePoint to handle a wide variety of workloads and tasks, including portals, content management, collaboration, social, business intelligence and search. We examine advancements in SharePoint 2013, and discuss the implications within and across various disciplines.
Jim Murphy
B3. Panel: answers to the Most Common Content Management Questions From Gartner Inquiries
HowdoIgovernmySharePointinstallation, and what should I add toit?Howdomysearch,Web,andmobilestrategiesrelatetoECM?ThesethreeGartneranalyststakeabout 2,000 client calls a year on content management. Learn from them what everyone is asking about, and how to deal with it.
Hanns Koehler-Kruener, Mick MacComascaigh, Karen M. Shegda
B4. The Myths and realities of Mobile Content Management
The rapid rise of tablets is accelerating the push for mobile content applications and processes. However,thenotionthatfull-featuredECM is available on mobile devices is flawed. We discuss what is feasible in mobile content management, from mobile capture to process interaction, plus help you understand the benefits and opportunities as well as mitigate the risks.
Karen M. Shegda
B5a. To the Point: Generate Customer Loyalty and reduce Costs With Customer Communications Management
Customer communications management represents a strategy and market of applications for the creation, delivery, storage and retrieval of outbound and dynamic customer communications. We provide IT and business leaders insight and advice to improve and transform customer communication management for business innovation, ROI and competitive advantage.
Karen M. Shegda
B5b. To the Point: Beyond Google and Siri — How Search Will Fuel Information Innovation
Newsourcesofcontentareforcingchanges to enterprise search, and organizations are demanding richer ways to discover and present relevant insights across information assets. The result will be a better understanding of context, intentions and immediacy, which will mean new business opportunities. CIOs must plan for search capabilities to be at the core of their information infrastructure.
Whit Andrews
SESSION dESCrIPTIONS
Continued from page 7
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B6. Case Study: Preparing ahead of the Chaos of Global SharePoint and ECM deployments
We use a case study to understand best practices for planning, executing and overcoming the challenges of a SharePoint deployment that spans multiple geographies.
Mark R. Gilbert
B7. The Future of Web Content Management: Beyond the Web Is the Whole Experience
Web content management now dependsonadjacenttechnologies to derive and deliver value. Learn how to fit the elements together, and what new directions will develop, to capture and augment business value.
Mick MacComascaigh
B8. Quiz: Quite Interesting Facts about Portals, Content and Mobile Technologies
Stretch your understanding of the technologies and strategies in this category through an innovative walk through the data, predictions and future of the market. Ask and answer questions to understand where the market has been and where it’s going.
Chris Howard, Mick MacComascaigh, Ken Parmelee, Ray Valdes
TraCK C
Social Collaboration
C1. Harnessing the Beast: How to Profit from Gen4 Collaboration
The waves of mobile, social, consumerization and bring your own device(BYOD)presentchallengesandopportunities. You need a way to synthesize and exploit these forces.
Organizations can gain significant competitive advantage and reap process improvements via the judicioususeofGeneration4(Gen4)collaboration services.
Matthew W. Cain, Mike Gotta
C2. debate: You Say Social analytics, I Say Big Brother Surveillance Tool
Social analytics can boil the ocean of social and find valuable intelligence to produce better decisions. It can also strip away any semblance of privacy and expose personal lives to corporatescrutiny.So,whichisit:powerful tool for improvement, or Panopticonsurveillancetool?Orboth?Wedebatethatveryissue.
Carol Rozwell, Andrew Walls
C3. design Considerations for Social Networking applications
We discuss how application and echo statenetwork(ESN)architectureareimpacted by the social networking design considerations identified via ethnography and other design research methods (e.g., profiles, graphs,activitystreams,socialobjectsandsocialanalytics).
Mike Gotta, Carol Rozwell
C4. disruptive research From the Gartner Maverick Incubator
We take the wraps off several controversial and disruptive lines of previously unseen research straight outoftheGartnerMaverickincubator.This maverick medley reflects some ofthemostinnovativeworkGartneranalysts are doing.
Tom Austin
C5a. To the Point: Engagification — applying Gaming Techniques to Increase Social adoption
Learn how principles drawn from gaming can help increase the adoption
of social and collaboration systems inside and outside your enterprise.
