Download - Get LinkedIn Savvy For GMCC Ambassadors 2-16
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Welcome!
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Introduction
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Get LinkedIn Savvy
For Ambassadors
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About LinkedIn
Largest B2B with over 330,000,000 Members in over 200 Countries
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For Professionals
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Educated, Affluent, Influential
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How do you use LinkedIn?
Improve relationships and expand your network
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Networking, Identity, Intelligence
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Six Reasons I use LinkedIn
1. Develop a professional brand and identity
2. Expand your network – keep in contact as people change companies
3. Interact with other professionals
4. Use a business intelligence tool
5. Obtain targeted news delivered daily by LinkedIn
6. Stay on top of industry trends by following and participating in groups
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Your Profile, Your Brand
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Include –Summary–Experience–Education–Awards–Skills–Recommendations–Endorsements–PROFESSIONAL HEADSHOT
A Savvy Profile
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Creating a Savvy Profile
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Your profile becomesyour ‘virtual’ resume
It credentials you
Your Digital Resume
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Your Digital Resume
Your profile becomes your ‘virtual’ resume
It credentials you
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LinkedIn Skills & Endorsements
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LinkedIn Recommendations
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LinkedIn Activities
Activities include status updates, new connections, recommendations, answers, comments and articles liked or shared.
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LinkedIn Settings & Privacy
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LinkedIn Social Media Policy
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On LinkedIn, the basic type of connection is a contact you know personally and who you trust on a professional level.
You create connections by sending and accepting invitations.
Once you've "connected" to them on LinkedIn, you can communicate with them directly and see their entire profile. You also have an extended network of connections made up of people who your connections know.
What is a Connection?
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Building Connections
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Personalize your message
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LinkedIn Connections
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Connections, by Company
See Connections, by company
for targeted, direct marketing
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Connections, By Industry
Connections, by Industry
for targeted, direct marketing
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The LinkedIn User Agreement states that they have the right to restrict, suspend, or close your account if warranted. The most common reason for a restriction is sending too many invitations to people you don't know.• A restriction is automatically triggered if too many invitations
are:– Declined with the I don't know response.– Flagged as Spam.
Fair Warning
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Tips to prevent restrictions:• Invite only people that you personally know.• Invite only those you'd recommend to others.• Personalize your invitation message. Explain how you know
them or why you want to connect.• Add a current, professional, head-shot photo to your profile
so people recognize you.• Use an InMail or Introduction if you don't know someone's
email address.
Making Safe Connections
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Export Your LinkedInDatabaseTo Excel
LinkedIn Exporting Connections
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The MostCurrentDatabaseYou can Use:
LinkedIn Exporting Connections
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LinkedIn Removing Connections
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LinkedIn Our Company Page
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Our Company Page
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For a business, it's the opportunity to:• Tell your company's story• Highlight your products and services• Engage with followers• Share career opportunities• Drive word of mouth at scale
LinkedIn Company Pages
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For millions of professionals, a Company Page is a place to:• Explore companies of interest• Get the latest company updates and industry news• Research products & services• Learn about job opportunities
LinkedIn Company Pages
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Using LinkedIn Groups is a great way for organizations to keep in touch with their members about current events and to discuss issues of common interest.
LinkedIn Groups
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Here are a few types of groups that are currently on LinkedIn:– Corporate – College alumni – Nonprofit – Trade organizations – Conferences – Industry-specific
LinkedIn Types of Groups
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Examples
LinkedIn Groups
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LinkedIn Groups
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LinkedIn Groups
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Email updates, from Groups
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LinkedIn Build your Network
Posting updates and sharing within Groups builds out your LinkedIn Network
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LinkedIn Example
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LinkedIn Group Example
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LinkedIn Group Example
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LinkedIn Group Example
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LinkedIn Group Example
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LinkedIn Group Example
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LinkedIn Example Groups
Group Example
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Group Example
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Group Example
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LinkedIn Group Example
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How many degrees away are you from the people you need to know?
LinkedIn Leverage Your Network
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LinkedIn Leveraging for Sales
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LinkedIn Leveraging Your Network
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Inside Track: Second Degree Connections
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By Title
LinkedIn Filter by Title
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LinkedIn Premium Accounts
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LinkedIn Premium Accounts
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LinkedIn Sales Navigator
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LinkedIn Ads and Sponsored Updates
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Ads
LinkedIn Ads and Sponsored Updates
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LinkedIn Ads – Pay Per Click
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LinkedIn Ads – Targeted By Location
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LinkedIn Ads Targeted By Industry, Size
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LinkedIn Ads Targeted to NH
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LinkedIn Ads – Setting a Budget
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LinkedIn Campaign Overview
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LinkedIn Reporting: Ads and Sponsored Updates
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LinkedIn Reporting: Ads and Sponsored Updates
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LinkedIn Monitoring: Ads and Sponsored Updates
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LinkedIn Sponsored Updates
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LinkedIn Reporting: Sponsored Updates
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LinkedIn Influencers
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LinkedIn Influencers
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LinkedIn Influencers
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LinkedIn Influencers
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• Remember: the written word is forever. • Don’t be too spammy – Social networks are all about the
conversation. Engage with people, add value, listen, share ideas, like other peoples comments, and present your marketing – don’t just present your marketing.
• Don’t be confrontational. Try to resolve problems the same way you would if you were face to face with the person… on stage… in front of thousands… and as if it’s being recorded.
• Use the same decorum that you would use in any public event you attend when representing our brand.
• Support each other’s comments where you agree and share.
LinkedIn Protecting your brand
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Measure success - Measure quarterly for growth:• The number of people in network• Website referral traffic from LinkedIn• Measure new names to Salesforce with LinkedIn key
code.• Measure sales leads and closed sales.
LinkedIn ROI
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Questions?
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LinkedIn Live
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Thank You!
Connect with me on LinkedInhttps://www.linkedin.com/in/llandry