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Gender and Social Psychology Session 12
BBA III29-12-15
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Gender Roles
The set of expectations, defined by a particular society, that indicate what is appropriate
behavior for men and women.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Sexism
Negative attitudes andbehavior toward a person based on
that person’s gender.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Social Psychology
Social psychology is the scientific study of how people's thoughts, feelings,
and behaviors are influenced by the actual, imagined, or implied presence of others
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Persuasion
The process of changing attitudes, one of the central concepts of social
psychology.
•Message Source•Characteristics of the Message•Characteristics of the Target
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Message Processing
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Cognitive DissonanceThe conflict that
occurs when a person holds twocontradictory attitudes or thoughts
(referred to as cognitions).
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Social Cognition
The cognitive processes by which people understand and make sense of others and
themselves.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Schemas
Sets of cognitions aboutpeople and social experiences.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Central Traits
The major traits considered in forming impressions of others.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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How we make decisions
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Attribution Bias
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Social Influence and Groups
Social influence The process by which
the actions of an individual or groupaffect the behavior of others.
Group Two or more people who
interact with one another, perceivethemselves as part of a group, andare interdependent
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Conformity
A change in behavior orattitudes brought about by a desire tofollow the beliefs or standards of other
people.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Group Dynamics
• The characteristics of the group
• The situation in which the individual is responding.
• The kind of task.
• Unanimity of the group.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Compliance
Behavior that occurs inresponse to direct social pressure
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Techniques to increase compliance
• Foot-in-the-door technique .
• Door in the face technique
• That’s-not-all technique.
• Not-so-free sample.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
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Obedience
A change in behavior inresponse to the commands of others.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company