Carol Rozwell
C5b. To the Point: Socially Enabled Business applications — Finding, Following and Filtering What Matters
Successful social Web applications rely on techniques that tame complex choices through filtering and recommendations extracted from the analysis of many individual choices. We look at how the same techniques, now appearing in business applications, will be used to make business events and information more collaborative, as well as easier to find, follow and filter.
Nikos Drakos
C6. Cloud-Based Office Systems: Google vs. Microsoft
Two of the most widely used cloud-based office productivity suites are MicrosoftandGoogle.Welookatthestrengths and weaknesses of each, and help you decide which, if either, works best for your organization.
Tom Austin
C7. Case Study: Social Collaboration
We study a large-scale collaboration initiative,detailingtheproject’s overallstrategyandobjectives,thetactics for user engagement and the business impact.
Nikos Drakos
C8. Panel: a Social “Show and Tell”
Inthisfast-movingsession,Gartneranalysts showcase an innovative concept, product or technology that supports or enhances collaboration, social interaction or engagement — explaining why it is important or relevant.
Tom Austin, Nikos Drakos, Mike Gotta, Carol Rozwell
Gartner Portals, Content & Collaboration Summit 201312
TraCK d
The Mobile Organization
d1. The Mobile Scenario
Mobile devices and applications enable radical innovation, creating new business and workplace opportunities and new social habits andbehaviors.Networktechnologiessuch as LTE will gain popularity; operator, handset vendor and ecosystem battles will become more intense; and new types of mobile devices and applications will emerge.
Ken Parmelee
d2. Case Study: Gone Mobile — Switching From PCs to devices
The thought of moving completely to mobile devices is daunting. We look at howonecompanydidjustthatwithone set of its corporate users, and the challenges and benefits they found.
Ian Finley
d3. How Mobile Changes Everything, and What to do about It
Mobility has triggered a revolution in assumptions about user-facing systems, interfaces, ownership, governance, risk, app design and delivery, security, management, support,HR,compensation,procurement, payment and audit strategies. This session examines — and challenges — these assumptions. We also look at mobile content creation, and its impacts on knowledge infrastructure and collaboration.
Tom Austin
d4. debate: The Enterprise app Store
App stores are redefining how users source information and applications, but they are oriented toward the needs of consumers, not enterprises. We debate the pros and cons of embracing public app stores and enterprise app stores, and the implications for IT strategy and execution.
Ian Finley, Ken Parmelee
d5a. To the Point: Content to Go
BYOD has meant a proliferation of tablets and smartphones, as well as consumer-driven cloud content channels. As ECM vendors aggressively introduce mobile functionality to bring about this pervasiveness, how will the existing content channels play outintheenterprise?
Hanns Koehler-Kruener
d5b. To the Point: Mobilizing Your Portal Strategy
Mobile portals must deliver much of the same capability available to desktop users, plus provide unique capabilities pertinent to users on the move, all in a form that leverages mobile device capabilities and context signals. While mobility raises new challenges for portal initiatives, it also brings a world of new opportunities to improve user engagement and business value.
Jim Murphy
d6. Panel: The Mobile Workspace — Connect, Share, Collaborate … and Collide
Mobility is now part of the daily ritual, affecting how workers connect, share and collaborate with one another, freelance contractors and external partners. While mobile is often an extension of an office environment, for others, it is the office. This panel
explores the dynamics of a collaborative mobile workspace, where consumer and enterprise applications collide.
Whit Andrews, Matthew W. Cain, Mike Gotta, Ken Parmelee
d7. Ten Mobile apps That are Changing the World
Apps can reveal new ways of doing business or fulfilling constituent needs. Devices can recognize geographical location and allow for new kinds of input, including audio, video and scanned codes or wireless connection. Learn from the most influential applications of mobile technology, and gain insights into how they will affect you.
Ian Finley
d8. Panel: The Future of Work in a Mobile World
We are all road warriors now, with mobile devices, mobile offices and public computing becoming the norm for many different kinds of work. Computing changed work, and now workers are changing computing. Whatwillitmeanto“work”inthefuture?Imagineyourowninthiswide-ranging conversation.
