Download - Get real with B2B Communities
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Rick Mans#b2bgs, Nyenrode, April 12th 2012
Get real with B2B Communities
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Rick MansCapgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com
If you prefer to have a deeper explaination of these slides, please look at my blog:http://dontmindrick.com/socialmedia/vanity-metrics-measuring-wrong-thing/
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B2BLacksBehindB2C
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In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
- Jakob Nielsen
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Vanity Metrics
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Vanity Metric:
Aggregated data
Then Now
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1.000.000views
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Views
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New ReturningVS
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Vanity Metric:
Number of users
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Benefits of Supporting Multiple Networks - Janrain
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What is the best solution for you?
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AB
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Analysis!Jakob approves
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Benefits of Supporting Multiple Networks - Janrain
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Black hat
Sinful methods
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Build a network of
networks
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The cost of acquiring new
users
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Vanity Metrics
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When do you get in touch
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Nurture the first thousand
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What is the best solution for you?
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Rick MansCapgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com
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Credits and references
Stop - http://www.flickr.com/photos/yorkjason/691106821/ by JasonLangheineJakob - http://etcedigital.wordpress.com/2010/07/06/e-books/Grassroots - http://michaelcheek.com/2011/04/20/cultivation-of-a-grassroots-campaign-where-the-green-grass-grows-in-social-media/Jersey Boy - http://www.caufields.com/jerseyboywig.aspxPhotographers - http://www.flickr.com/photos/wwarby/4782818106/sizes/l/in/photostream/Sheep - http://www.all-hd-wallpapers.com/wallpaper/animals/sheep/428176More Sheeps - http://printreranduri.eu/wp-content/uploads/sheeps.jpgWolf - http://readin2this.wordpress.com/2010/05/20/robstens-and-krisbians-wolves-in-sheeps-clothing/Farmville - http://carolinaregion.blogspot.com/2010/03/how-not-to-annoy-your-facebook-friends.htmlTwitter ad - Brazilian Ad Agency Moma Propagnada for Maximidia SeminarsCommunity - http://linchpinbloggers.com/heres-what-you-need-to-do-in-order-to-grow-your-community/ Janrain research - http://info.janrain.com/acton/attachment/1205/f-0006/0/-/-/-/-/file.pdf