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GETTING STARTED WITH
LINKEDINAn Essential Part of Today’s Job Search
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Welcome …
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Today’s agenda• Introductions• Why LinkedIn & How It Works• Getting Around LinkedIn• Creating Your Account• Building Your Profile• A Word About Connections• Next Steps
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Introductions• Name• What you do• What you’re looking for• Your LinkedIn “status”
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Your Profile• A digital profile• A marketing tool• A snapshot of what
you’ve done• A way for you to
connect with people who can help
• A search-friendly home on the web
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Your Network• People you know, and
people who can help• A way for you to find
out more about the people you’ve worked with
• A pool of professionals who can vouch for you
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
The People You Know
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
1st
+ the People They Know
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
2nd
+ the People They Know
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
3rd
It’s Out There
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Why Social Matters
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Use or plan to use social mediato support recruiting this year
Jobvite recruiter survey, 2013
94%
Jobvite recruiter survey, 2012
Tops with Recruiters
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
94%
Jobvite recruiter survey, 2013
Tops with Recruiters
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
94%65%
Jobvite recruiter survey, 2013
Tops with Recruiters
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
94%65%55%
Hired a candidate identifiedor introduced through social media
Jobvite recruiter survey, 2013
78%Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
So, Let’s Get Started
If You Have an Account …
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
… and if You Don’t
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
If You’re Employed …
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
If You’re “Looking” …
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
“Skip This Step”
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
“Skip”
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
“Send a Confirmation Email”
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
They’ll Try Again …
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
And Again
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Confirm Your Email
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Helpful Tips• Your LinkedIn account is tied to your email• Your account has a “first” and “last” name
– Middle names attach to your first• Your LinkedIn profile is always “public”• You can update, change or delete all of it at
any time
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
www.linkedin.com
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Caution!
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Caution!
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Caution!
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Caution!
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
✗
Adding a Backup Email
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Comment Box
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Pulse
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Activity Feed
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
People You May Know
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
People You May Know
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Now … On To You!
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Remember the DifferenceHome Page Profile Page
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
The Professional Profile• Your online calling card• A quick view of your professional history
– Positions, education, groups, awards• “Business casual” content
– Full sentences, in first-or third-person– Easy to read, without a lot of bullets– More like a cover letter than a resume
• A way to “sell” yourself
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
What Makes a Good Profile?
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
A Good Headline & Photo
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
A Well-Crafted Summary
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
A Comprehensive History
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Relevant Skills (Endorsements)
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
2 Views of Your ProfileView Profile (What Others See)
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
2 Views of Your ProfileView Profile (What Others See) Edit Profile (What You See)
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
“In-line” Editing
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Prove It
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Profile Basics• Your professional name
– Consider middle initials, etc.– First Name (previous name), Last Name– Nicknames, when necessary
• Your photo (really)– Professional attire, with a “clean” background– Helps people remember you– Makes you more visible in search
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Pictures Matter
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Add a Photo
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Add a Photo
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Add a Photo
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Add a Photo
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
AddingExperience
Add a Position (Edit Profile)
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Add a Position (Edit Profile)
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
3 Requirements for a Job
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
3 Requirements for a Job
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
3 Requirements for a Job
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Be Thorough
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Experience Guidelines• Like your resume, but not as formal• Include good, compelling descriptions,
particularly for recent jobs• Go back at least 10-15 years, depending on
circumstance• Break up “long jobs” when you can• List all work that is relevant
– Older jobs have less detail – unless they’re important for other reasons
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Experience
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Why Include Past Jobs• Shows breadth of your experience• Increases your connections• Helps past workers identify you• Improves your visibility in search
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
HeadlinesSummaries+
Headlines & Summary• Your overall positioning and pitch
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Headlines & Summaries• They define your brand
– Who you are, what you do, and what you want• The biggest search value• Headlines appear in LinkedIn & web results• Look at what your colleagues are doing• Use keywords for your industry & goals
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Think About Search• Keywords are important, but don’t overdo it
– Make sure it’s easy to read• Headlines & Summaries have top priority
– All your content counts – as well as the number of connections you have and how active you are
• Search your keywords to see where you (and your competitors) appear
• Pay attention to search stats on home page
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
A Word AboutConnections
1st Degree Connections
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
1st
Connection Requests
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Connection Requests
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Two-Way Connecting• Some people will invite you to connect• You’ll get an email from LinkedIn, and a
message on LinkedIn• You can accept or ignore• Only accept the ones you know
– These people are your support network– You can “remove connection” at any time
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
The Best Connections• People you’ve worked with• People you’ve worked for• People you went to school with• People you’ve done business with
– Clients, vendors, customers• People you want to do business with• They open doors
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Questions?
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Next Steps• Continue working on your profile• Add your photo• Fill out your experience, education• Finesse your headline and summary
– Think about telling your “story”• Register for Mastering LinkedIn, Part 1
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Mastering LinkedInPart 1• Creating search- and
recruiter-friendly content• Names & Photos• Work History• Headlines & Summaries• The Job-Search Job
Part 2• Connection Requests• Introductions• Recommendations• Endorsements• Groups
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
LinkedIn Group• Kevin’s Classes, a free networking & best
practices group for people who have taken my classes
• Search LinkedIn group’s for “Kevin’s Classes”, and click “Join Group”
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Thank You & Good Luck• [email protected]• twitter @KevinSRyan• linkedin.com/in/KevinSRyan
• Please remember to SIGN OUT of your LinkedIn account
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
New LinkedIn eBook
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Get it at
ksryangroup.com/ebook