Moderated by David Mitchell Smith
SESSION dESCrIPTIONS
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analyst-User roundtables
aUr1. Why an app Isn’t an application
Brian Prentice
aUr2. Selecting and Negotiating the Best WCM System for Your Online Channel Optimization Initiative
Mick MacComascaigh
aUr3. Getting SharePoint and Enterprise Social Networking applications to Work Together
Nikos Drakos
aUr4. Best Practices in Mobile Content Strategy and Management
Hanns Koehler-Kruener
aUr5. How to Conduct Your Own Website review
Ray Valdes
aUr6. Best Practices for Licensing and deploying Microsoft 365
Matthew W. Cain
aUr7. Lessons of How YouTube Can Inspire Business Value From Video Content Management
Whit Andrews
aUr8. Best Practices for Making Social Work for Your Organization
Carol Rozwell
aUr9. Best Practices in Information Governance
Mick MacComascaigh
aUr10. Getting Enthusiastic Support From Your Security Team When It Comes to Social
Andrew Walls
aUr11. The UxP: a Platform approach to Websites, Portals and Mobile apps
Gene Phifer
aUr12. Evaluating and debating Public vs. Private app Stores
Ian Finley
aUr13. Best Practices in Enterprise Content Management
Mark R. Gilbert
aUr14. Best Practices in Mobile Portal design
Jim Murphy
aUr15. Portal Innovations
Jim Murphy
aUr16. Steps and Best Practices for developing a Mobile Strategy
Ian Finley
Workshops, Clinics and Magic Quadrant Theaters
W1. Workshop: Build development Communities to Build Better Software
Open source communities collaborate to build better software using social forums, such as when peer-reviewed code is built into the process, not tacked onto it. The principal benefit of adopting open source and agile methods is continuous product releases for Web and mobile applications. Attendees practice the open development methods to experience the benefits firsthand.
Mark Driver
W2. Workshop: Your Next Version of SharePoint — In the Cloud or Not?
As organizations evaluate how and when to migrate their SharePoint
implementations, the question emerges of whether or not to leverage the cloud. Participants work through an evaluation checklist of where and when the cloud makes sense, and when it doesn’t.
Mark R. Gilbert
W3. Workshop: Purposeful Communication — Critical Skills for Business Justification and Influence
As business gets social, leaders in all organizations must adapt their styles and skills for a new era of openness and participation. Workshop participants explore what these new skills are and how to acquire them.
Carol Rozwell
CNC1. Contract Negotiation Clinic: Enterprise Content Management
Enterprise content management projectsareoftenmultimillion-dollarinitiatives. You need to have a good understanding of the multitude of software licensing models, and be abletoprojectthecostsoftheECMproject.Weshowyouhowtoapproach contract negotiations, whether for initial ECM deployments, upgrades or consolidation.
Karen M. Shegda
MQ1. Magic Quadrant Theater: Mobile device Management
Ken Parmelee
MQ2. Magic Quadrant Theater: Horizontal Portals
Gene Phifer
MQ3. Magic Quadrant Theater: ECM and WCM
Mick MacComascaigh
MQ4. Magic Quadrant Theater: Social Software
Mike Gotta
Gartner Portals, Content & Collaboration Summit 201314
IBM supports its clients, partners and its own operations in the evolution to becoming Social Businesses with cloud-based and on-premises software, services capabilities, and extensive expertise. IBM is also helping clients deliver exceptional Web experiences to their customers and partners by combining content management, social tools, advanced analytics, and mobile device support to help organizations engage moreeffectivelywiththeircustomers.Formoreinformationvisithttp://www.ibm.com/socialbusiness
With 15 years enterprise strength collaboration experience, IntraLinks empowers global companies to share content and collaborate with businesses partners without losing control over information. Through our platform, companies can share and work together outside of the firewall — while maintaining compliance with policies that mitigate corporate and regulatory risk.
Our innovative Software-as-a-Service solutions are designed to enable the exchange, management, and control of documents and content between organizations securely and compliantly. To learn more, visit www.Intralinks.com
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