Agenda 30 Minutes:
Why? - Cut Through Noise, Get Noticed, Sell Faster
What? - Digital Postcards – personal microsite solution
Applications? – Demand Gen, Sales Enablement, Events, more ..
Demo / Play Around / Questions
Why?
RISE ABOVE THE NOISE!
Current & Desired ….
Corporate Website
Product / Campaign Site
Direct phone call
Content Marketing
Want to … More Differentiated Marketing Automation Video … but …
Social Selling Leverage other content
More You
Less Stuff
24 flavors = 60% sampled. 3% purchased 6 flavors = 40% sampled. 30% purchased
Traditional Email / Microsite
Above the fold19 things to click on
Include drop downs 47 Total page 85 choices
Traditional Email / Microsite
For Everyone … Too Much
Traditional Email / Microsite
11
For Everyone … Too Much
Less Stuff … More You
85 vs. 4
Traditional Email Digital Postcard
More You
Engage With Video Personally!
without Shooting Video Video!
Personal Video
Good – Easy to Do Bad – Easy to Do
Live Video Webcam / Smartphone Voice over Single Image
Voice to Video - Over Image Sequence
Options
Less Stuff … More You
More You … Personal & Professional
More You … Personal & Professional
More You
Less Stuff
Results
More Meetings
7 in 1 day
More Velocity
Stalled – CXO meeting
Faster Sales
6 months – 3 Days
What
Personal Microsite Solution
Different Than …. 1 to Many
LinkedIn / About Me / Personal Page Corporate / Product / Campaign
One To One
To “Everyone” (don’t know) - On LinkedIn, Twitter, Facebook, etc. - in Signature
To “Many” (know about) - Campaigns, Events - Persona’s, Industries - Problems
To “Few” (know more) - Target Accounts - Trigger Event Follow up
One to One (know personally) - Named / Specific People - Pre-meeting - Post-meeting - Won’t meet
Basic Branded Postcard Learn More Content - Intro video - Brochure - Demo Call to Action
To All, Many, few, One
Brochures
Videos
Slides
Demo’s
Message + Content + Context
Brochures
Testimonials
Slides
Demo’s
One Track-able Link. Mobile Enable
Personal Video options: - Traditional video (webcam / other) - Digital storytelling (Voice + photos & graphics. Phone in)
Personal Multimedia Message (video)
Personal Video
Good – Easy to Do Bad – Easy to Do
Live Video Webcam / Smartphone Voice over Single Image
Voice to Video - Over Image Sequence
Options
Send, Track, Know
Send, Track, Know
Applications
Digital Postcards Demand Gen!
Digital Postcards Sales Follow Up!
Digital Postcards Jobs & Recruiting!
Digital Postcards Get New Meetings!
Digital Postcards Thought Leadership!
Digital Postcards Pre & Post!Events!
Introductions Personal!
44
45
Pricing
Introductory Pricing Freemium Basic Enterprise Price 20 days / $0 $19/month* Call for Quote
# of Postcards Unlimited / 1 Unlimited unlimited
Custom Template & Branding Yes Yes Yes
-‐ Full EdiFng Yes Yes Yes
-‐ AnalyFcs Basic Basic Custom
-‐ Instant noFficaFon Yes / No Yes yes
Additional Service Options: Campaign design Postcard build & configuration Pitch development, training & support Social selling enablement Personal image sequence Content development
http://my.storyquest.com/milesaustin/
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Questions …