Download - Genre theorists media studies
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Genre Theorists Media studies
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John Fiske
– genre as ‘convenience’ for producers and audiences
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Henry Jenkins
– genre constantly ‘breaks rules’ e.g. evolving hybridization
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John Hartley
– genre is interpreted culturally
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Daniel Chandler
– genre is too restrictingHe argues that a genre is not given by a culture, but is in a constant process of negotiation and change
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Steve Neale
– genre as repetition and differenceHe claims that pleasure is derived through repetition and difference. There would be no pleasure if there
was no difference as we enjoy observing how the conventions of the genre are manipulated
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David Buckingham
– genre in constant process of negotiation and change
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Jason Mittell
– industry uses genre commercially
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Barry Keith Grant
- on sub genres
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Rick Altman
– genre offers audiences a ‘set of pleasures’