Download - Gastles kdg social media advertising
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The Social Media Club
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Social Media volgens TSMC?
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Social Media Advertising?
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Traditional Advertising
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Advertising
above the line● massa● massamedia● merkbekendheid
push● foie gras
Context● Wie● Waar
below the line● doelgroepen● op het individu●
pull● vragende klanten
● Wanneer● Welk kanaal
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Advertising
Online / Offline● op elkaar afgestemd● aanvullend
Mix the Marketing Mix!⇒ online / offline - above / below / through the line - push / pull
The only thing people do see is whether a brand is saying something or just selling them something
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Social Media Advertising
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Social Media Advertising
Betalende communicatie op Sociale Netwerken met het doel potentiële klanten over te halen tot aanschaf van producten en diensten.
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Social Media Advertising
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Social Media Advertising
Voordelen
● zeer gericht● meetbaar● goedkoop● alomtegenwoordig
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Social Media Advertising
Werkt dat?
● Niet als traditionele reclame● Content Marketing?● Relevantie bieden
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Social Media Advertising
Belangrijkste elementen
● doel● doelgroep
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Social Media Advertising
Case
Velo AntwerpenAntwerpen Autovrij
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Social Media Advertising
Case
● Doel?● Doelgroep?
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Social Media Advertising
Verschillende media
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Social Media Advertising
Segmentatie
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Social Media Advertising
Social CRM
⇒ Get to know the fan behind the like
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Social Media Advertising
Doelgroep bepalenDoel bepalenMedia bepalen
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Social Media Advertising
Facebook Audience
Link
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Social Media Advertising
Facebook Audience
Ga eens door de volgende help sectie:https://www.facebook.com/help/433385333434831/
https://www.facebook.com/ads/audience_insights/
Linkhttp://wann.es/s/presentatie
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Social Media Advertising
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Social Media Advertising
Facebook Audience
https://facebook.com/ads/audience_insights
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Social Media Advertising
Case
● Doelgroep / segment opbouwen
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Social Media Advertising
Facebook Advertising
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Facebook Advertising
Facebook Advertising
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Facebook Ads Effect
Maar wat is de piek op 14 september?!
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Facebook Advertising
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Facebook Advertising
Voordelen van de Power Editor
● Custom Audiences → ○ emaillists○ website visitors
● Look-a-Like Audiences● Unpublished Posts● Retargeting● Conversion Pixels
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Facebook Advertising
https://www.facebook.com/ads/manage/powereditor/
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Facebook Advertising
https://www.facebook.com/ads/manage/
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Facebook Advertising
https://business.facebook.com/
⇒ Facebook professional
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Atlas! // Ello // En jij?!
The future?
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www.thesocialmediaclub.be@[email protected]/TheSocialMediaClub
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http://tsmc.be/http://www.hubspot.com/products/social-inboxhttp://tradablebits.com/fan-crmhttp://www.falconsocial.com/http://velo-antwerpen.be/https://www.facebook.com/help/304781119678235/http://ideas.primeloop.com/http://mysocialsherpa.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/http://www.salesforcemarketingcloud.com/resources/ebooks/the-facebook-ads-benchmark-report/
Nuttige links