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Get DiscoveredCreating an Online Persona
that Gets Results
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Gary O’Neal
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PleaseStand!
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FarmerHunterTrapper
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How Hiring(Really)Works
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Imaginea job
you want
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Imaginebeing a
Recruiter
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Job Ads(An Inconvenient Truth)
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Job Ad Checklist Manage and tune job search agents Learn the boolean search strings Indeed.com and Simplyhired.com Select relevant niche boards
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Job Ad Checklist 80/20 rule on qualifications for applying Never “spam apply” Respond directly if given the option Politely aggressive follow-through
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ResumeDatabase
(Another Inconvenient Truth)
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Resume Database Checklist Post on the majors and select niche Update your resume and account Test your resume keywords Clear relevant and compelling title
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Resume Database Checklist Complete contact info Format cleanly for text copy and paste URL for linkedin, twitter and your website
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Linkedin(The Recruiter’s Friend)
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LinkedIn Search
company:google title:developer country:”united states” zip:95117 radius:25
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LinkedIn Searches title:engineer php (develop OR
developer) (software OR application OR applications) zip:94131 radius:25
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LinkedIn Searches Recruiters can save their searches and
have updates emailed to them automatically
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LinkedInfor
Hunters
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Linkedin Checklist Optimize for being in search results Settings to enable people to see you Complete ALL fields Test search for yourself
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Linkedin Checklist Link with as many people as possible Join LOTS of groups, but make invisible Answer questions in your field Get recommendations Update your profile and status regularly
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Google(is your resume on the internet?)
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Naive Google Search
java resume austin texas
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Naive Google Search
java “software developer” resume austin texas
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Recruiter’s Google Search
java (intitle:resume OR inurl:resume) -job -jobs -apply -submit
-sample -samples73301..78957 (TX OR Texas)
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Google Search
site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * engineer”
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Google Checklist
Get your resume on the “raw” InternetUse “dumb” keywordsRemove the “bad words”Crosslink your accounts!
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Twitter(even if you don’t tweet)
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Twitter Search Tweets
php near:78746 within:50mi
#php near:dc within:50mi
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Tweetdeck Search
Java (develop OR design)
sql oracle -job -jobs
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Twellow Search
@bio “sales engineer” @location austin
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Twitter Checklist Have a professional Twitter account Hide your personal Twitter account Register with Twellow Tweet or simply retweet on relevant topics
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Facebook(yes really…)
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Facebook Searches
Co-WorkerProfile search in your areaYahoo linkdomain
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Facebook Checklist
Make your personal page privateCreate a professional page If you tweet, automatically update
your Facebook status