Getting Started with SimilarWeb PRO | Mobile Apps
Understand your Competitive Landscape
Lesson 1:
Understand Your Competitive
Landscape
Track Your Market Share
Grow Your Market Share
Business Proprietary & Confidential | 2
Getting Started with SimilarWeb PRO | Mobile Apps
Lesson 2:
Track Your Digital Market
Share
Lesson 3:
Grow Your Digital Market
Share
Business Proprietary & Confidential | 3
Monitoryour app analysis
1
Build your app analysis
2 3
Understand Your Competitive Landscape | Mobile Apps
Lesson 1:
Lesson 1
Benchmark your app against the competition
RankingEngagement
Retention
Business Proprietary & Confidential | 4
Discover how you stack up against the competition
Business Proprietary & Confidential | 5
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Pro Steps:
01Navigate to App Analysis from the SimilarWeb PRO main menu toolbar
02Type the app you would like to analyze in the Search bar
03Click on the Compare button and add up to 4 core competitors’ apps to benchmark your performance
Understand your Competitive Landscape | Mobile Apps
Build your app analysis A B C
Try it out: App Analysis
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Business Proprietary & Confidential | 6
Determine an app’s visibility by looking at Rank History
Discover Insights:
01Navigate to App Overview, App Ranking to see how an app’s ranking has changed over the past 2 years and in real time
02Identify spikes and drops in an app’s ranking to understand the impact of a new update, campaign, PR, featured chart etc.
Test Yourself
Which app has the higher ranking? How has the app ranking grown over time?
Try it out: App Analysis | App Overview | App Ranking
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s ranking against the competition A B C
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Business Proprietary & Confidential | 7
Benchmark your app’s Daily App Ranking in every country to strategize global expansion, identify missed opportunities and discover incoming threats from competitors
Discover Insights:
03Click on the Daily App Ranking tab to analyze an app’s Daily App Ranking and benchmark how successful your app is in compared to the competition
04Click on the Change column to identify apps that are growing or shrinking in their rankings and discover threats and opportunities in your ecosystem
Test Yourself
In what countries is Snapchat growing in visibility and ranking?
Try it out: App Analysis | App Overview | App Ranking
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s ranking against the competition A B C
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Business Proprietary & Confidential | 8
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Pro Steps:
01Navigate to App Engagement, Overview from the App Analysis main menu
02Select the time frame you would like to analyze from the Time Frame filter
03Select the country you would like to analyze from the Geography filter
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s key engagement metrics against the competition
Try it out: App Analysis | App Engagement | Overview
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A B C
Business Proprietary & Confidential | 9
Analyze key engagement metrics to benchmark your market penetration, reach and stickiness against the competition
Discover Insights:
01Analyze Current Installs to benchmark your market penetration against the competition
02Analyze Daily Active Users to benchmark your daily reach against the competition
03Analyze Active App Users to benchmark app stickiness and understand how loyal an app audience is for you and your competition
Test Yourself
Which app is leading in market penetration, stickiness and reach?
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s key engagement metrics against the competition A B C
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Try it out: App Analysis | App Engagement | Overview
Business Proprietary & Confidential | 10
Discover an app's user acquisition trends and spot seasonality to optimize your own campaigns
Discover Insights:
04Analyze Total Downloads to benchmark app downloads from the app store and uncover the amount of downloads you need in order to climb in ranking
05Select Total Downloads from the drop down menu to identify how a specific campaign/seasonality has affected you and your competitors’ app installs
Test Yourself
When was the peak season for app acquisition for each of these players?
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s key engagement metrics against the competition A B C
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Try it out: App Analysis | App Engagement | Overview
Business Proprietary & Confidential | 11
Assess the likelihood of an in-app purchase by analyzing an app’s usage patterns
Discover Insights:
06Analyze Usage Time to benchmark the amount of time spent on an app for you and your competition
Test Yourself
Which app are users spending more time on?
Try it out: App Analysis | App Engagement | Overview
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s key engagement metrics against the competition A B C
06
Business Proprietary & Confidential | 12
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Pro Steps:
01Navigate to App Engagement, Retention from the App Analysis main menu
02Select the time frame you would like to analyze from the Time Frame filter
03Select the country you would like to analyze from the Geography filter
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s retention metrics against the competition
Try it out: App Analysis | App Engagement| Retention
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A B C
Business Proprietary & Confidential | 13
Benchmark app retention to discover the apps that have implemented a successful strategy in creating immediate value for users
Discover Insights:
01Analyze Loyal vs Early Churn to benchmark the % of users returning to an app vs those who have stopped using the app at an early stage
Test Yourself
Which app is doing a better job at retaining its users?
Try it out: App Analysis | App Engagement| Retention
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s retention metrics against the competition A B C
01
Business Proprietary & Confidential | 14
Analyze retention by day in order to predict when an app is most likely to lose its users
Discover Insights:
02Scroll down the App Engagement, Retention page to understand the usage of an app from day 0 (day of installation) and benchmark retention rates against the competition and top category leaders
03Determine the user acquisition quality of an app by looking at the opening rate of an app
Test Yourself
Which app is doing a better job at retaining its users for a longer period of time?
Try it out: App Analysis | App Engagement| Retention
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s retention metrics against the competition A B C
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Business Proprietary & Confidential | 15
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Save and monitor your analysis to easily spot changes and spend more time optimizing your performance
Pro Steps:
01Click on the Star next to the title on each page to save and monitor your analysis and receive email alerts
02Quickly access your analysis anytime from the Star on the menu bar or from your home page
Understand your Competitive Landscape | Mobile Apps
Monitor your app analysis A B C
Try it out: App Analysis | App Engagement| Retention
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Business Proprietary & Confidential | 16
Congratulations! You have completed the first lesson in Understand, Track and Grow your Digital Market Share | Mobile Apps
Open SimilarWeb PRO to try out what you’ve learned
☑ Assess and benchmark your app’s performance
○ Analyze app rank, engagement metrics and retention against the competition
☑ Discover trends and seasonality
○ Analyze changes in key performance metrics for you and your competitors’ over time
☑ Monitor key performance metrics
○ Save your analysis and stay tuned for SimilarWeb email alerts
Try it out | Understand your Competitive Landscape
Lesson Review